---
title: "Vegan Cheese — £79K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-cheese"
last_updated: "2026-07-31T11:48:46.790Z"
locale: en
meta:
description: "Niche score 50/100 · £79K/yr market · 92K searches/yr. Pricing outside the sweet spot ($5.25 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £79K/yr market · 92K searches/yr. Pricing outside the sweet spot ($5.25 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Cheese — £79K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan cheese**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($5.25 avg) keeps it on the watch list.
Market size 20Growth 22Conversion 98Competition 38Returns 100Price range 52Avg price 15Brand share 36Review moat 85Quality gap 76
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.5%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****299.33**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Price range**
**Good****£2.14–£28.79**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****83%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-6.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£79K**
£79K/yr · 92K searches
**Avg price**
**Bad****£5.25**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vegan cheese is a £79K/yr Amazon United Kingdom market (92K searches/yr). The top 5 brands hold 83% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan cheese market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£66K–£79K**
- units × avg price
- **Conversion rate**
- **16.5%**
- **Avg BSR**
- **#23**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **6%**
- **Out of stock**
- **1.8%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **170 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **—flat
**Sellers**
**40**
**Top-5 brand share**
**83%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 100%
**Open market**
**13%**
- Cathedral City44% - Violife18% - Applewood9% - Philadelphia9% - VeganBox4% - Arla Lactofree3% - Open — no brand owns it (7 brands, 13%)
## **Demand & seasonality**
Weekly Amazon search volume, last 85 weeks — -6.9% search growth over the last 90 days.
5K3KHoliday '24Spike '25Holiday '25 seasonDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegan-cheese/trend)
## **Top vegan cheese search terms**
- **vegan cheese**76K/yr-7.3%13.9% conv. - **dairy free cheese**11K/yr+4.3%11.6% conv. - **plant based cheese**4K/yr-25.0%17.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegan-cheese/search-terms)
## **Top vegan cheese products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£8K20%£16K30%£24K40%£32K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 18 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Grated 150g**Cathedral City**£2.59**4.5★350 rev](https://www.amazon.co.uk/dp/B0BS1X3JN6) [2**Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Block 280g**Cathedral City**£3.59**4.4★200 rev](https://www.amazon.co.uk/dp/B0BS1VFXWF) [3**Applewood Vegan Smooth and Creamy Cheese Alternative 200g**Applewood**£2.73**4.5★127 rev](https://www.amazon.co.uk/dp/B082M8X759) [4**Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Slices X6**Cathedral City**£2.54**4.3★186 rev](https://www.amazon.co.uk/dp/B0BS1VC19P) [5**Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g**Philadelphia**£2.67**4.7★116 rev](https://www.amazon.co.uk/dp/B0D8WTNL47)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g**Philadelphia**£2.67**116 rev2y ago](https://www.amazon.co.uk/dp/B0D8WTNL47) [**GreenVie ParVeggio Grated 100g | Vegan Parmesan Cheese Alternative | Fortified with Vitamin B12 | Dairy-Free Gluten-Free Soy-Free | No Palm Oil or Preservatives | Certified Vegan**VeganBox**£7.34**22 rev2y ago](https://www.amazon.co.uk/dp/B071GLBZJW) [**Plant Based Vegan Cheese Hamper from Great British Trading**GREAT BRITISH TRADING LIMITED**£28.79**40 rev3y ago](https://www.amazon.co.uk/dp/B0BZJQP8V9) [**Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Grated 150g**Cathedral City**£2.59**350 rev3y ago](https://www.amazon.co.uk/dp/B0BS1X3JN6) [**Cathedral City Plant Based Mature Cheddar Cheese Flavour Vegan Block 280g**Cathedral City**£3.59**200 rev3y ago](https://www.amazon.co.uk/dp/B0BS1VFXWF)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Violife Greek White Block 230g**Violife**£3.17**4.4★**▲ 75%**](https://www.amazon.co.uk/dp/B07KCNKCST) [**Philadelphia Plant-Based Almond & Oat Soft Cheese Alternative 145g**Philadelphia**£2.67**4.7★**▲ 29%**](https://www.amazon.co.uk/dp/B0D8WTNL47) [**GreenVie Vegan Block Cheddar Cheese Gluten Free Soy Free Dairy Free 250g**Green Vie**£7.95**3.6★**▲ 29%**](https://www.amazon.co.uk/dp/B071GLBQ7M) [**Applewood Vegan Smooth and Creamy Cheese Alternative 200g**Applewood**£2.73**4.5★**▲ 16%**](https://www.amazon.co.uk/dp/B082M8X759) [**Violife Smoky Cheddar Flavour Slices 8 Round Slices 200g**Violife**£2.68**4.4★**▲ 11%**](https://www.amazon.co.uk/dp/B09QHZD6JN)
**~~View all trending →~~**
## **What buyers say about vegan cheese**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**39%
*“its like a cozy campfire for your taste buds”*
**Vegan/Organic**16%
*“it does the job if youre vegan or cutting dairy”*
**Quality-Overall**11%
*“good quality”*
**Flavor**10%
*“Flavorsome, with crumbly texture of a cheshire”*
**Nutritional Content**4%
*“My lactose intolerant guest loves it”*
**Baking**3%
*“It's really good to make cheesy beans”*
**Ingredients-Overall**2%
*“No carboxymethelcelulose”*
**Ease Of Chewing/Swallowing**2%
*“The slices are handy for sandwiches and toasties, and they melt reasonably well”*
**Ease Of Cleaning**2%
*“Its clean”*
**Value For Money**1%
*“which is why I feel that it is fantastic value for money”*
### **What buyers complain about **
**Taste-Overall**25%
*“Instead of coconut oil they're using fava beans which taste foul”*
**Value For Money**15%
*“Over priced”*
**Texture/Consistency-Overall**8%
*“Doesn't taste or feel like the usual rubbery texture”*
**Oily/Greasy**5%
*“less good when you melt it when I find it a bit more oily than regular cheese”*
**Cooking Instructions**5%
*“Not for cooking”*
**Flavor**3%
*“The flavour is fairly mild”*
**Storage Temperature**3%
*“Unlike many lactose free cheeses this melts”*
**Ingredients-Overall**3%
*“stating limited risk additives”*
**Salt Content**3%
*“high levels of salt”*
## **Common questions**
- **Is vegan cheese profitable to sell on Amazon United Kingdom?**
- The niche generates £79K/yr across 18 tracked products. 90-day search growth is -6.9%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the vegan cheese niche?**
- 13 brands and 40 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 83% of demand.
- **What do buyers complain about in vegan cheese?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Texture/Consistency-Overall. The return rate is 0.0%.
- **When does demand for vegan cheese peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the vegan cheese niche?**
- Listings span £2.14–£28.79; the average listing price is £5.25 (sweet spot $15–$100). The average incumbent carries 299 reviews — the moat a new listing must climb.
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