---
title: "Vegan Sweets — £462K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-sweets"
last_updated: "2026-07-31T15:06:18.546Z"
locale: en
meta:
description: "Niche score 50/100 · £462K/yr market · 751K searches/yr. Prices mostly outside the sweet spot ($0.96–$12.65) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £462K/yr market · 751K searches/yr. Prices mostly outside the sweet spot ($0.96–$12.65) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Sweets — £462K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan sweets**
**Worth a look**
Shows low returns (0.0%), but prices mostly outside the sweet spot ($0.96–$12.65) keeps it on the watch list.
Market size 58Growth 31Conversion 91Competition 55Returns 100Price range 0Avg price 15Brand share 8Review moat 81Quality gap 37
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****375.13**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£462K**
£462K/yr · 751K searches
**Competition**
**Good****52%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+4.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.55**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.96–£12.65**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegan sweets is a £462K/yr Amazon United Kingdom market (751K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan sweets market data**
- **Units sold / yr**
- **80K–100K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£444K–£555K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **6.2%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**73**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**52%**
Top 20: 90%
**Open market**
**2%**
- CANDY KITTENS81% - Swizzels6% - Rubydoobys4% - ZANGOC3% - Supreme Sweets2% - Sweetish1% - Open — no brand owns it (3 brands, 2%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +4.4% search growth over the last 90 days.
35K25KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 3.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegan-sweets/trend)
## **Top vegan sweets search terms**
- **candy kittens**337K/yr+7.9%12.5% conv. - **vegan sweets**263K/yr+1.8%5.1% conv. - **vegetarian sweets**53K/yr+3.8%2.9% conv. - **candy kittens sweets**29K/yr-6.1%11.4% conv. - **candy kitten**14K/yr+8.9%10.7% conv. - **sweets vegan**9K/yr+7.5%5.3% conv. - **candy kittens smittens**5K/yr-14.5%7.8% conv. - **vegan candy**7K/yr-1.2%2.8% conv. - **sweets vegetarian**4K/yr+29.0%1.8% conv. - **kandy kittens**5K/yr+14.2%6.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegan-sweets/search-terms)
## **Top vegan sweets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£18K8%£37K12%£55K16%£74K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Candy Kittens Vegan Sweets Wild Strawberry Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1**CANDY KITTENS**£1.56**4.6★1,535 rev](https://www.amazon.co.uk/dp/B0B14ZVVD1) [2**Candy Kittens Vegan Sweets CORE Selection (5 x 140g) Vegan Chewy Sweets Bundle Wild Strawberry Sour Watermelon Very Cherry Eton Mess & LOVES Ideal Treats for Vegans & Vegetarians**CANDY KITTENS**£9.59**4.8★2,082 rev](https://www.amazon.co.uk/dp/B07BL39ZFD) [3**Candy Kittens Vegan Sweets Wanderlust (140g Pack of 1) Plant-Based Vegan Snack Vegetarian Sweets Strawberry Orange Blackcurrant & Passion Fruit Ideal for Pick and Mix**CANDY KITTENS**£1.73**4.7★82 rev](https://www.amazon.co.uk/dp/B0D4NLH5D4) [4**Candy Kittens Vegan Sweets Eton Mess Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1**CANDY KITTENS**£1.70**4.7★443 rev](https://www.amazon.co.uk/dp/B0B155PHBB) [5**Rubydoobys Vegan Sweets Pouch - Huge Variety of Quality Vegan and Vegetarian Friendly Pick & Mix Sweets in Eco Packaging**Rubydoobys**£10.14**4.4★715 rev](https://www.amazon.co.uk/dp/B089KSQN3F)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Candy Kittens Smittens The Sour Edit Tropical Candy Vegan Sweets - Mango Mandarin Passion Fruit & Blood Orange Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack**CANDY KITTENS**£1.45**7 rev2mo ago](https://www.amazon.co.uk/dp/B0GZWFFRDH) [**Candy Kittens Smittens The Blueberry