---
title: "Vegetarian Jelly — £67K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegetarian-jelly"
last_updated: "2026-07-31T15:10:22.633Z"
locale: en
meta:
description: "Niche score 44/100 · £67K/yr market · 162K searches/yr · £5.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £67K/yr market · 162K searches/yr · £5.97 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegetarian Jelly — £67K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegetarian jelly**
**Skip it**
Prices mostly outside the sweet spot ($0.62–$14.47) — this niche doesn't clear our bar today.
Market size 17Growth 23Conversion 74Competition 53Returns 100Price range 0Avg price 17Brand share 10Review moat 89Quality gap 62
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****218.14**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****53%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-4.5%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£67K**
£67K/yr · 162K searches
**Avg price**
**Bad****£5.97**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.62–£14.47**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegetarian jelly is a £67K/yr Amazon United Kingdom market (162K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegetarian jelly market data**
- **Units sold / yr**
- **13K–15K**
- avg 500–750/product
- **Revenue / yr**
- **£75K–£90K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#2,622**
- **Page quality**
- **0%**
- **Prime**
- **90%**
- **Sponsored**
- **33%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 53% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▲rising
**Sellers**
**50**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**53%**
Top 20: 99%
**Open market**
**1%**
- Wibble39% - Hartleys34% - Generic16% - Jell-O5% - stellar six3% - Kingdom Supplies2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.5% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Feb · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegetarian-jelly/trend)
## **Top vegetarian jelly search terms**
- **sugar free jelly**67K/yr-9.2%7.1% conv. - **hartleys sugar free jelly**17K/yr-13.3%3.0% conv. - **vegan jelly**17K/yr-1.2%4.6% conv. - **jelly crystals**12K/yr-7.7%3.9% conv. - **wibble jelly**9K/yr+20.6%10.3% conv. - **sugar-free jelly**7K/yr+16.4%1.5% conv. - **vegetarian jelly**8K/yr-9.6%4.2% conv. - **jelly sugar free**4K/yr+16.2%4.1% conv. - **low calorie jelly**4K/yr+4.0%3.8% conv. - **zero calorie jelly**3K/yr+72.3%1.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegetarian-jelly/search-terms)
## **Top vegetarian jelly products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£27K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 21 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Wibble Natural Crystals 8 pack Variety Pack Quick Set Low Sugar Plant-Based Low Calorie Jello Jelly Powders Serves 4 Vegan Jelly Powder Vegetarian Jello Sweets Vegan Sweets 57g**Wibble**£8.98**4.2★993 rev](https://www.amazon.co.uk/dp/B09W84R2Q7) [2**Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Blackcurrant Jellys Crystal 23g Each (3 Pack)**Generic**£10.22**4.9★20 rev](https://www.amazon.co.uk/dp/B0FR9KMKV1) [3**Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)**Hartleys**£0.62**4.5★841 rev](https://www.amazon.co.uk/dp/B00LU5M0B6) [4**Hartleys Sugar Free Raspberry Jelly 23g**Hartleys**£1.42**4.5★256 rev](https://www.amazon.co.uk/dp/B004G8YLNO) [5**Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)**Generic**£11.31**3.9★28 rev](https://www.amazon.co.uk/dp/B0FH9PJ38W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Blackcurrant Jellys Crystal 23g Each (3 Pack)**Generic**£10.22**20 rev6mo ago](https://www.amazon.co.uk/dp/B0FR9KMKV1) [**Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Strawberry