---
title: "Trend — vegan easter egg - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-easter-egg/trend"
last_updated: "2026-07-31T14:08:28.361Z"
locale: en
meta:
  description: "Niche score 47/100 · £74K/yr market · 335K searches/yr · £12.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £74K/yr market · 335K searches/yr · £12.43 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — vegan easter egg - Flapen"
---

# **vegan easter egg**

**Skip it**

Soft demand (-98.6% this quarter) — this niche doesn't clear our bar today.

Market size 19Growth 0Conversion 22Competition 53Returns 100Price range 60Avg price 54Brand share 56Review moat 93Quality gap 80

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****143**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Price range**

**Good****£1.65–£34.87**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Brand share**

**Good****71%**

top-5 brand share — brands hold most of the demand

**Avg price**

**Good****£12.43**

avg listing price — sweet spot $15–$100

**Competition**

**Good****53%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Bad****1.8%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Bad****£74K**

£74K/yr · 335K searches

**Growth**

**Bad****-98.6%**

90-day search growth — must beat 0% to launch

**Signals**[** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")