---
title: "Trend — vegan chocolate - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-chocolate/trend"
last_updated: "2026-07-31T11:23:15.997Z"
locale: en
meta:
  description: "Niche score 65/100 · £882K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 65/100 · £882K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vegan chocolate - Flapen"
---

# **vegan chocolate**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 76Growth 14Conversion 79Competition 86Returns 100Price range 46Avg price 16Brand share 82Review moat 75Quality gap 53

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Brand share**

**Great****53%**

top-5 brand share — no brand owns this niche

**Conversion**

**Great****8.1%**

search→purchase rate — share of searches ending in a sale

**Market size**

**Great****£882K**

£882K/yr · 1.9M searches

**Review moat**

**Good****518.77**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£0.80–£27.26**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Bad****£5.82**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-22.3%**

90-day search growth — must beat 0% to launch

**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%")