---
title: "Vegan Meal Replacement Shake — £96K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-meal-replacement-shake"
last_updated: "2026-07-31T19:31:56.117Z"
locale: en
meta:
description: "Niche score 52/100 · £96K/yr market · 283K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £96K/yr market · 283K searches/yr. Brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Meal Replacement Shake — £96K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan meal replacement shake**
**Worth a look**
Shows low returns (0.0%), but brand-locked demand (top 5 brands take 92% of clicks) keeps it on the watch list.
Market size 24Growth 28Conversion 43Competition 67Returns 100Price range 50Avg price 32Brand share 20Review moat 93Quality gap 87
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****130.05**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****45%**
top-5 click share — leaders hold, buyers still browse
**Price range**
**Good****£2.62–£27.26**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Okay****£9.81**
avg listing price — sweet spot $15–$100
**Growth**
**Okay****+2.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£96K**
£96K/yr · 283K searches
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, vegan meal replacement shake is a £96K/yr Amazon United Kingdom market (283K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan meal replacement shake market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£123K–£147K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#232**
- **Page quality**
- **0%**
- **Prime**
- **95%**
- **Sponsored**
- **68%**
- **Out of stock**
- **4.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **158 days**
## **Competition & brand share**
The top 5 products take 45% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**45%**
Top 20: 81%
**Open market**
**5%**
- BOL69% - THE PROTEIN WORKS8% - Protein Works8% - RE:NOURISH4% - Alpro3% - FUEL10K3% - Open — no brand owns it (4 brands, 5%)
## **Demand**
Weekly Amazon search volume, last 21 weeks — +2.6% search growth over the last 90 days.
5K3KSpike '26Mar '26Mar '26Apr '26May '26May '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/vegan-meal-replacement-shake/trend)
## **Top vegan meal replacement shake search terms**
- **bol**206K/yr+9.5%2.0% conv. - **vegan meal replacement shake**17K/yr-10.7%2.1% conv. - **bol shake**10K/yr+4.6%6.3% conv. - **bol protein shake**5K/yr+32.6%9.2% conv. - **bol power shake**7K/yr-28.0%9.1% conv. - **dairy free meal replacement shake**5K/yr+8.3%1.0% conv. - **protein soup**7K/yr-22.8%1.6% conv. - **vegan meal replacement**5K/yr+11.8%1.7% conv. - **vegan slimfast**4K/yr+28.6%0.7% conv. - **meal replacement soup**3K/yr-23.6%0.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegan-meal-replacement-shake/search-terms)
## **Top vegan meal replacement shake products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£4K8%£8K12%£12K16%£15K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**BOL Chocolate Power Shake Ready-to-Drink 6 x 410ml Bottles**BOL**£13.64**4.1★96 rev](https://www.amazon.co.uk/dp/B0F1Z6QHPJ) [2**BOL Vanilla Power Shake Ready-to-Drink 6 x 410ml Bottles**BOL**£14.78**4.0★77 rev](https://www.amazon.co.uk/dp/B0F1Z6Z37T) [3**BOL Blueberry Power Shake Ready-to-Drink 6 x 410ml Bottles**BOL**£13.83**3.9★97 rev](https://www.amazon.co.uk/dp/B0FDH4QSRC) [4**BOL Salted Caramel Power Shake - Ready-to-Drink Nutritionally Complete Meal (300kcal) | 27g High Protein Shake - Low Sugar Plant-based High Fibre - Low Calorie Meal Replacement (410ml x 6 Bottles)**BOL**£13.41**3.8★66 rev](https://www.amazon.co.uk/dp/B0F1Z69FJT) [5**Protein Works | Vegan Diet Meal 360 - Gold Chocolate Bueno 15 Meals 1kg**THE