---
title: "Vegan Baileys — £66K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vegan-baileys"
last_updated: "2026-07-31T14:12:28.637Z"
locale: en
meta:
description: "Niche score 37/100 · £66K/yr market · 94K searches/yr · £14.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £66K/yr market · 94K searches/yr · £14.86 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vegan Baileys — £66K/yr Amazon UK Niche (2026) - Flapen"
---
# **vegan baileys**
**Skip it**
Soft demand (-39.4% this quarter) — this niche doesn't clear our bar today.
Market size 16Growth 5Conversion 56Competition 20Returns 98Price range 53Avg price 74Brand share 34Review moat 50Quality gap 32
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Good****£14.86**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£9.84–£20.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,512**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****85%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Competition**
**Bad****76%**
top-5 click share — a locked-up shelf
**Market size**
**Bad****£66K**
£66K/yr · 94K searches
**Growth**
**Bad****-39.4%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, vegan baileys is a £66K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 85% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 37/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vegan baileys market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£59K–£74K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#239**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **38%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **62 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 76% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**11 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**85%**
Top 20: 100%
**Top-5 click share**
**76%**
Top 20: 100%
**Open market**
**12%**
- Amarula34% - Dirty Cow23% - Bottega19% - Barti5% - LUSTRE4% - Panther Milk3% - Open — no brand owns it (5 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -39.4% search growth over the last 90 days.
25K15KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 41.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/vegan-baileys/trend)
## **Top vegan baileys search terms**
- **vegan baileys irish cream**33K/yr-34.0%1.7% conv. - **vegan baileys**21K/yr-48.6%4.4% conv. - **vegan alcohol**6K/yr-29.4%1.9% conv. - **vegan liqueur**7K/yr-50.3%3.6% conv. - **vegan cream liqueur**7K/yr-25.7%3.2% conv. - **baileys almande**6K/yr-29.0%0.7% conv. - **vegan baileys dairy free**5K/yr-27.6%1.6% conv. - **dairy free baileys**6K/yr-57.0%0.7% conv. - **amarula vegan**2K/yr-54.5%17.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vegan-baileys/search-terms)
## **Top vegan baileys products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£7K20%£13K30%£20K40%£26K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 13 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Amarula Vegan Liqueur 70cl | Plant Based Dairy Free Gluten Free and Nut Free Liqueur**Amarula**£10.38**4.7★860 rev](https://www.amazon.co.uk/dp/B09LQYT11P) [2**Dirty Cow Plant-Based Cre*m Liqueur (Sooo Original 1 x 70cl bottle 17% ABV)**Dirty Cow**£20.91**4.8★139 rev](https://www.amazon.co.uk/dp/B093HBHFND) [3**Bottega Pistachio Vegan Cream Liqueur - 500 ml**Bottega**£11.52**4.2★459 rev](https://www.amazon.co.uk/dp/B07DNMJXNJ) [4**Bottega Nero Vegan Dark Chocolate Liqueur - 500 ml**Bottega**£11.87**4.6★672 rev](https://www.amazon.co.uk/dp/B0093XAPRI) [5**Dirty Cow Plant-Based Cre*m Liqueur (Loaded Chocolate 1 x 70cl bottle 17% ABV)**Dirty Cow**£20.91**4.8★157 rev](https://www.amazon.co.uk/dp/B0BBGP4239)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Pergola