---
title: "Vanilla Yoghurt — £42K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/vanilla-yoghurt"
last_updated: "2026-07-31T16:02:33.529Z"
locale: en
meta:
description: "Niche score 41/100 · £42K/yr market · 94K searches/yr · £2.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 41/100 · £42K/yr market · 94K searches/yr · £2.06 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Vanilla Yoghurt — £42K/yr Amazon UK Niche (2026) - Flapen"
---
# **vanilla yoghurt**
**Skip it**
Prices mostly outside the sweet spot ($1.57–$3.14) — this niche doesn't clear our bar today.
Market size 11Growth 52Conversion 100Competition 24Returns 100Price range 0Avg price 6Brand share 8Review moat 90Quality gap 21
**Conversion**
**Incredible****21.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****209.92**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+23.2%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****71%**
top-5 click share — a locked-up shelf
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Market size**
**Bad****£42K**
£42K/yr · 94K searches
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.06**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.57–£3.14**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, vanilla yoghurt is a £42K/yr Amazon United Kingdom market (94K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Jun. Verdict: Skip it — 41/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **vanilla yoghurt market data**
- **Units sold / yr**
- **30K–40K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£62K–£82K**
- units × avg price
- **Conversion rate**
- **21.8%**
- **Avg BSR**
- **#46**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **65 months**
- **Avg seller age**
- **207 days**
## **Competition & brand share**
The top 5 products capture 71% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **—flat
**Sellers**
**27**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**71%**
Top 20: 100%
**Open market**
**1%**
- Arla Skyr56% - Danone18% - Arla14% - ísey Skyr6% - Isey3% - Yoplait2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 76 weeks — +23.2% search growth over the last 90 days.
3K2KSpike '25Black Friday '25Spike '26 seasonMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/vanilla-yoghurt/trend)
## **Top vanilla yoghurt search terms**
- **skyr**63K/yr+7.0%22.2% conv. - **skyr yoghurt**24K/yr+124.3%15.3% conv. - **skyr yogurt**5K/yr-21.5%7.5% conv. - **skyr 1kg**2K/yr-29.2%1.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/vanilla-yoghurt/search-terms)
## **Top vanilla yoghurt products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£4K20%£8K30%£13K40%£17K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Arla Skyr Natural Icelandic Style Yogurt 450g**Arla Skyr**£1.78**4.6★751 rev](https://www.amazon.co.uk/dp/B014QU1184) [2**Arla Skyr Natural Yoghurt 1kg**Arla Skyr**£2.62**4.7★280 rev](https://www.amazon.co.uk/dp/B072J9B77B) [3**Danone Skyr High Protein 0% Fat Natural Yoghurt 800g**Danone**£3.14**4.6★63 rev](https://www.amazon.co.uk/dp/B0F6QT44YY) [4**Arla Skyr Vanilla Icelandic Style Yogurt 450g**Arla Skyr**£1.89**4.5★401 rev](https://www.amazon.co.uk/dp/B07DW4N49J) [5**Arla Skyr Creamy Icelandic Style Yogurt 450 g**Arla**£1.67**4.7★206 rev](https://www.amazon.co.uk/dp/B08WKKFC7L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yoplait Skyr High Protein Natural Yoghurt 0% Fat 850g**Yoplait**£2.62**1 rev12mo ago](https://www.amazon.co.uk/dp/B0FM4F9R86) [**Isey Skyr with Baked Apple 450g**ísey Skyr**£2.13**45 rev1y ago](https://www.amazon.co.uk/dp/B0F99NWLSJ) [**Isey Skyr Strawberry Flavour 450g**Isey**£2.13**9 rev1y ago](https://www.amazon.co.uk/dp/B0FCFXHWCN) [**Danone Skyr High Protein 0% Fat Natural Yoghurt 450g**Danone**£1.68**21 rev1y ago](https://www.amazon.co.uk/dp/B0F9B5YZKN) [**Danone Skyr High Protein 0% Fat Natural Yoghurt 800g**Danone**£3.14**63 rev1y ago](https://www.amazon.co.uk/dp/B0F6QT44YY)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Arla Skyr Coconut Icelandic Style Yoghurt 450g**Arla**£1.63**4.7★**▲ 47%**](https://www.amazon.co.uk/dp/B0C6XSNM3P) [**Yoplait Skyr High Protein Natural Yoghurt 0% Fat 850g**Yoplait**£2.62**5.0★**▲ 25%**](https://www.amazon.co.uk/dp/B0FM4F9R86) [**Arla Skyr Natural Icelandic Style Yogurt 450g**Arla Skyr**£1.78**4.6★**▲ 14%**](https://www.amazon.co.uk/dp/B014QU1184) [**Arla Skyr Creamy Icelandic Style Yogurt 450 g**Arla**£1.67**4.7★**— 9%**](https://www.amazon.co.uk/dp/B08WKKFC7L) [**Arla Skyr Strawberry Icelandic Style Yogurt 450 g**Arla Skyr**£1.81**4.6★**— 5%**](https://www.amazon.co.uk/dp/B014QU15Z8)
**~~View all trending →~~**
## **What buyers say about vanilla yoghurt**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Nutritional Content**20%
*“I would recommend this for anyone like myself who is on a low carb diet”*
**Taste-Overall**16%
*“Lovely and think taste rally nice”*
**Natural Ingredients**10%
*“Skry natural”*
**Quality-Overall**10%
*“Excellent product”*
**Flavor**9%
*“Pleasant flavour and thickness”*
**Texture/Consistency-Overall**7%
*“The consistency is good straight from the tub”*
**Value For Money**5%
*“the price point was amazing”*
**Thickness**5%
*“Lovely thick and creamy yoghurt”*
**Soft Feel**3%
*“Creamy and healthy”*
**Health Benefits-Overall**2%
*“healthy breakfast”*
### **What buyers complain about **
**Artificial Sweeteners**20%
*“Horrible taste because of sweeteners”*
**Taste-Overall**20%
*“Didnt like the taste”*
**Thickness**10%
*“I dont like the yoghurt to be too thick”*
**Value For Money**10%
*“Not the cheapest”*
**Storage Temperature**5%
*“unfortunately the icebags had melted”*
**Ease Of Use**5%
*“making it very difficult to handle”*
**Moist/Dry**5%
*“the cardboard was soaked”*
## **Common questions**
- **Is vanilla yoghurt profitable to sell on Amazon United Kingdom?**
- The niche generates £42K/yr across 12 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is +23.2%. Flapen's verdict: Skip it (41/100).
- **How competitive is the vanilla yoghurt niche?**
- 7 brands and 27 sellers compete. The top 5 products take 71% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in vanilla yoghurt?**
- Top complaints mined from reviews: Artificial Sweeteners, Taste-Overall, Thickness. The return rate is 0.0%.
- **When does demand for vanilla yoghurt peak?**
- Demand peaks in Jun; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the vanilla yoghurt niche?**
- Listings span £1.57–£3.14; the average listing price is £2.06 (sweet spot $15–$100). The average incumbent carries 210 reviews — the moat a new listing must climb.
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