---
title: "Trend — unsalted butter - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/unsalted-butter/trend"
last_updated: "2026-07-31T21:06:39.227Z"
locale: en
meta:
  description: "Niche score 35/100 · £56K/yr market · 91K searches/yr · £2.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 35/100 · £56K/yr market · 91K searches/yr · £2.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Trend — unsalted butter - Flapen"
---

# **unsalted butter**

**Skip it**

Prices mostly outside the sweet spot ($1.89–$3.56) — this niche doesn't clear our bar today.

Market size 14Growth 19Conversion 100Competition 11Returns 100Price range 0Avg price 7Brand share 28Review moat 72Quality gap 20

**Conversion**

**Incredible****25.3%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Good****631.78**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Bad****4.7★**

avg incumbent rating — lower means beatable quality

**Growth**

**Bad****-12.9%**

90-day search growth — must beat 0% to launch

**Market size**

**Bad****£56K**

£56K/yr · 91K searches

**Competition**

**Bad****86%**

top-5 click share — a locked-up shelf

**Avg price**

**Bad****£2.41**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£1.89–£3.56**

cheapest to priciest tracked listing — scored on the share inside $15–$100