PROTEIN WORKS**£15.21**4.5★54 rev](https://www.amazon.co.uk/dp/B0DGGLP3NY)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**BOL Blueberry Power Shake Ready-to-Drink 1 x 410ml Bottle**BOL**£2.82**97 rev5mo ago](https://www.amazon.co.uk/dp/B0GPR1W1P8) [**Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink**Alpro**£15.20**49 rev5mo ago](https://www.amazon.co.uk/dp/B0GLJ4ZLPR) [**BOL Banana Power Shake Ready-to-Drink 6 x 410ml Bottles**BOL**£15.71**32 rev6mo ago](https://www.amazon.co.uk/dp/B0GDG5SC48) [**BOL Strawberry Power Shake Ready-to-Drink 6 x 410ml Bottles**BOL**£16.51**40 rev6mo ago](https://www.amazon.co.uk/dp/B0GDG9Y8QY) [**FUEL10K High Protein Tomato Instant Cup Soup 27 Sachets**FUEL10K**£10.48**9 rev10mo ago](https://www.amazon.co.uk/dp/B0FPX764ZM)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**BOL Blueberry Power Shake Ready-to-Drink 1 x 410ml Bottle**BOL**£2.82**3.9★**▲ 192%**](https://www.amazon.co.uk/dp/B0GPR1W1P8) [**Protein Works | Vegan Diet Meal 360 - Gold Chocolate Bueno 7 Meals 500g**THE PROTEIN WORKS**£9.38**4.5★**▲ 160%**](https://www.amazon.co.uk/dp/B0DGGM2J77) [**Alpro Meal To Go Vanilla Flavour Ready-To-Drink Meal Replacement Drink**Alpro**£15.20**4.4★**▲ 147%**](https://www.amazon.co.uk/dp/B0GLJ4ZLPR) [**SlimFast Meal Replacement Powder Blueberry Flavour 584g 16 Servings**SlimFast**£8.03**4.6★**▲ 132%**](https://www.amazon.co.uk/dp/B0B322CLCN) [**Protein Works | Vegan Complete Meal 360 - GOLD Innovation Award-Winning Vegan Protein Meal Replacement Shake Premium Plant-Based Ingredients Vitamins & Minerals Strawberries n Cream 5 Meals 500g**Protein Works**£8.27**3.8★**▲ 127%**](https://www.amazon.co.uk/dp/B08C62QSQD)
**~~View all trending →~~**
## **What buyers say about vegan meal replacement shake**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**30%
*“Amazing taste”*
**Flavor**14%
*“The flavour is a good strength”*
**Nutritional Content**11%
*“great nutrition too”*
**Value For Money**4%
*“Good value for money”*
**Texture/Consistency-Overall**3%
*“Nice texture”*
**Vegan/Organic**3%
*“They're vegan friendly”*
**Soft Feel**3%
*“Smooth”*
**Ease Of Use**3%
*“easy to mix”*
**Advertised Vs Actual Product**2%
*“Does the job”*
**Quality-Overall**2%
*“the drinks are really good”*
### **What buyers complain about **
**Taste-Overall**16%
*“Do not taste good”*
**Flavor**8%
*“Need more flavours”*
**Value For Money**6%
*“Waste of money”*
**Sweetness**5%
*“Too sweet for my taste”*
**Nutritional Content**4%
*“Contains gluten”*
**Thickness**3%
*“The drink is fairly thick”*
**Artificial Sweeteners**3%
*“I cant stand the taste of sweeteners which so many others use”*
**Salt Content**2%
*“tastes like salty milk”*
**Smell**2%
*“It has the slightest hint of banana smell”*
**Texture/Consistency-Overall**2%
*“the texture is somewhat unpleasant”*
## **Common questions**
- **Is vegan meal replacement shake profitable to sell on Amazon United Kingdom?**
- The niche generates £96K/yr across 37 tracked products. 4 of 11 products launched in the last 360 days are still selling. 90-day search growth is +2.6%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the vegan meal replacement shake niche?**
- 10 brands and 55 sellers compete. The top 5 products take 45% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in vegan meal replacement shake?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Value For Money. The return rate is 0.0%.
- **What does it cost to enter the vegan meal replacement shake niche?**
- Listings span £2.62–£27.26; the average listing price is £9.81 (sweet spot $15–$100). The average incumbent carries 130 reviews — the moat a new listing must climb.
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