Jellys Crystal 23g Each (3 Pack)**Generic**£11.31**28 rev7mo ago](https://www.amazon.co.uk/dp/B0FH9PJ38W) [**Sugar Free Jelly Party Food Multipack 4 Twin Packs (Orange Lemon & Lime Raspberry Strawberry) Guilt-Free Dessert + Stellar Six Healthy Living Tips Card Low Calorie Treat**stellar six**£12.98**15 rev1y ago](https://www.amazon.co.uk/dp/B0F8QNW5DR) [**Wibble Jelly Pots Mixed 12 Pack Plant Based 25 Cals Low Calorie Low Sugar Vegan Vegetarian Jello Strawberry Raspberry Forest Fruits**Wibble**£6.71**54 rev1y ago](https://www.amazon.co.uk/dp/B0FK43587Z) [**Hartleys Stawberry Jelly 6 x 125g**Hartleys**£2.59**126 rev1y ago](https://www.amazon.co.uk/dp/B0DGQJMSS2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Hartleys Sugar Free Lemon and Lime Jelly Twin Pack 2x23g**Hartleys**£1.42**4.1★**▲ 270%**](https://www.amazon.co.uk/dp/B0051C1EMK) [**Wibble Natural Crystals 8 pack Variety Pack Quick Set Low Sugar Plant-Based Low Calorie Jello Jelly Powders Serves 4 Vegan Jelly Powder Vegetarian Jello Sweets Vegan Sweets**Wibble**£8.71**4.7★**▲ 194%**](https://www.amazon.co.uk/dp/B0FX5NNYVM) [**Hartleys 10 Calorie Raspberry Jelly Pot 175 g (Pack of 1)**Hartleys**£0.62**4.5★**▲ 114%**](https://www.amazon.co.uk/dp/B00LU5M0B6) [**Hartleys Mango and Passion Fruit Flavour Jelly 175g**Hartleys**£0.70**4.1★**▲ 72%**](https://www.amazon.co.uk/dp/B00BKMV9AC) [**Jelly Bundle With Hartley Sugar Free Orange Jelly Crystals Raspberry Jellys Crystals and Blackcurrant Jellys Crystal 23g Each (3 Pack)**Generic**£10.22**4.9★**▲ 68%**](https://www.amazon.co.uk/dp/B0FR9KMKV1)
**~~View all trending →~~**
## **What buyers say about vegetarian jelly**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Easy treat”*
**Flavor**10%
*“Nice flavour”*
**Value For Money**6%
*“Great value for money”*
**Nutritional Content**6%
*“An excellent keto-friendly snack”*
**Freshness**6%
*“Refreshing”*
**Vegan/Organic**5%
*“It's ok for a veggie jelly”*
**Ease Of Use**5%
*“Easy to use”*
**Health Benefits-Overall**4%
*“Good little treats when you're on a diet, tasty and very easy to make”*
**Sweetness**2%
*“Yummy”*
**Cooking Instructions**2%
*“Easy to prepare”*
### **What buyers complain about **
**Taste-Overall**22%
*“There is a bitter taste whilst eating and after”*
**Value For Money**11%
*“Very pricey for what you get”*
**Size-Overall**8%
*“they are bigger in size these are truly awful wouldn't recommend to any one they I would have returned them”*
**Strength**6%
*“Inedible”*
**Dilute/Watery**5%
*“Little watery”*
**Ingredients-Overall**4%
*“Dole are mean on ingredients”*
**Texture/Consistency-Overall**4%
*“Weird sloppy consistency”*
**Flavor**4%
*“orange jelly has hardly any orange flavour”*
**Quality-Overall**3%
*“the quality has changed”*
**Artificial Sweeteners**3%
*“although slightly more artificial than expected”*
## **Common questions**
- **Is vegetarian jelly profitable to sell on Amazon United Kingdom?**
- The niche generates £67K/yr across 21 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -4.5%. Flapen's verdict: Skip it (44/100).
- **How competitive is the vegetarian jelly niche?**
- 7 brands and 50 sellers compete. The top 5 products take 53% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in vegetarian jelly?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Size-Overall. The return rate is 0.0%.
- **When does demand for vegetarian jelly peak?**
- Demand peaks in Feb; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the vegetarian jelly niche?**
- Listings span £0.62–£14.47; the average listing price is £5.97 (sweet spot $15–$100). The average incumbent carries 218 reviews — the moat a new listing must climb.
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