---
title: "Vegan Mayo — £45K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-mayo"
last_updated: "2026-07-31T17:05:03.689Z"
locale: en
meta:
description: "Niche score 50/100 · £45K/yr market · 53K searches/yr · £6.41 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £45K/yr market · 53K searches/yr · £6.41 avg price. A small market ($45K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Mayo — £45K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan mayo**
**Worth a look**
Shows low returns (0.0%), but a small market ($45K/yr) keeps it on the watch list.
Market size 11Growth 47Conversion 96Competition 33Returns 100Price range 40Avg price 18Brand share 31Review moat 75Quality gap 67
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****496.32**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+17.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£1.07–£24.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****86%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Bad****£6.41**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£45K**
£45K/yr · 53K searches
According to Flapen's Amazon United Kingdom niche tracking, vegan mayo is a £45K/yr Amazon United Kingdom market (53K searches/yr). The top 5 brands hold 86% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan mayo market data**
- **Units sold / yr**
- **6K–8K**
- avg 250–500/product
- **Revenue / yr**
- **£38K–£51K**
- units × avg price
- **Conversion rate**
- **13.2%**
- **Avg BSR**
- **#111**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **53%**
- **Out of stock**
- **11.2%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **175 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**12 **▲rising
**Sellers**
**65**
**Top-5 brand share**
**86%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**11%**
- Hellmann's57% - HEINZ14% - Chef's Menu7% - Lion5% - Nando's4% - Wagamama3% - Open — no brand owns it (6 brands, 11%)
## **Demand & seasonality**
Weekly Amazon search volume, last 55 weeks — +17.7% search growth over the last 90 days.
2K1KSpike '26 seasonJulAugSepOctNovDecJanFebMarAprMayJunJul
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegan-mayo/trend)
## **Top vegan mayo products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£4K15%£7K20%£9K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Hellmanns Vegan Mayonnaise Catering Mayonnaise 2 Litre Tub**Hellmann's**£11.96**4.6★1,755 rev](https://www.amazon.co.uk/dp/B0D3M8SDGD) [2**Hellmanns 100% Plant-Based Mayo Squeezy Bottle Great Tasting Vegan Mayo 750 ml**Hellmann's**£3.68**4.6★43 rev](https://www.amazon.co.uk/dp/B0D33Q17NQ) [3**Heinz Vegan Mayonnaise 800ml**HEINZ**£3.85**4.8★3,805 rev](https://www.amazon.co.uk/dp/B08YGKCRZ5) [4**Hellmanns 100% Plant-based Mayo good source of omega 3 great tasting vegan Mayo 400 g**Hellmann's**£3.12**4.6★48 rev](https://www.amazon.co.uk/dp/B0D3VFGMZJ) [5**Chefs Menu Vegan Mayo 1 litre**Chef's Menu**£6.71**4.7★4 rev](https://www.amazon.co.uk/dp/B0G3BHT35S)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chefs Menu Vegan Mayo 1 litre**Chef's Menu**£6.71**4 rev8mo ago](https://www.amazon.co.uk/dp/B0G3BHT35S) [**Wagamama Vegan Mayo Katsu 265g**Wagamama**£2.05**5 rev8mo ago](https://www.amazon.co.uk/dp/B0FZVYGNC5) [**Wagamama Vegan Mayo Firecracker 265g**Wagamama**£2.02**6 rev8mo ago](https://www.amazon.co.uk/dp/B0FZWNTD5X) [**Dr. Wills Avocado Oil Mayonnaise | Keto Mayo with Pure Avocado | Free Range Egg Yolk | Seed Oils and Sugar Free | For Salad Sandwiches and more | Award Winning Mayonnaise - 630g Glass Jar**Dr Will's**£15.04**77 rev1y ago](https://www.amazon.co.uk/dp/B0F1NPMN9D) [**by Amazon Mayo 500ml**by Amazon**£1.07**1,123 rev1y ago](https://www.amazon.co.uk/dp/B0D4VC33N2)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Veeba Eggless Veginnaise Vegany Mayo 300g**Veeba**£3.46**4.1★**▲ 251%**](https://www.amazon.co.uk/dp/B0C4669VXX) [**Chefs Menu Vegan Mayo 1 litre**Chef's Menu**£6.71**4.7★**▲ 188%**](https://www.amazon.co.uk/dp/B0G3BHT35S) [**Barries Mayo Rosemary and Thyme Vegan Mayonnaise Rich & Creamy Traditional-Style Mayo Without Eggs Family Recipe Crafted With NO Preservatives Pure Plant-Based Spread 300ml**Barries**£3.54**3.3★**▲ 90%**](https://www.amazon.co.uk/dp/B0B1QPBF1K) [**Nandos Peri-Peri Sauce/Marinade Collection (Vegan Perinaise Peri Peri Mild Mayonnaise 265g)**Nando's**£2.03**4.4★**▲ 46%**](https://www.amazon.co.uk/dp/B084G86QBQ) [**Hellmanns Mayo Sauce 850ml**Hellmann's**£3.92**4.0★**▲ 44%**](https://www.amazon.co.uk/dp/B0D3HXFPVV)
**~~View all trending →~~**
## **What buyers say about vegan mayo**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Creamy taste, as good as big brands”*
**Value For Money**14%
*“Worth it”*
**Quality-Overall**11%
*“Good quality”*
**Flavor**7%
*“Nice flavour”*
**Vegan/Organic**5%
*“vegan”*
**Texture/Consistency-Overall**4%
*“Very creamy and good value for money”*
**Size-Overall**2%
*“This size was ideal”*
**Nutritional Content**2%
*“Makes a delightful addition to my meals”*
**Ease Of Use**2%
*“Easy to use”*
**Soft Feel**2%
*“Creamy and tasty”*
### **What buyers complain about **
**Taste-Overall**36%
*“AWFUL TASTE”*
**Quality-Overall**8%
*“Cheap”*
**Value For Money**6%
*“can be bought cheaper”*
**Ingredients-Overall**5%
*“Rapeseed oil over 50%”*
**Stale/Rotten/Spoiled**5%
*“This stuff is rancid”*
**Texture/Consistency-Overall**3%
*“Honestly I found this mayo to be almost tasteless, very bland consistency is iffy and generally crap”*
**Oily/Greasy**3%
*“when you look it contains different oil, lower oil quantity, less egg, no egg white etc”*
**Flammable**3%
*“Not nice drizzle”*
**Allergies**2%
*“My son is super allergic to eggs and”*
**Flavor**2%
*“Changed recipe, no longer any good”*
## **Common questions**
- **Is vegan mayo profitable to sell on Amazon United Kingdom?**
- The niche generates £45K/yr across 19 tracked products. 1 of 3 products launched in the last 360 days are still selling. 90-day search growth is +17.7%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vegan mayo niche?**
- 12 brands and 65 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 86% of demand.
- **What do buyers complain about in vegan mayo?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Value For Money. The return rate is 0.0%.
- **When does demand for vegan mayo peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the vegan mayo niche?**
- Listings span £1.07–£24.13; the average listing price is £6.41 (sweet spot $15–$100). The average incumbent carries 496 reviews — the moat a new listing must climb.
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