---
title: "Vegetable Stock — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegetable-stock"
last_updated: "2026-07-31T15:57:28.313Z"
locale: en
meta:
description: "Niche score 42/100 · £77K/yr market · 65K searches/yr · £4.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 42/100 · £77K/yr market · 65K searches/yr · £4.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegetable Stock — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegetable stock**
**Skip it**
Soft demand (-33.5% this quarter) — this niche doesn't clear our bar today.
Market size 19Growth 8Conversion 100Competition 43Returns 100Price range 25Avg price 12Brand share 14Review moat 83Quality gap 37
**Conversion**
**Incredible****26.9%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****348.9**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.31–£19.57**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 65K searches
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£4.41**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-33.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegetable stock is a £77K/yr Amazon United Kingdom market (65K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jan–Feb–Sep–Oct–Nov. Verdict: Skip it — 42/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegetable stock market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£66K–£88K**
- units × avg price
- **Conversion rate**
- **26.9%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **15%**
- **Out of stock**
- **4.8%**
- **Avg brand age**
- **84 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**60**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 100%
**Open market**
**3%**
- Knorr44% - Morrisons24% - OXO19% - Dr. Coy's5% - Kallo3% - POTTS3% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -33.5% search growth over the last 90 days.
5K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb, Sep, Oct, Nov · busiest ÷ quietest = 3.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegetable-stock/trend)
## **Top vegetable stock search terms**
- **vegetable stock**35K/yr-17.4%19.2% conv. - **veg stock**11K/yr-39.4%21.7% conv. - **vegetable stock cubes**9K/yr-63.2%19.3% conv. - **vegetable broth**7K/yr-35.8%3.9% conv. - **veg stock cubes**3K/yr-35.2%22.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegetable-stock/search-terms)
## **Top vegetable stock products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£4K10%£8K15%£12K20%£15K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Vegetable Stock Cubes 120g**Morrisons**£1.31**4.5★624 rev](https://www.amazon.co.uk/dp/B0798Q29KY) [2**Knorr Vegetable Stock Cubes gluten-free to add a rich flavour to vegetable-based and vegetarian meals 20x 10 g**Knorr**£2.59**4.7★529 rev](https://www.amazon.co.uk/dp/B00J4LGPKA) [3**Knorr Vegetable Stock Pot gluten-free to add a rich flavour to vegetable-based and vegetarian meals 4x 28 g**Knorr**£1.41**4.7★895 rev](https://www.amazon.co.uk/dp/B014DFNDP6) [4**OXO Vegetable Stock Cubes 24 Cubes Plant-Based 142 g (1-Pack)**OXO**£3.13**4.8★1,087 rev](https://www.amazon.co.uk/dp/B00LR1B8UC) [5**Knorr 8 Vegetable Stock Pot 224g**Knorr**£2.73**4.7★895 rev](https://www.amazon.co.uk/dp/B00H73EDKG)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Knorr Vegetable Stock Cubes with an improved recipe for richer flavour in your dishes gluten-free vegetable stock 8x 10 g**Knorr**£1.55**0 rev2mo ago](https://www.amazon.co.uk/dp/B00N1UJEXU) [**OXO Garden Vegetable Stock Powder 100 g (1-Pack)**OXO**£2.18**69 rev9mo ago](https://www.amazon.co.uk/dp/B0FTG9HNR3) [**Dr. Coys Organic Vegetable Bouillon Powder 150g - Gluten Free Vegan Broth for Vegetable Stock Soups and Sauces - Rich in Organic Vegetables - Ideal for Cooking & Seasoning**Dr. Coy's**£5.84**244 rev2y ago](https://www.amazon.co.uk/dp/B0D2DRVJHM) [**OXO Garden Vegetable Stock Pots Parsley & Garlic 80 g (4 x 20 g)**OXO**£1.80**58 rev4y ago](https://www.amazon.co.uk/dp/B0B6ZRHK93) [**Potts Vegetable Stock Can 500ml**POTTS**£2.42**32 rev5y ago](https://www.amazon.co.uk/dp/B095XSF1SD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Knorr Vegetable Stock Cubes with an improved recipe for richer flavour in your dishes gluten-free vegetable stock 8x 10 g**Knorr**£1.55**0.0★**▲ 563%**](https://www.amazon.co.uk/dp/B00N1UJEXU) [**Kallo Organic Vegetable Stock Cubes Gluten Free Vegan & Coeliac Friendly No Artificial Colours Flavours or Preservatives Premium Veg Stock for Broth Soup Sauces & Gravies 96 Pack 12 x 88g**Kallo**£12.97**4.6★**▲ 76%**](https://www.amazon.co.uk/dp/B06X186KL8) [**Knorr Vegetable Stock 8 Cubes 80g**Knorr**£1.68**4.6★**▲ 58%**](https://www.amazon.co.uk/dp/B005LLZ2GK) [**OXO Garden Vegetable Stock Powder 100 g (1-Pack)**OXO**£2.18**4.6★**▲ 48%**](https://www.amazon.co.uk/dp/B0FTG9HNR3) [**OXO Vegetable Stock Cubes 24 Cubes Plant-Based 142 g (1-Pack)**OXO**£3.13**4.8★**▲ 41%**](https://www.amazon.co.uk/dp/B00LR1B8UC)
**~~View all trending →~~**
## **What buyers say about vegetable stock**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**32%
*“It's quite a strong taste so little is better than more”*
**Quality-Overall**13%
*“Knorr Professional Bouillon Powders are excellent quality”*
**Flavor**11%
*“Nice flavour”*
**Value For Money**11%
*“Well worth it”*
**Cooking Instructions**7%
*“Easy to use for soup or stews”*
**Thickness**5%
*“Brilliant for thickening”*
**Vegan/Organic**4%
*“I love that this organic stock does not contain palm fat and maltodextrin”*
**Ingredients-Overall**4%
*“Good ingredients”*
**Salt Content**3%
*“not too salty either”*
**Ease Of Use**3%
*“It's easy to use as all you have to do is add a teaspoon to 500ml of boiling water or like me I just add it straight to the pan”*
### **What buyers complain about **
**Salt Content**50%
*“Too salty”*
**Value For Money**25%
*“Expensive for what it is”*
## **Common questions**
- **Is vegetable stock profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 20 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -33.5%. Flapen's verdict: Skip it (42/100).
- **How competitive is the vegetable stock niche?**
- 8 brands and 60 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in vegetable stock?**
- Top complaints mined from reviews: Salt Content, Value For Money. The return rate is 0.0%.
- **When does demand for vegetable stock peak?**
- Demand peaks in Jan–Feb–Sep–Oct–Nov; the busiest month runs 3.5× the quietest.
- **What does it cost to enter the vegetable stock niche?**
- Listings span £1.31–£19.57; the average listing price is £4.41 (sweet spot $15–$100). The average incumbent carries 349 reviews — the moat a new listing must climb.
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