---
title: "Vegan Biscuits — £73K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-biscuits"
last_updated: "2026-07-31T12:37:54.262Z"
locale: en
meta:
description: "Niche score 53/100 · £73K/yr market · 127K searches/yr · £12.38 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £73K/yr market · 127K searches/yr · £12.38 avg price. A small market ($73K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Vegan Biscuits — £73K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan biscuits**
**Worth a look**
Shows low returns (0.0%), but a small market ($73K/yr) keeps it on the watch list.
Market size 18Growth 18Conversion 55Competition 69Returns 100Price range 50Avg price 53Brand share 52Review moat 85Quality gap 72
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****292.47**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Competition**
**Good****44%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Good****4.6%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£12.38**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****74%**
top-5 brand share — brands hold most of the demand
**Price range**
**Good****£1.26–£28.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£73K**
£73K/yr · 127K searches
**Growth**
**Bad****-13.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan biscuits is a £73K/yr Amazon United Kingdom market (127K searches/yr). The top 5 brands hold 74% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan biscuits market data**
- **Units sold / yr**
- **6K–8K**
- avg 100–250/product
- **Revenue / yr**
- **£74K–£99K**
- units × avg price
- **Conversion rate**
- **4.6%**
- **Avg BSR**
- **#353**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **24%**
- **Out of stock**
- **13.6%**
- **Avg brand age**
- **50 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 44% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▼falling
**Sellers**
**55**
**Top-5 brand share**
**74%**
Top 20: 100%
**Top-5 click share**
**44%**
Top 20: 85%
**Open market**
**22%**
- Rhythm 10844% - Generic10% - PVL Trade10% - Kookie Cat5% - Zamfoods4% - Free From Direct4%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -13.9% search growth over the last 90 days.
6K4KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 2.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegan-biscuits/trend)
## **Top vegan biscuits search terms**
- **rhythm 108**51K/yr-21.3%3.5% conv. - **vegan biscuits**43K/yr-7.4%5.5% conv. - **vegan cookies**17K/yr-13.8%3.0% conv. - **dairy free biscuits**7K/yr-16.2%1.5% conv. - **rhythm**4K/yr+51.1%1.7% conv. - **vegan biscuits gift box**6K/yr-7.3%3.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegan-biscuits/search-terms)
## **Top vegan biscuits products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rhythm 108 Swiss Organic Vegan Hazelnut Chocolate Praline Soft-Baked Filled Cookie 12 x 50g**Rhythm 108**£12.48**4.5★64 rev](https://www.amazon.co.uk/dp/B098XS696D) [2**Rhythm 108 Organic Vegan Gluten & Dairy Free Tea Biscuits Share Bag Mixed Case of 6 x 135g**Generic**£19.52**4.5★57 rev](https://www.amazon.co.uk/dp/B0CK1X2P8F) [3**Danish Vegan Cookies in SMALL TIN 300g Plant Based Biscuits Assortment Dairy Free Palm Oil Free GMO Free Premium Giftable Cookie Selection in Reusable Tin**PVL Trade**£7.00**4.3★11 rev](https://www.amazon.co.uk/dp/B0GXBTYZKZ) [4**Rhythm 108 Swiss Vegan Creamy Coconut Bar with Dark Chocolate 15 x 33g**Rhythm 108**£14.00**4.4★217 rev](https://www.amazon.co.uk/dp/B077BG37DN) [5**Kookie Cat Lil Kookie Monster - Individually Wrapped Vegan Cookies Gluten Free Soy Free Bio and Organic Cashew & Oats - 12 x 50g Multipack**Kookie Cat**£12.04**4.2★105 rev](https://www.amazon.co.uk/dp/B09N3X2SLQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Danish Vegan Cookies in SMALL TIN 300g Plant Based Biscuits Assortment Dairy Free Palm Oil Free GMO Free Premium Giftable Cookie Selection in Reusable Tin**PVL Trade**£7.00**11 rev3mo