---
title: "Search terms — vegan mayo - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-mayo/search-terms"
last_updated: "2026-07-31T18:17:40.612Z"
locale: en
meta:
  description: "Niche score 50/100 · £45K/yr market · 53K searches/yr · £6.41 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 50/100 · £45K/yr market · 53K searches/yr · £6.41 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — vegan mayo - Flapen"
---

# **vegan mayo**

**Worth a look**

Shows low returns (0.0%), but a small market ($45K/yr) keeps it on the watch list.

Market size 11Growth 47Conversion 96Competition 33Returns 100Price range 40Avg price 18Brand share 31Review moat 75Quality gap 67

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.2%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****496.32**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Growth**

**Okay****+17.7%**

90-day search growth — must beat 0% to launch

**Price range**

**Okay****£1.07–£24.13**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****86%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£6.41**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£45K**

£45K/yr · 53K searches