---
title: "Trend — vegan ice cream - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-ice-cream/trend"
last_updated: "2026-07-31T22:01:05.995Z"
locale: en
meta:
  description: "Niche score 58/100 · £24K/yr market · 72K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £24K/yr market · 72K searches/yr. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vegan ice cream - Flapen"
---

# **vegan ice cream**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 6Growth 85Conversion 89Competition 71Returns 100Price range 0Avg price 9Brand share 39Review moat 92Quality gap 62

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****163.05**

avg incumbent reviews — the moat a new listing must climb

**Conversion**

**Great****10.5%**

search→purchase rate — share of searches ending in a sale

**Growth**

**Great****+84.2%**

90-day search growth — must beat 0% to launch

**Competition**

**Good****42%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Brand share**

**Okay****82%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Bad****£3.17**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£24K**

£24K/yr · 72K searches

**Price range**

**Bad****£1.21–£5.05**

cheapest to priciest tracked listing — scored on the share inside $15–$100