---
title: "Vegan — £290K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan"
last_updated: "2026-07-31T15:57:19.182Z"
locale: en
meta:
description: "Niche score 65/100 · £290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 65/100 · £290K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan — £290K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan**
**Worth a look**
Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Market size 51Growth 20Conversion 88Competition 96Returns 100Price range 39Avg price 10Brand share 96Review moat 75Quality gap 55
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Competition**
**Incredible****15%**
top-5 click share — an open shelf
**Brand share**
**Incredible****32%**
top-5 brand share — no brand owns this niche
**Conversion**
**Great****10.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****504.38**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Good****£290K**
£290K/yr · 767K searches
**Price range**
**Okay****£0.95–£23.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-9.3%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£3.72**
avg listing price — sweet spot $15–$100
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")
According to Flapen's Amazon United Kingdom niche tracking, vegan is a £290K/yr Amazon United Kingdom market (767K searches/yr). The top 5 brands hold 32% of demand. Demand peaks in Dec. Verdict: Worth a look — 65/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan market data**
- **Units sold / yr**
- **60K–80K**
- avg 250–500/product
- **Revenue / yr**
- **£223K–£298K**
- units × avg price
- **Conversion rate**
- **10.2%**
- **Avg BSR**
- **#59**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **18%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **64 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
Clicks spread well past the top 5 (15% combined) — an open shelf where new products get seen.
**Brands**
**73 **▼falling
**Sellers**
**130**
**Top-5 brand share**
**32%**
Top 20: 67%
**Top-5 click share**
**15%**
Top 20: 44%
**Open market**
**65%**
- Morrisons11% - CANDY KITTENS6% - Richmond6% - Quorn5% - Mummy Meegz4% - Linda McCartney3%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -9.3% search growth over the last 90 days.
35K25KSpike '24Holiday '24Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 2.2×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegan/trend)
## **Top vegan search terms**
- **vegan**653K/yr-9.4%5.1% conv. - **plant based**72K/yr-9.6%4.0% conv. - **vegan food**42K/yr-6.9%1.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegan/search-terms)
## **Top vegan products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%1%£3K2%£6K3%£9K4%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g**The Coconut Collaborative**£2.28**3.6★14 rev](https://www.amazon.co.uk/dp/B0GFWMTBFX) [2**Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g**Philadelphia**£2.67**4.7★116 rev](https://www.amazon.co.uk/dp/B0D8WTNL47) [3**Dr. Oetker Ristorante Vegan Pepperoni Salami Pizza 295g (Frozen) - Packaging May Vary**Dr. Oetker**£3.32**4.4★77 rev](https://www.amazon.co.uk/dp/B0CB8TM3R3) [4**Morrisons Plant Revolution! Sausage Rolls 4 x 100g (400g) (Frozen)**Morrisons**£2.14**4.3★255 rev](https://www.amazon.co.uk/dp/B0BSS3K964) [5**Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1**CANDY KITTENS**£1.65**4.3★181 rev](https://www.amazon.co.uk/dp/B0F9LH2YCQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Linda McCartney Vegan Shredded Hoisin Duck 260g**Linda McCartney**£2.85**4 rev6mo ago](https://www.amazon.co.uk/dp/B0GHNMLGGG) [**The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g**The Coconut Collaborative**£2.28**14 rev6mo ago](https://www.amazon.co.uk/dp/B0GFWMTBFX) [**Linda Mccartney Chicken Dippers 200g**Linda McCartney**£3.20**1 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWTJB3X) [**Wagamama Vegan Mayo Firecracker 265g**Wagamama**£2.02**6 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWNTD5X) [**Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1**CANDY KITTENS**£1.65**181 rev1y ago](https://www.amazon.co.uk/dp/B0F9LH2YCQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NOMO Birthday Cake Filled Vegan & Free From Chocolate Bars 127g (6 bars)**NOMO**£5.96**3.9★**▲ 351%**](https://www.amazon.co.uk/dp/B0F8NZKNVT) [**Violife Smoky Cheddar Flavour Slices 8 Round Slices 200g**Violife**£2.68**4.4★**▲ 251%**](https://www.amazon.co.uk/dp/B09QHZD6JN) [**The Coconut Collab Pistachio Pots Dessert Vegan Plant-Based Dairy Free Pistachio Flavoured Ganache 4 x 45g**The Coconut Collaborative**£2.28**3.6★**▲ 250%**](https://www.amazon.co.uk/dp/B0GFWMTBFX) [**Linda McCartney Vegan Shredded Hoisin Duck 260g**Linda McCartney**£2.85**5.0★**▲ 245%**](https://www.amazon.co.uk/dp/B0GHNMLGGG) [**Wagamama Vegan Mayo Firecracker 265g**Wagamama**£2.02**4.2★**▲ 152%**](https://www.amazon.co.uk/dp/B0FZWNTD5X)
**~~View all trending →~~**
## **What buyers say about vegan**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Delicious treat”*
**Vegan/Organic**17%
*“Vegan approved”*
**Flavor**5%
*“Good selection of flavours”*
**Quality-Overall**5%
*“Chocolate good quality”*
**Value For Money**4%
*“Good price”*
**Sweetness**4%
*“Perfect mix of sweet and savory, absolutely delicious”*
**Gifting Purpose**2%
*“Great for a gift”*
**Crispiness**2%
*“Nice and crunchy”*
**Nutritional Content**2%
*“Gluten free”*
**Health Benefits-Overall**1%
*“I buy these regularly - great taste and relatively healthy”*
### **What buyers complain about **
**Taste-Overall**23%
*“Awful taste”*
**Value For Money**7%
*“Expensive”*
**Flavor**5%
*“The flavour is overly strong”*
**Sweetness**4%
*“lots of sugar”*
**Moist/Dry**3%
*“The coconut wasnt moist at all”*
**Size-Overall**3%
*“Very small packet”*
**Storage Temperature**3%
*“the chocolate had melted”*
**Artificial Sweeteners**3%
*“they taste artificial”*
**Smell**2%
*“bizarre smell”*
**Nutritional Content**2%
*“No nutrients”*
### **Top return reasons **
**Flavor**50%
**Smell**25%
**Taste-Overall**25%
## **Common questions**
- **Is vegan profitable to sell on Amazon United Kingdom?**
- The niche generates £290K/yr across 130 tracked products. 7 of 18 products launched in the last 360 days are still selling. 90-day search growth is -9.3%. Flapen's verdict: Worth a look (65/100).
- **How competitive is the vegan niche?**
- 73 brands and 130 sellers compete. The top 5 products take 15% of clicks and top 5 brands hold 32% of demand.
- **What do buyers complain about in vegan?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.0%.
- **When does demand for vegan peak?**
- Demand peaks in Dec; the busiest month runs 2.2× the quietest.
- **What does it cost to enter the vegan niche?**
- Listings span £0.95–£23.80; the average listing price is £3.72 (sweet spot $15–$100). The average incumbent carries 504 reviews — the moat a new listing must climb.
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