---
title: "Unsalted Butter — £56K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/unsalted-butter"
last_updated: "2026-07-31T12:42:00.291Z"
locale: en
meta:
description: "Niche score 35/100 · £56K/yr market · 91K searches/yr · £2.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 35/100 · £56K/yr market · 91K searches/yr · £2.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Unsalted Butter — £56K/yr Amazon UK Niche (2026) - Flapen"
---
# **unsalted butter**
**Skip it**
Prices mostly outside the sweet spot ($1.89–$3.56) — this niche doesn't clear our bar today.
Market size 14Growth 19Conversion 100Competition 11Returns 100Price range 0Avg price 7Brand share 28Review moat 72Quality gap 20
**Conversion**
**Incredible****25.3%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Good****631.78**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-12.9%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£56K**
£56K/yr · 91K searches
**Competition**
**Bad****86%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£2.41**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.89–£3.56**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, unsalted butter is a £56K/yr Amazon United Kingdom market (91K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Oct–Dec. Verdict: Skip it — 35/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **unsalted butter market data**
- **Units sold / yr**
- **30K–40K**
- avg 4,000–5,000/product
- **Revenue / yr**
- **£72K–£96K**
- units × avg price
- **Conversion rate**
- **25.3%**
- **Avg BSR**
- **#63**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **0%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **73 months**
- **Avg seller age**
- **161 days**
## **Competition & brand share**
The top 5 products capture 86% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▲rising
**Sellers**
**23**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**86%**
Top 20: 100%
**Open market**
**6%**
- Morrisons34% - Silk Road16% - by Amazon15% - Country Life14% - Lurpak10% - Kerrygold6% - Open — no brand owns it (2 brands, 6%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -12.9% search growth over the last 90 days.
3K2KSpike '24Holiday '24Spike '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Oct, Dec · busiest ÷ quietest = 2.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/unsalted-butter/trend)
## **Top unsalted butter products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£6K20%£11K30%£17K40%£22K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 9 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Unsalted British Butter 250g**Morrisons**£2.12**4.6★2,531 rev](https://www.amazon.co.uk/dp/B01F02DGGW) [2**Anchor Unsalted Block Butter 200g**Silk Road**£1.89**4.6★369 rev](https://www.amazon.co.uk/dp/B0BYT7J3YD) [3**by Amazon British Unsalted Butter 250g**by Amazon**£1.99**4.6★902 rev](https://www.amazon.co.uk/dp/B085Y38FCP) [4**Country Life Unsalted Block Butter 200g**Country Life**£2.16**4.7★669 rev](https://www.amazon.co.uk/dp/B0F18HWC33) [5**Lurpak Unsalted Butter 200g**Lurpak**£2.15**4.8★434 rev](https://www.amazon.co.uk/dp/B0BWYXP7DH)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Kerrygold Unsalted Butter 200g**Kerrygold**£2.33**35 rev11mo ago](https://www.amazon.co.uk/dp/B0FM4FZFV5) [**Country Life Unsalted Block Butter 200g**Country Life**£2.16**669 rev1y ago](https://www.amazon.co.uk/dp/B0F18HWC33) [**Yeo Valley Organic Unsalted Butter 200g**Yeo Valley**£2.30**202 rev3y ago](https://www.amazon.co.uk/dp/B0CBVYZF77) [**Anchor Unsalted Block Butter 200g**Silk Road**£1.89**369 rev3y ago](https://www.amazon.co.uk/dp/B0BYT7J3YD) [**Lurpak Unsalted Butter 200g**Lurpak**£2.15**434 rev3y ago](https://www.amazon.co.uk/dp/B0BWYXP7DH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Country Life Unsalted Block Butter 200g**Country Life**£2.16**4.7★**▲ 182%**](https://www.amazon.co.uk/dp/B0F18HWC33) [**Kerrygold Unsalted Butter 200g**Kerrygold**£2.33**4.7★**▲ 67%**](https://www.amazon.co.uk/dp/B0FM4FZFV5) [**Lurpak Unsalted Spreadable Blend of Butter and Rapeseed Oil 400g**Lurpak**£3.56**4.6★**▲ 28%**](https://www.amazon.co.uk/dp/B0BWYZRN53) [**by Amazon British Unsalted Butter 250g**by Amazon**£1.99**4.6★**▲ 12%**](https://www.amazon.co.uk/dp/B085Y38FCP) [**Yeo Valley Organic Unsalted Butter 200g**Yeo Valley**£2.30**4.8★**— 2%**](https://www.amazon.co.uk/dp/B0CBVYZF77)
**~~View all trending →~~**
## **What buyers say about unsalted butter**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**22%
*“Lurpak butter is quite nice”*
**Value For Money**18%
*“competitive price good for baking”*
**Quality-Overall**18%
*“Really good quality butter”*
**Baking**17%
*“Great for baking”*
**Oily/Greasy**5%
*“Buttery”*
**Salt Content**5%
*“no salt”*
**Vegan/Organic**5%
*“Lovely, pure organic butter”*
**Flavor**4%
*“Worth it for the flavour and consistency”*
**Cooking Instructions**1%
*“works perfectly for baking too”*
**Soft Feel**1%
*“The texture is especially good—smooth, soft, and easy to spread even straight from the fridge”*
### **What buyers complain about **
**Quality-Overall**50%
*“no better”*
**Taste-Overall**25%
*“no much taste to it especially as organic products”*
## **Common questions**
- **Is unsalted butter profitable to sell on Amazon United Kingdom?**
- The niche generates £56K/yr across 9 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -12.9%. Flapen's verdict: Skip it (35/100).
- **How competitive is the unsalted butter niche?**
- 8 brands and 23 sellers compete. The top 5 products take 86% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in unsalted butter?**
- Top complaints mined from reviews: Quality-Overall, Taste-Overall. The return rate is 0.0%.
- **When does demand for unsalted butter peak?**
- Demand peaks in Oct–Dec; the busiest month runs 2.0× the quietest.
- **What does it cost to enter the unsalted butter niche?**
- Listings span £1.89–£3.56; the average listing price is £2.41 (sweet spot $15–$100). The average incumbent carries 632 reviews — the moat a new listing must climb.
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