---
title: "Unscented Laundry Detergent — £136K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/unscented-laundry-detergent"
last_updated: "2026-07-31T16:14:29.239Z"
locale: en
meta:
description: "Niche score 37/100 · £136K/yr market · 159K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 37/100 · £136K/yr market · 159K searches/yr · £7.63 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unscented Laundry Detergent — £136K/yr Amazon UK Niche (2026) - Flapen"
---
# **unscented laundry detergent**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 30Growth 21Conversion 92Competition 13Returns 99Price range 29Avg price 21Brand share 0Review moat 70Quality gap 23
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.2%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Good****693.6**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£136K**
£136K/yr · 159K searches
**Price range**
**Okay****£2.16–£20.33**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-7.4%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£7.63**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****84%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, unscented laundry detergent is a £136K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 37/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unscented laundry detergent market data**
- **Units sold / yr**
- **20K–25K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£153K–£191K**
- units × avg price
- **Conversion rate**
- **11.2%**
- **Avg BSR**
- **#143**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **168 days**
## **Competition & brand share**
The top 5 products capture 84% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**2 **—flat
**Sellers**
**73**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**84%**
Top 20: 100%
**Open market**
**0%**
- Ecover81% - Surcare19%
## **Demand**
Weekly Amazon search volume, last 25 weeks — -7.4% search growth over the last 90 days.
4K3KFeb '26Mar '26Mar '26Apr '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/unscented-laundry-detergent/trend)
## **Top unscented laundry detergent search terms**
- **ecover zero**42K/yr-6.8%12.6% conv. - **surcare**19K/yr+8.4%4.2% conv. - **ecover zero laundry liquid**24K/yr-19.8%19.2% conv. - **surcare laundry liquid**14K/yr-15.3%3.4% conv. - **unscented laundry detergent**13K/yr-1.1%4.1% conv. - **surcare sensitive non bio laundry liquid**6K/yr+59.9%4.2% conv. - **fragrance free laundry detergent**11K/yr-12.3%5.8% conv. - **hypoallergenic laundry detergent**10K/yr-19.7%3.4% conv. - **surecare sensitive laundry liquid**4K/yr+10.6%3.7% conv. - **ecover laundry liquid zero**5K/yr-14.4%15.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/unscented-laundry-detergent/search-terms)
## **Top unscented laundry detergent products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£20K30%£41K45%£61K60%£81K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 10 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Ecover Zero Non-Bio Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 40 Washes 1 x 1.43L**Ecover**£5.50**4.7★1,269 rev](https://www.amazon.co.uk/dp/B0CP2V569Y) [2**Ecover Zero Non-Bio Laundry Detergent Refill For Sensitive Skin Baby Laundry Washing Liquid 142 Washes 5L**Ecover**£20.33**4.7★1,599 rev](https://www.amazon.co.uk/dp/B07Y8PQ8WV) [3**Surcare - Sensitive Non Bio Washing Powder**Surcare**£14.26**4.4★175 rev](https://www.amazon.co.uk/dp/B07HRWT1KG) [4**Ecover Zero Wool & Silky Laundry Detergent Laundry Washing Liquid For Sensitive Skin Baby Laundry 1 x 22 Washes 1 x 1L**Ecover**£3.67**4.6★2,760 rev](https://www.amazon.co.uk/dp/B07MH4QFJN) [5**Ecover Zero Non-Bio Laundry Detergent for Sensitive Skin Baby Laundry Washing Liquid 2x Pack of 40 Washes 2 x 1.43L**Ecover**£12.29**4.7★465 rev](https://www.amazon.co.uk/dp/B0CRDXRQ9L)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ecover Zero Non-Bio Laundry