---
title: "Trend — vegan biscuits - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-biscuits/trend"
last_updated: "2026-07-31T15:08:46.924Z"
locale: en
meta:
  description: "Niche score 53/100 · £73K/yr market · 127K searches/yr · £12.38 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £73K/yr market · 127K searches/yr · £12.38 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — vegan biscuits - Flapen"
---

# **vegan biscuits**

**Worth a look**

Shows low returns (0.0%), but a small market ($73K/yr) keeps it on the watch list.

Market size 18Growth 18Conversion 55Competition 69Returns 100Price range 50Avg price 53Brand share 52Review moat 85Quality gap 72

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****292.47**

avg incumbent reviews — the moat a new listing must climb

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Competition**

**Good****44%**

top-5 click share — leaders hold, buyers still browse

**Conversion**

**Good****4.6%**

search→purchase rate — share of searches ending in a sale

**Avg price**

**Good****£12.38**

avg listing price — sweet spot $15–$100

**Brand share**

**Good****74%**

top-5 brand share — brands hold most of the demand

**Price range**

**Good****£1.26–£28.50**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Market size**

**Bad****£73K**

£73K/yr · 127K searches

**Growth**

**Bad****-13.9%**

90-day search growth — must beat 0% to launch