Edit Fruity Candy Vegan Sweets Blueberry White Peach Raspberry & Vanilla Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack**CANDY KITTENS**£1.44**9 rev2mo ago](https://www.amazon.co.uk/dp/B0GZW7NS7L) [**Candy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1**CANDY KITTENS**£1.80**8 rev2mo ago](https://www.amazon.co.uk/dp/B0GYZXWKRT) [**Candy Kittens Introduces - Treets Rice Crispy - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1**CANDY KITTENS**£1.65**181 rev1y ago](https://www.amazon.co.uk/dp/B0F9LH2YCQ) [**Candy Kittens Introduces - Treets Salted Peanuts - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1**CANDY KITTENS**£1.52**168 rev1y ago](https://www.amazon.co.uk/dp/B0F9LJNQ5S)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Candy Kittens Introduces - Treets Pretzel Bites - Plant-Based Vegan Chocolate Crunchy Snack Ideal for Sweet Hampers or Pick & Mix Vegan Sweets Made with Cocoa-Free Choviva Shell - 120g Pack of 1**CANDY KITTENS**£1.80**4.3★**▲ 290%**](https://www.amazon.co.uk/dp/B0GYZXWKRT) [**Candy Kittens Smittens The Blueberry Edit Fruity Candy Vegan Sweets Blueberry White Peach Raspberry & Vanilla Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack**CANDY KITTENS**£1.44**4.1★**▲ 289%**](https://www.amazon.co.uk/dp/B0GZW7NS7L) [**Candy Kittens Smittens The Sour Edit Tropical Candy Vegan Sweets - Mango Mandarin Passion Fruit & Blood Orange Dairy-Free Gluten-Free Vegan Candies for All Party Snack Sweet Hamper 130g 1 Pack**CANDY KITTENS**£1.45**5.0★**▲ 287%**](https://www.amazon.co.uk/dp/B0GZWFFRDH) [**Swizzels Curious Chew Sweets Mixed Bag of Vegan Chewy Sweets 171g (18 Sweet Chews)**Swizzels**£0.96**4.6★**▲ 200%**](https://www.amazon.co.uk/dp/B09YVF338L) [**Candy Kittens Vegan Sweets Sour Watermelon Plant-Based Vegan Treats with Fruity Flavour No Nasties Made with Real Fruit Juice Ideal Snacks for Sweet Hampers & Pick and Mix 140g Pack of 1**CANDY KITTENS**£1.64**4.6★**▲ 115%**](https://www.amazon.co.uk/dp/B0B158XFRR)
**~~View all trending →~~**
## **What buyers say about vegan sweets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Great Snack”*
**Sweetness**20%
*“Good selection of sweet”*
**Vegan/Organic**12%
*“Great vegan treat”*
**Value For Money**7%
*“Reasonably priced”*
**Quality-Overall**5%
*“Good quality”*
**Flavor**4%
*“Rich flavour”*
**Gifting Purpose**4%
*“Yummy gift”*
**Crispiness**2%
*“Beautiful crunch and just the right amount of sweetness”*
**Size-Overall**2%
*“great size”*
**Advertised Vs Actual Product**1%
*“Works exactually as advertised”*
### **What buyers complain about **
**Taste-Overall**18%
*“Artificial taste”*
**Sweetness**11%
*“Too sweet”*
**Advertised Vs Actual Product**10%
*“False advertising”*
**Value For Money**7%
*“Overpriced and disappointing”*
**Quality-Overall**6%
*“needs improvements”*
**Flavor**5%
*“the flavour is sub-par”*
**Artificial Sweeteners**4%
*“they taste artificial”*
**Oily/Greasy**2%
*“Greasy flavour”*
**Texture/Consistency-Overall**2%
*“I'm just not a fan of the texture”*
**Ingredients-Overall**2%
*“Why are this company allowed to sell products that dont have ingredients on there packets”*
### **Top return reasons **
**Sweetness**50%
**Size-Overall**50%
## **Common questions**
- **Is vegan sweets profitable to sell on Amazon United Kingdom?**
- The niche generates £462K/yr across 30 tracked products. 0 of 4 products launched in the last 360 days are still selling. 90-day search growth is +4.4%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vegan sweets niche?**
- 9 brands and 73 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in vegan sweets?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Advertised Vs Actual Product. The return rate is 0.0%.
- **When does demand for vegan sweets peak?**
- Demand peaks in Dec; the busiest month runs 3.3× the quietest.
- **What does it cost to enter the vegan sweets niche?**
- Listings span £0.96–£12.65; the average listing price is £5.55 (sweet spot $15–$100). The average incumbent carries 375 reviews — the moat a new listing must climb.
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