---
title: "Search terms — vegan - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan/search-terms"
last_updated: "2026-07-31T17:09:41.382Z"
locale: en
meta:
  description: "Niche score 65/100 · £290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vegan - Flapen"
---

# **vegan**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 20Conversion 88Competition 96Returns 100Price range 39Avg price 10Brand share 96Review moat 75Quality gap 55

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Incredible****15%**

top-5 click share — an open shelf

**Brand share**

**Incredible****32%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****10.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****504.38**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£290K**

£290K/yr · 767K searches

**Price range**

**Okay****£0.95–£23.80**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Growth**

**Bad****-9.3%**

90-day search growth — must beat 0% to launch

**Avg price**

**Bad****£3.72**

avg listing price — sweet spot $15–$100

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")