---
title: "Union Jack Napkins — £3K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/union-jack-napkins"
last_updated: "2026-07-31T14:13:46.131Z"
locale: en
meta:
description: "Niche score 54/100 · £3K/yr market · 4K searches/yr. Prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £3K/yr market · 4K searches/yr. Prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Union Jack Napkins — £3K/yr Amazon UK Niche (2026) - Flapen"
---
# **union jack napkins**
**Worth a look**
Shows demand growing +288.1% this quarter, but prices mostly outside the sweet spot ($0.80–$11.34) keeps it on the watch list.
Market size 1Growth 100Conversion 96Competition 34Returns 99Price range 0Avg price 13Brand share 59Review moat 82Quality gap 38
**Growth**
**Incredible****+288.1%**
90-day search growth — must beat 0% to launch
**Returns**
**Incredible****0.2%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****13.9%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****369.29**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****70%**
top-5 brand share — brands hold most of the demand
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Bad****£4.67**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£3K**
£3K/yr · 4K searches
**Price range**
**Bad****£0.80–£11.34**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Trending**](https://flapen.com/research/niches?market=uk&signal=trending "Search growth > 100% (90d)")
According to Flapen's Amazon United Kingdom niche tracking, union jack napkins is a £3K/yr Amazon United Kingdom market (4K searches/yr). The top 5 brands hold 70% of demand. Demand peaks in Apr–May. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **union jack napkins market data**
- **Units sold / yr**
- **1K–1K**
- avg 0–100/product
- **Revenue / yr**
- **£5K–£6K**
- units × avg price
- **Conversion rate**
- **13.9%**
- **Avg BSR**
- **#687**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **71%**
- **Out of stock**
- **13.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **180 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**70%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**24%**
- SHATCHI34% - Baker Ross10% - COSORO9% - amscan9% - Juvale8% - YAAVAAW7%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +288.1% search growth over the last 90 days.
5K3KSpike '24Spike '25Prime Day '25Spike '26Prime Day '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May · busiest ÷ quietest = 55.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/union-jack-napkins/trend)
## **Top union jack napkins products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£27820%£55630%£83540%£1K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**60pcs Union Jack Party Napkins Serviettes - VE Day 80th Anniversary Decorations - UK Flag Disposables -Tableware Party Supplies - Great Britain Street Events 33x33cm**SHATCHI**£4.77**4.7★634 rev](https://www.amazon.co.uk/dp/B07CZ35FRS) [2**Baker Ross PJ143 Union Jack Paper Napkins for VJ Day 80th Anniversary Pack of 40 British Flag Themed Tableware 33cm x 33cm**Baker Ross**£3.71**4.4★109 rev](https://www.amazon.co.uk/dp/B09TPTQH65) [3**20Pcs Union Jack Napkins Serviettes VJ Day 80th Anniversary Decorations Napkins British Tissue United Kingdom Napkin Great Britain UK Flag Paper Napkin for Union Jack Royal Party Supplies**COSORO**£3.97**4.4★202 rev](https://www.amazon.co.uk/dp/B0D5M1Z8K3) [4**Amscan 9913037 Union Jack Paper Napkins Pack of 16 Great Britain Tableware Red White and Blue Royal Family Coronation Olympics National Theme 33cm x 33cm**amscan**£0.80**4.4★2,272 rev](https://www.amazon.co.uk/dp/B098TJ7R3K) [5**100 Pack Union Jack Party Napkins Serviettes Red White and Blue Napkins for Royal Theme Tableware Party Supplies British GB UK Sporting Event 33cm x 33cm**Juvale**£8.04**4.6★569 rev](https://www.amazon.co.uk/dp/B0793LBXDJ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Chtaoxin 20 Pcs Union Jack Napkins Party Disposable Napkin National Day Style Red White and Blue Picnic Decorations Celebration Supplies for British Street Party Barbecue Celebrations.