---
title: "Vegan Protein Bar — £445K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-protein-bar"
last_updated: "2026-07-31T22:47:22.440Z"
locale: en
meta:
description: "Niche score 51/100 · £445K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £445K/yr market. Brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Protein Bar — £445K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan protein bar**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 97% of clicks) keeps it on the watch list.
Market size 57Growth 23Conversion 86Competition 37Returns 100Price range 33Avg price 45Brand share 8Review moat 63Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.8%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****962.75**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Good****£445K**
£445K/yr · 394K searches
**Avg price**
**Okay****£11.45**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****63%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Okay****£7.20–£18.89**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-4.8%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vegan protein bar is a £445K/yr Amazon United Kingdom market (394K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in May. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan protein bar market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£344K–£458K**
- units × avg price
- **Conversion rate**
- **9.8%**
- **Avg BSR**
- **#28**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **29%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **53 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 63% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**68**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**63%**
Top 20: 94%
**Open market**
**1%**
- Yubi Bar74% - Nakd14% - JB's TREK4% - Misfits3% - PhD2% - Free Soul2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -4.8% search growth over the last 90 days.
12K8KSpike '24Spike '25Prime Day '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: May · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegan-protein-bar/trend)
## **Top vegan protein bar search terms**
- **yubi protein bars**96K/yr-2.5%13.0% conv. - **vegan protein bar**68K/yr-13.6%3.5% conv. - **nakd protein bars**36K/yr+7.1%8.6% conv. - **misfits**41K/yr+1.4%0.6% conv. - **vegan protein bars**28K/yr-1.2%3.1% conv. - **yubi**22K/yr-8.8%9.5% conv. - **yubi bars**14K/yr+10.1%10.5% conv. - **gluten free protein bars**16K/yr-6.1%2.1% conv. - **yubi bar**9K/yr-5.3%9.4% conv. - **natural protein bars**9K/yr-15.7%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegan-protein-bar/search-terms)
## **Top vegan protein bar products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£44K20%£89K30%£133K40%£178K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Yubi Bar Variety Classics Protein Bars 12 x 35g**Yubi Bar**£10.43**4.4★941 rev](https://www.amazon.co.uk/dp/B0CBN89QRL) [2**Yubi Bar Variety Remix Protein Bars 12 x 35g**Yubi Bar**£10.51**4.4★911 rev](https://www.amazon.co.uk/dp/B0CDXN3R1D) [3**Yubi Bar Variety Selects Protein Bars 12 x 35g**Yubi Bar**£10.71**4.4★12 rev](https://www.amazon.co.uk/dp/B0GYS5FWVF) [4**Nakd Cocoa Hazelnut Protein Bar - Vegan - Gluten Free - Healthy Snack 45g (Pack of 16 bars)**Nakd**£10.60**4.5★1,216 rev](https://www.amazon.co.uk/dp/B0C46XHWLW) [5**Yubi Bar - Mint Choc Protein Bars 12 x 35g**Yubi Bar**£9.64**4.6★113 rev](https://www.amazon.co.uk/dp/B0DX7HZP15)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yubi Bar Variety Selects Protein Bars 12 x 35g**Yubi Bar**£10.71**12 rev2mo ago](https://www.amazon.co.uk/dp/B0GYS5FWVF) [**Yubi Bar - Black Forest Gataeu Protein Bars 12 x 35g**Yubi Bar**£10.93**14 rev1y ago](https://www.amazon.co.uk/dp/B0FC336F36) [**JBs TREK Protein Flapjack - Biscoff - Plant-based protein - Vegan - Source of fibre - 16 x 50g - 0 8kg**JB's TREK**£11.36**348 rev1y ago](https://www.amazon.co.uk/dp/B0DXW3LH68) [**Yubi Bar - Mint Choc Protein Bars 12 x 35g**Yubi Bar**£9.64**113 rev1y ago](https://www.amazon.co.uk/dp/B0DX7HZP15) [**Vegan Protein Bars 12 x 50g | Plant Based Chocolate Protein Bars | Delicious Dairy Free Low Sugar Low Carb Bars | Sucralose Free Gluten Free | 15g of Protein per Bar | Free Soul**Free Soul**£14.44**64 rev2y ago](https://www.amazon.co.uk/dp/B0D6Z9FDZQ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yubi Bar Variety Selects Protein Bars 12 x 35g**Yubi Bar**£10.71**4.4★**▲ 261%**](https://www.amazon.co.uk/dp/B0GYS5FWVF) [**Yubi Bar - Black Forest Gataeu Protein Bars 12 x 35g**Yubi Bar**£10.93**4.7★**▲ 111%**](https://www.amazon.co.uk/dp/B0FC336F36) [**Warrior RAW Protein Bars 12 x 75g 20g High Protein Bar Low Sugar High Fibre Oat Protein Flapjack Protein Snacks Meal Replacement Bars (Chocolate Brownie)**Warrior**£9.31**3.9★**▲ 53%**](https://www.amazon.co.uk/dp/B07F6SVZW9) [**Yubi Bar Hazelnut Protein Bars 12 x 35g**Yubi Bar**£11.54**4.2★**▲ 37%**](https://www.amazon.co.uk/dp/B0CBN1CRLT) [**PhD Nutrition Smart Plant Bar Low Calorie High Protein Low Sugar Vegan Protein Bar/Protein Snacks Vanilla Fudge Flavour 20g of Plant Protein 64g Bar (12 Pack)**PhD**£16.77**4.2★**▲ 33%**](https://www.amazon.co.uk/dp/B091LGC2RY)
**~~View all trending →~~**
## **What buyers say about vegan protein bar**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**34%
*“Absolutely delicious”*
**Nutritional Content**18%
*“Great protein snack”*
**Value For Money**10%
*“Excellent Value”*
**Flavor**9%
*“Great variety of flavours & taste amazing”*
**Quality-Overall**4%
*“Good quality, and arrived on time”*
**Health Benefits-Overall**2%
*“Good healthy product”*
**Vegan/Organic**2%
*“I think this is a great option for vegans”*
**Sweetness**2%
*“they taste like a regular sweet treat”*
**Ease Of Chewing/Swallowing**2%
*“Chewy”*
**Texture/Consistency-Overall**1%
*“Lovely texture”*
### **What buyers complain about **
**Taste-Overall**25%
*“Not tasty”*
**Moist/Dry**6%
*“are really dry”*
**Flavor**6%
*“Misleading flavour”*
**Texture/Consistency-Overall**5%
*“have an odd texture”*
**Sweetness**5%
*“lots of sugar”*
**Nutritional Content**4%
*“Low in protein though”*
**Value For Money**4%
*“Absolute waste of money”*
**Size-Overall**3%
*“Small snack”*
**Ease Of Chewing/Swallowing**3%
*“Feel like my jaw is broken from chewing”*
**Advertised Vs Actual Product**2%
*“Not as advertised”*
## **Common questions**
- **Is vegan protein bar profitable to sell on Amazon United Kingdom?**
- The niche generates £445K/yr across 24 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -4.8%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the vegan protein bar niche?**
- 7 brands and 68 sellers compete. The top 5 products take 63% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in vegan protein bar?**
- Top complaints mined from reviews: Taste-Overall, Moist/Dry, Flavor. The return rate is 0.0%.
- **When does demand for vegan protein bar peak?**
- Demand peaks in May; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the vegan protein bar niche?**
- Listings span £7.20–£18.89; the average listing price is £11.45 (sweet spot $15–$100). The average incumbent carries 963 reviews — the moat a new listing must climb.
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