Banana Tequila Creamy Liqueur | 70 cl | 15% ABV | Plant-Based | Coconut Base | Serve Chilled | Ideal for cocktails**Pergola**£15.69**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GPNG2XF7) [**Aber Falls | Pistachio Cream Liqueur | 70cl**Aber Falls**£9.84**126 rev1y ago](https://www.amazon.co.uk/dp/B0FBYC33HF) [**Panther M*lk Crema | 50cl 15% ABV | Oat Milk Liqueur and Dairy-Free Cocktail**Panther Milk**£16.80**17 rev2y ago](https://www.amazon.co.uk/dp/B0D7T4MDM3) [**Barti Cream Liqueur 70cl | Vegan Coconut-Based Cream Liqueur | Lightly Spiced with Vanilla Clove Cinnamon & Orange | Dreamy Sipping Drink Full-Bodied & Silky Smooth | 15% ABV**Barti**£17.50**69 rev2y ago](https://www.amazon.co.uk/dp/B0CWS9GBTW) [**Bottega Pistachio Vegan Cream Liqueur - 500 ml**Bottega**£11.52**459 rev3y ago](https://www.amazon.co.uk/dp/B07DNMJXNJ)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Pergola Banana Tequila Creamy Liqueur | 70 cl | 15% ABV | Plant-Based | Coconut Base | Serve Chilled | Ideal for cocktails**Pergola**£15.69**5.0★**▲ 1000%**](https://www.amazon.co.uk/dp/B0GPNG2XF7) [**LUSTRE Vegan Cream Liqueur | Pineapple Rum Cream | Luxury Liqueur | Pineapple Rum | Shots | 15% ABV | Lactose Free Dairy Free | Perfect for Parties Birthday Gift Cocktail Ingredient**LUSTRE**£13.16**4.8★**▲ 167%**](https://www.amazon.co.uk/dp/B0B77JWPBL) [**Dirty Cow Plant-Based Cre*m Liqueur (Sooo Original 1 x 70cl bottle 17% ABV)**Dirty Cow**£20.91**4.8★**▲ 92%**](https://www.amazon.co.uk/dp/B093HBHFND) [**Aber Falls | Pistachio Cream Liqueur | 70cl**Aber Falls**£9.84**4.6★**▲ 83%**](https://www.amazon.co.uk/dp/B0FBYC33HF) [**Bottega Pistachio Vegan Cream Liqueur - 500 ml**Bottega**£11.52**4.2★**▲ 18%**](https://www.amazon.co.uk/dp/B07DNMJXNJ)
**~~View all trending →~~**
## **What buyers say about vegan baileys**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Creamy and delicious”*
**Value For Money**22%
*“Great value for money”*
**Alcohol Flavor**12%
*“very easy to drink”*
**Gifting Purpose**7%
*“Great to gift at Christmas”*
**Vegan/Organic**6%
*“Great alternative for vegans”*
**Flavor**6%
*“Flavour is nice and creamy”*
**Quality-Overall**5%
*“No complaints”*
**Advertised Vs Actual Product**3%
*“As described”*
**Blend/Ratio**3%
*“perfect blend”*
**Nutritional Content**2%
*“Absolutely delicious dairy free alternative to Baileys”*
### **What buyers complain about **
**Taste-Overall**28%
*“Doesnt taste ideally chocolatey”*
**Value For Money**17%
*“Expensive, can get cheaper in local shops”*
**Flavor**17%
*“Disappointing taste, wasnt very pistachio flavour at all”*
**Alcohol Content**8%
*“harsh alcohol flavour”*
**Sweetness**5%
*“Bit too sweet for me”*
**Product Condition**5%
*“Obvs great and already used”*
**Size-Overall**3%
*“Larger than expected”*
**Smell**3%
*“Dont bother - smells of pistachio”*
## **Common questions**
- **Is vegan baileys profitable to sell on Amazon United Kingdom?**
- The niche generates £66K/yr across 13 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -39.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the vegan baileys niche?**
- 11 brands and 34 sellers compete. The top 5 products take 76% of clicks and top 5 brands hold 85% of demand.
- **What do buyers complain about in vegan baileys?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Flavor. The return rate is 0.4%.
- **When does demand for vegan baileys peak?**
- Demand peaks in Nov–Dec; the busiest month runs 41.8× the quietest.
- **What does it cost to enter the vegan baileys niche?**
- Listings span £9.84–£20.91; the average listing price is £14.86 (sweet spot $15–$100). The average incumbent carries 1,512 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)