Detergent Powder For Sensitive Skin Laundry Washing Detergent for Baby Laundry 1 x 19 Washes 1 x 0.95kg**Ecover**£5.51**52 rev5mo ago](https://www.amazon.co.uk/dp/B0GNSH37K9) [**Ecover Zero Fabric Softener for Sensitive Skin Baby Fabric Conditioner Dermatologically Tested 57 Washes 1x 1.43L**Ecover**£4.78**63 rev6mo ago](https://www.amazon.co.uk/dp/B0GHPJZR96) [**Ecover Zero Dishwasher Tablets Dishwasher Salt & Rinse Aid Cleaning Biodegradable Formula Zero Fragrance Pack of 1 24 Tablets**Ecover**£5.39**366 rev1y ago](https://www.amazon.co.uk/dp/B0DMT3PYD8) [**Surcare Sensitive Fabric Conditioner 1l**Surcare**£2.16**20 rev1y ago](https://www.amazon.co.uk/dp/B0DJWK4ZFL) [**Ecover Zero Non-Bio Laundry Detergent for Sensitive Skin Baby Laundry Washing Liquid 2x Pack of 40 Washes 2 x 1.43L**Ecover**£12.29**465 rev2y ago](https://www.amazon.co.uk/dp/B0CRDXRQ9L)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Ecover Zero Non-Bio Laundry Detergent Powder For Sensitive Skin Laundry Washing Detergent for Baby Laundry 1 x 19 Washes 1 x 0.95kg**Ecover**£5.51**4.6★**▲ 199%**](https://www.amazon.co.uk/dp/B0GNSH37K9) [**Ecover Zero Fabric Softener for Sensitive Skin Baby Fabric Conditioner Dermatologically Tested 57 Washes 1x 1.43L**Ecover**£4.78**4.8★**▲ 137%**](https://www.amazon.co.uk/dp/B0GHPJZR96) [**Surcare Sensitive Fabric Conditioner 1l**Surcare**£2.16**4.8★**▲ 31%**](https://www.amazon.co.uk/dp/B0DJWK4ZFL) [**Surcare Sensitive Washing Up Liquid 450 ml**Surcare**£2.36**4.5★**▲ 21%**](https://www.amazon.co.uk/dp/B004XZKHJW) [**Surcare - Sensitive Non Bio Washing Powder**Surcare**£14.26**4.4★**▲ 14%**](https://www.amazon.co.uk/dp/B07HRWT1KG)
**~~View all trending →~~**
## **What buyers say about unscented laundry detergent**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**15%
*“Lovely smell”*
**Quality-Overall**9%
*“Good quality and environmentally friendly”*
**Eco Friendliness**7%
*“Environmentally friendly”*
**Ease Of Cleaning**7%
*“It cleans excellent”*
**Washability**6%
*“decent wash”*
**Cleansing**6%
*“cleans the best so far”*
**Value For Money**6%
*“Good value for money”*
**Allergies**6%
*“Great for allergies”*
**Soft Feel**5%
*“Gentle on the skin”*
**Sensitivity-Overall**5%
*“Great for sensitive skin”*
### **What buyers complain about **
**Smell**15%
*“Bad smell”*
**Ease Of Cleaning**9%
*“Cleaning isnt great”*
**Allergies**9%
*“Caused irritation”*
**Washability**3%
*“not my washing machine”*
**Residue**2%
*“often theres still food residue”*
**Value For Money**2%
*“Yes it is pricey”*
**Sensitivity-Overall**2%
*“because of my very sensitive skin”*
**Vegan/Organic**1%
*“Not eco-friendly or non-tocic as contains synthetic fragrances whose ingredients are undisclosed”*
**Color**1%
*“Discolours whites”*
**Moist/Dry**1%
*“Dried out”*
### **Top return reasons **
**Smell**22%
**Leak-Proof**21%
**Value For Money**9%
**Advertised Vs Actual Product**6%
**Ingredients-Overall**4%
**Ease Of Use**4%
**Ease Of Cleaning**4%
**Vegan/Organic**3%
**Functionality-Overall**3%
**Quality-Overall**2%
## **Common questions**
- **Is unscented laundry detergent profitable to sell on Amazon United Kingdom?**
- The niche generates £136K/yr across 10 tracked products. 2 of 2 products launched in the last 360 days are still selling. 90-day search growth is -7.4%. Flapen's verdict: Skip it (37/100).
- **How competitive is the unscented laundry detergent niche?**
- 2 brands and 73 sellers compete. The top 5 products take 84% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in unscented laundry detergent?**
- Top complaints mined from reviews: Smell, Ease Of Cleaning, Allergies. The return rate is 0.1%.
- **What does it cost to enter the unscented laundry detergent niche?**
- Listings span £2.16–£20.33; the average listing price is £7.63 (sweet spot $15–$100). The average incumbent carries 694 reviews — the moat a new listing must climb.
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