---
title: "Udon Noodles — £77K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/udon-noodles"
last_updated: "2026-07-31T12:42:07.772Z"
locale: en
meta:
description: "Niche score 52/100 · £77K/yr market · 83K searches/yr · £8.32 avg price. Soft demand (-20.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 52/100 · £77K/yr market · 83K searches/yr · £8.32 avg price. Soft demand (-20.2% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Udon Noodles — £77K/yr Amazon UK Niche (2026) - Flapen"
---
# **udon noodles**
**Worth a look**
Shows low returns (0.0%), but soft demand (-20.2% this quarter) keeps it on the watch list.
Market size 19Growth 15Conversion 91Competition 56Returns 100Price range 39Avg price 23Brand share 73Review moat 87Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****267.21**
avg incumbent reviews — the moat a new listing must climb
**Brand share**
**Good****61%**
top-5 brand share — brands hold most of the demand
**Competition**
**Good****51%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£0.70–£24.32**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Bad****£8.32**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£77K**
£77K/yr · 83K searches
**Growth**
**Bad****-20.2%**
90-day search growth — must beat 0% to launch
**Signals**[** No Dominant Brand**](https://flapen.com/research/niches?market=uk&signal=no_dominant_brand "Top brand's click share < 20%") [** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, udon noodles is a £77K/yr Amazon United Kingdom market (83K searches/yr). The top 5 brands hold 61% of demand. Demand peaks in Jan–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **udon noodles market data**
- **Units sold / yr**
- **15K–20K**
- avg 250–500/product
- **Revenue / yr**
- **£125K–£166K**
- units × avg price
- **Conversion rate**
- **11.1%**
- **Avg BSR**
- **#47**
- **Page quality**
- **0%**
- **Prime**
- **93%**
- **Sponsored**
- **54%**
- **Out of stock**
- **4.6%**
- **Avg brand age**
- **57 months**
- **Avg seller age**
- **179 days**
## **Competition & brand share**
The top 5 products take 51% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**16 **—flat
**Sellers**
**50**
**Top-5 brand share**
**61%**
Top 20: 100%
**Top-5 click share**
**51%**
Top 20: 93%
**Open market**
**30%**
- Sun Hee16% - Seven Moons14% - Amoy11% - Morrisons11% - Yutaka10% - Samlip9%
## **Demand & seasonality**
Weekly Amazon search volume, last 77 weeks — -20.2% search growth over the last 90 days.
2K2KSpike '25Spike '26 seasonFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jan, Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/udon-noodles/trend)
## **Top udon noodles search terms**
- **udon noodles**48K/yr-27.0%11.6% conv. - **udon**28K/yr-3.9%10.6% conv. - **thick noodles**3K/yr-26.0%3.4% conv. - **udon noodles multipack**3K/yr-35.8%7.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/udon-noodles/search-terms)
## **Top udon noodles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£3K8%£6K12%£9K16%£12K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Tiger Tiger Udon Noodles 400g**Seven Moons**£1.43**4.4★257 rev](https://www.amazon.co.uk/dp/B01LWLI3VB) [2**Amoy Straight To Wok Udon Thick Noodles 2 x 150 g**Amoy**£1.52**4.4★500 rev](https://www.amazon.co.uk/dp/B015O5DSJ0) [3**MORRISONS STRAIGHT TO WOK UDON NOODLES 2 X 150G**Morrisons**£1.09**4.4★278 rev](https://www.amazon.co.uk/dp/B07XRYCVML) [4**Samlip Udon Noodle 200g (Pack of 30)**Samlip**£19.51**4.6★170 rev](https://www.amazon.co.uk/dp/B07NQXPSW5) [5**Hime Joshu Udon Noodles 800 g**Hime**£5.81**4.7★3,376 rev](https://www.amazon.co.uk/dp/B007W0D0HQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Yutaka Udon Noodles 250g (Pack of 10) | Japanese Style Wheat Udon Noodles 250g x10 | Thick Chewy Texture for Soup Stir-Fry & Cold Salads | Vegan**Yutaka**£9.54**64 rev9mo ago](https://www.amazon.co.uk/dp/B0FXMX7P6P) [**Nashi Shirataki Konjac Udon Noodles 190g (Pack of 8) | Odour-Free Low Calorie Konjac Noodles | Vegan Keto & Gluten Free Udon | High Fibre Low Carb Noodle | Ready to Eat Shirataki Konjac Pasta**KETO SKINNY**£11.74**38 rev1y ago](https://www.amazon.co.uk/dp/B0DPCMCGBV) [**Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan**Emma Basic**£1.45**21 rev1y ago](https://www.amazon.co.uk/dp/B0DMXMRDYZ) [**Sun Hee Udon 30 x 200g**Sun Hee**£18.28**30 rev1y ago](https://www.amazon.co.uk/dp/B0DL697J2J) [**Sun Hee Sesame Teriyaki Udon Bowl 6X240g**Sun Hee**£12.38**41 rev1y ago](https://www.amazon.co.uk/dp/B0DL6DVPHW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**itsu Udon Noodles 250g | Restaurant Quality | Vegan | Ideal for Soups & Stir-Fries | Pack of 10**Itsu**£11.84**3.6★**▲ 148%**](https://www.amazon.co.uk/dp/B0D9NZL3F7) [**Sun Hee Udon Noodles 200g**Sun Hee**£0.70**3.8★**▲ 122%**](https://www.amazon.co.uk/dp/B0DG5PN71H) [**Yutaka Udon Noodles 250g (Pack of 10) | Japanese Style Wheat Udon Noodles 250g x10 | Thick Chewy Texture for Soup Stir-Fry & Cold Salads | Vegan**Yutaka**£9.54**4.4★**▲ 109%**](https://www.amazon.co.uk/dp/B0FXMX7P6P) [**Yutaka Udon Noodles 250g (Pack of 5) | Authentic Japanese Wheat Noodles | Thick Chewy & Versatile | Ideal for Soups Stir-Fries & Hot Pots | Suitable for Vegans & Vegetarians**Yutaka**£6.41**5.0★**▲ 51%**](https://www.amazon.co.uk/dp/B07VTHFWNW) [**Emma Basic - Udon Noodles 250g | source of protein | quick cooking time | Vegan**Emma Basic**£1.45**4.6★**▲ 51%**](https://www.amazon.co.uk/dp/B0DMXMRDYZ)
**~~View all trending →~~**
## **What buyers say about udon noodles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**26%
*“So yummy”*
**Quality-Overall**15%
*“quality is consistent”*
**Cooking Instructions**14%
*“Im happy with my purchase they cook very well”*
**Value For Money**8%
*“Value for money”*
**Texture/Consistency-Overall**6%
*“the udon has delightful natural chewy texture”*
**Size-Overall**4%
*“great size”*
**Ease Of Use**4%
*“Quick and easy”*
**Advertised Vs Actual Product**4%
*“It does the job”*
**Flavor**3%
*“have the authentic chinese take away flavour”*
**Spiciness**3%
*“quite hot spicey good snack, easy to prepare, good value”*
### **What buyers complain about **
**Taste-Overall**20%
*“making it neither pleasing to look at or to eat”*
**Quality-Overall**15%
*“Not good quality”*
**Durability**10%
*“Went mouldy in 3 months”*
**Advertised Vs Actual Product**10%
*“False advertisement”*
**Texture/Consistency-Overall**5%
*“The taste and texture werent that great”*
**Strength**5%
*“Easy to broken”*
**Value For Money**3%
*“Personally I dont think the hype is worth the price”*
**Moist/Dry**3%
*“Noodles were damp when I found them”*
**Sour**3%
*“a slightly sour taste Im not a huge fan of”*
**Ease Of Chewing/Swallowing**2%
*“the texture isn't quite as chewy”*
## **Common questions**
- **Is udon noodles profitable to sell on Amazon United Kingdom?**
- The niche generates £77K/yr across 28 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -20.2%. Flapen's verdict: Worth a look (52/100).
- **How competitive is the udon noodles niche?**
- 16 brands and 50 sellers compete. The top 5 products take 51% of clicks and top 5 brands hold 61% of demand.
- **What do buyers complain about in udon noodles?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Durability. The return rate is 0.0%.
- **When does demand for udon noodles peak?**
- Demand peaks in Jan–Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the udon noodles niche?**
- Listings span £0.70–£24.32; the average listing price is £8.32 (sweet spot $15–$100). The average incumbent carries 267 reviews — the moat a new listing must climb.
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