---
title: "Trend — union jack napkins - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/union-jack-napkins/trend"
last_updated: "2026-07-31T21:56:28.651Z"
locale: en
meta:
  description: "Niche score 54/100 · £3K/yr market · 4K searches/yr. Prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 54/100 · £3K/yr market · 4K searches/yr. Prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — union jack napkins - Flapen"
---

# **union jack napkins**

**Worth a look**

Shows demand growing +288.1% this quarter, but prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list.

Market size 1Growth 100Conversion 96Competition 34Returns 99Price range 0Avg price 13Brand share 59Review moat 82Quality gap 38

**Growth**

**Incredible****+288.1%**

90-day search growth — must beat 0% to launch

**Returns**

**Incredible****0.2%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****13.9%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Great****369.29**

avg incumbent reviews — the moat a new listing must climb

**Brand share**

**Good****70%**

top-5 brand share — brands hold most of the demand

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****65%**

top-5 click share — leaders hold, buyers still browse

**Avg price**

**Bad****£4.67**

avg listing price — sweet spot $15–$100

**Market size**

**Bad****£3K**

£3K/yr · 4K searches

**Price range**

**Bad****£0.80–£11.34**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")