ago](https://www.amazon.co.uk/dp/B0GXBTYZKZ) [**Lavarion Gluten Free Biscuit & Snack Hamper Free From Gift Set with Nairns Walkers Shortbread & Rhythm 108 Share Bags 14 Items 40+ Individual Biscuits & Treats Coeliac Gift**Lavarion**£21.89**3 rev6mo ago](https://www.amazon.co.uk/dp/B0GJ68VNM2) [**Hazelnut Chocolate Praline Biscuit**Rhythm 108**£2.63**8 rev1y ago](https://www.amazon.co.uk/dp/B0CD87Z6VY) [**Bakehouse Vegan Cookies Biscuits Luxury Selection 3 Mixed Raspberry & Pistachio Chocoalate & Orange and Cocoa & Hazelnut 220g each by Zamfoods Gift pack for all Occasions (Bundle 1 (3 x 220g))**Zamfoods**£11.87**37 rev2y ago](https://www.amazon.co.uk/dp/B0CZ3BQRJZ) [**Rhythm 108 Vegan Hazelnut Chocolate Chip Biscuit Share Bag 135g**Rhythm 108**£3.67**27 rev2y ago](https://www.amazon.co.uk/dp/B0CD87PVQV)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Danish Vegan Cookies in SMALL TIN 300g Plant Based Biscuits Assortment Dairy Free Palm Oil Free GMO Free Premium Giftable Cookie Selection in Reusable Tin**PVL Trade**£7.00**4.3★**▲ 419%**](https://www.amazon.co.uk/dp/B0GXBTYZKZ) [**Hazelnut Chocolate Praline Biscuit**Rhythm 108**£2.63**3.8★**▲ 242%**](https://www.amazon.co.uk/dp/B0CD87Z6VY) [**RHYTHM 108 Organic Double Choco Hazelnut Ooh-La-La Tea Biscuit Sharing Bag 160 g**Rhythm 108**£2.94**3.3★**▲ 191%**](https://www.amazon.co.uk/dp/B075F51P74) [**Lavarion Gluten Free Biscuit & Snack Hamper Free From Gift Set with Nairns Walkers Shortbread & Rhythm 108 Share Bags 14 Items 40+ Individual Biscuits & Treats Coeliac Gift**Lavarion**£21.89**5.0★**▲ 173%**](https://www.amazon.co.uk/dp/B0GJ68VNM2) [**Rhythm 108 Swiss Organic Vegan Hazelnut Chocolate Praline Soft-Baked Filled Cookie 12 x 50g**Rhythm 108**£12.48**4.5★**▲ 54%**](https://www.amazon.co.uk/dp/B098XS696D)
**~~View all trending →~~**
## **What buyers say about vegan biscuits**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**31%
*“These cookies are utterly delicious”*
**Baking**15%
*“beautifully soft baked without tasting raw”*
**Vegan/Organic**10%
*“Great vegan cookies”*
**Flavor**6%
*“Flavour good”*
**Sweetness**4%
*“They have a sweet flavour and good crispness”*
**Crispiness**4%
*“crisp biscuits that make a lovely gift”*
**Value For Money**4%
*“Good value”*
**Gifting Purpose**3%
*“Ideal as a gift”*
**Quality-Overall**3%
*“Good quality biscuits”*
**Freshness**2%
*“fresh with a nice flavour”*
### **What buyers complain about **
**Value For Money**18%
*“A bit pricey”*
**Taste-Overall**16%
*“Weird aftertaste”*
**Size-Overall**8%
*“Very small”*
**Moist/Dry**7%
*“The coconut wasnt moist at all”*
**Powdered/Crumbled**5%
*“Disgusting, its like dust mud powder”*
**Sweetness**3%
*“Honestly, it's very close, you can tell it has less sugar”*
**Natural Resource Wastage**3%
*“Think we are going to have a lot waste”*
**Storage Temperature**3%
*“Not sure they've been stored correctly”*
**Advertised Vs Actual Product**2%
*“the picture is very deceptive”*
**Quality-Overall**2%
*“average”*
## **Common questions**
- **Is vegan biscuits profitable to sell on Amazon United Kingdom?**
- The niche generates £73K/yr across 34 tracked products. 0 of 2 products launched in the last 360 days are still selling. 90-day search growth is -13.9%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the vegan biscuits niche?**
- 17 brands and 55 sellers compete. The top 5 products take 44% of clicks and top 5 brands hold 74% of demand.
- **What do buyers complain about in vegan biscuits?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Size-Overall. The return rate is 0.0%.
- **When does demand for vegan biscuits peak?**
- Demand peaks in Nov–Dec; the busiest month runs 2.9× the quietest.
- **What does it cost to enter the vegan biscuits niche?**
- Listings span £1.26–£28.50; the average listing price is £12.38 (sweet spot $15–$100). The average incumbent carries 292 reviews — the moat a new listing must climb.
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