**Chtaoxin**£2.73**2 rev1y ago](https://www.amazon.co.uk/dp/B0FDL4H9CV) [**Pack of 50 Union Jack Flag Paper Napkins British Disposable Cocktail Napkins for UK Royal-Themed Celebration British Sports Events Kings Coronation Decoration Afternoon Tea Party Supplies**Jremreo**£5.86**15 rev1y ago](https://www.amazon.co.uk/dp/B0F47Z5C74) [**69Pcs Union Jack Party Tableware Set 2026 World Cup Table Decorations UK Flag Paper Plates Napkins Cups and Table Cloth Great Britain Dinnerware for Union Jack Royal Party**ZSYIULIA**£9.58**7 rev1y ago](https://www.amazon.co.uk/dp/B0DZSCVTP2) [**20Pcs Union Jack Napkins Serviettes 2-Ply 33x33cm British Paper Napkins UK Flag Napkin for Union Jack Royal Theme Party Table Decoration Supplies**yayafunfun**£3.89**41 rev2y ago](https://www.amazon.co.uk/dp/B0D6GVGSTY) [**20Pcs Union Jack Napkins Serviettes VJ Day 80th Anniversary Decorations Napkins British Tissue United Kingdom Napkin Great Britain UK Flag Paper Napkin for Union Jack Royal Party Supplies**COSORO**£3.97**202 rev2y ago](https://www.amazon.co.uk/dp/B0D5M1Z8K3)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**69Pcs Union Jack Party Tableware Set 2026 World Cup Table Decorations UK Flag Paper Plates Napkins Cups and Table Cloth Great Britain Dinnerware for Union Jack Royal Party**ZSYIULIA**£9.58**4.8★**▲ 90%**](https://www.amazon.co.uk/dp/B0DZSCVTP2) [**ZOPPER 12 x Union Jack Paper 2ply Napkins UK Flag Tableware Party Supplies for Celebrate The King Charles Coronation Decorations**ZOPPER**£2.49**4.6★**▲ 85%**](https://www.amazon.co.uk/dp/B0BWFJKQTC) [**Chtaoxin 20 Pcs Union Jack Napkins Party Disposable Napkin National Day Style Red White and Blue Picnic Decorations Celebration Supplies for British Street Party Barbecue Celebrations.**Chtaoxin**£2.73**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B0FDL4H9CV) [**Eurowrap Union Jack Party Tableware Set 25 Piece British Flag Plates Cups Napkins & Tablecover for VE Day Royal Celebrations Olympics Eurovision & Patriotic Events**Eurowrap**£6.95**4.5★**▲ 79%**](https://www.amazon.co.uk/dp/B09VHCVBMK) [**CEILIWEN British Union Jack Paper Party Set for 30 Guests**CEILIWEN**£11.34**4.8★**▲ 55%**](https://www.amazon.co.uk/dp/B0FCMGJ57Q)
**~~View all trending →~~**
## **What buyers say about union jack napkins**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**50%
*“Decent quality at a good price”*
**Value For Money**14%
*“Good value”*
**Advertised Vs Actual Product**14%
*“Exactly what I wanted”*
**Ease Of Use**14%
*“Easy to use”*
### **What buyers complain about **
**Value For Money**50%
*“expensive”*
**Size-Overall**33%
*“Cups are small”*
### **Top return reasons **
**Strength**100%
## **Common questions**
- **Is union jack napkins profitable to sell on Amazon United Kingdom?**
- The niche generates £3K/yr across 17 tracked products. 90-day search growth is +288.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the union jack napkins niche?**
- 14 brands and 36 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 70% of demand.
- **What do buyers complain about in union jack napkins?**
- Top complaints mined from reviews: Value For Money, Size-Overall. The return rate is 0.2%.
- **When does demand for union jack napkins peak?**
- Demand peaks in Apr–May; the busiest month runs 55.8× the quietest.
- **What does it cost to enter the union jack napkins niche?**
- Listings span £0.80–£11.34; the average listing price is £4.67 (sweet spot $15–$100). The average incumbent carries 369 reviews — the moat a new listing must climb.
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