---
title: "Ube — £64K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ube"
last_updated: "2026-07-31T12:37:05.769Z"
locale: en
meta:
description: "Niche score 54/100 · £64K/yr market · 81K searches/yr · £13.54 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £64K/yr market · 81K searches/yr · £13.54 avg price. A small market ($64K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ube — £64K/yr Amazon UK Niche (2026) - Flapen"
---
# **ube**
**Worth a look**
Shows low returns (0.0%), but a small market ($64K/yr) keeps it on the watch list.
Market size 16Growth 24Conversion 65Competition 39Returns 100Price range 79Avg price 63Brand share 62Review moat 86Quality gap 84
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****289.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Price range**
**Great****£2.50–£65.67**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Conversion**
**Good****5.9%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£13.54**
avg listing price — sweet spot $15–$100
**Brand share**
**Good****68%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****61%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-2.4%**
90-day search growth — must beat 0% to launch
**Market size**
**Bad****£64K**
£64K/yr · 81K searches
According to Flapen's Amazon United Kingdom niche tracking, ube is a £64K/yr Amazon United Kingdom market (81K searches/yr). The top 5 brands hold 68% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ube market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£54K–£68K**
- units × avg price
- **Conversion rate**
- **5.9%**
- **Avg BSR**
- **#678**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **76%**
- **Out of stock**
- **2.6%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **169 days**
## **Competition & brand share**
The top 5 products take 61% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**15 **▲rising
**Sellers**
**68**
**Top-5 brand share**
**68%**
Top 20: 100%
**Top-5 click share**
**61%**
Top 20: 100%
**Open market**
**26%**
- McCormick27% - Detox Organica13% - Buenas12% - NutraZen10% - BOROVELA7% - Ancient Extracts6%
## **Top ube search terms**
- **ube**47K/yr-0.2%4.1% conv. - **ube extract**15K/yr-16.1%8.2% conv. - **ube flavouring**6K/yr-3.8%5.2% conv. - **ube jam**3K/yr+29.1%8.8% conv. - **ube halaya jam**3K/yr+29.6%5.8% conv. - **ube halaya**3K/yr-12.6%6.0% conv. - **purple yam**4K/yr-7.9%0.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/ube/search-terms)
## **Top ube products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£3K10%£6K15%£10K20%£13K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)3 products missing review or click data not plotted
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**McCormick Ube Flavour 20ml**McCormick**£6.46**4.4★1,386 rev](https://www.amazon.co.uk/dp/B005T8MD2G) [2**Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder**Detox Organica**£7.68**4.6★37 rev](https://www.amazon.co.uk/dp/B0FTZLK9G5) [3**Buenas Ube Sweet Purple Yam Spread 340g**Buenas**£5.86**4.3★157 rev](https://www.amazon.co.uk/dp/B01FOFC82S) [4**NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free**NutraZen**£9.72**3.8★48 rev](https://www.amazon.co.uk/dp/B0GWMZTTTV) [5**Extracts from McCormick 2 Count**McCormick**£11.72**4.3★1,817 rev](https://www.amazon.co.uk/dp/B00C1TW100)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Buenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz**Boxed Treatz**£8.46**0 rev1mo ago](https://www.amazon.co.uk/dp/B0H41TG9YB) [**Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks**Simply**£10.34**22 rev2mo ago](https://www.amazon.co.uk/dp/B0H2H3P3ZZ) [**NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free**NutraZen**£9.72**48 rev3mo ago](https://www.amazon.co.uk/dp/B0GWMZTTTV) [**Fonte Speciality Ube Purple Yam Concentrate Elixir 750ml Vegan Gluten Free**Fonte**£25.37**4 rev5mo ago](https://www.amazon.co.uk/dp/B0GPY2LVV6) [**RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand**Rinalya**£14.52**120 rev6mo ago](https://www.amazon.co.uk/dp/B0GDY464C7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Buenas Purple Yam Spread Ube 340g (Pack of 2) | Authentic Filipino Purple Yam Jam | Sweet & Creamy Ube Spread for Bread Desserts & Baking | Boxed Treatz**Boxed Treatz**£8.46**0.0★**▲ 233%**](https://www.amazon.co.uk/dp/B0H41TG9YB) [**NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free**NutraZen**£9.72**3.8★**▲ 231%**](https://www.amazon.co.uk/dp/B0GWMZTTTV) [**Simply Ube & Vanilla Syrup 1L Vanilla Coffee Syrup for Iced Matcha Lattes Cocktails Frappes & Smoothies Vegan & Halal For Hot & Cold Drinks**Simply**£10.34**4.4★**▲ 231%**](https://www.amazon.co.uk/dp/B0H2H3P3ZZ) [**MYSOMY Filipino Ube Apron Filipino Ube Lover Gifts Philippines Food Apron Relax I Got U-Bae Filipino Ube Cake Aprons (I love UBE ap2)**MYSOMY**£9.47**0.0★**▲ 189%**](https://www.amazon.co.uk/dp/B0FFGPPJ3B) [**RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand**Rinalya**£14.52**4.1★**▲ 186%**](https://www.amazon.co.uk/dp/B0GDY464C7)
**~~View all trending →~~**
## **What buyers say about ube**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**25%
*“Tasty smooth”*
**Flavor**12%
*“I like the subtle flavour”*
**Quality-Overall**11%
*“I think that the quality of this ube powder is good”*
**Color**10%
*“Perfect colour”*
**Sweetness**6%
*“subtle sweetness that isn't overwhelming”*
**Solubility**3%
*“the fine powder dissolved into the mix pretty easily”*
**Value For Money**3%
*“For just above 10£ it's a good value for money as it will last”*
**Baking**2%
*“is great for health and for baking, if that's what you're into”*
**Vegan/Organic**2%
*“Vegan and gluten free -”*
**Blend/Ratio**2%
*“The powder blends smoothly into lattes, smoothies, and cake batters, and the bright purple colour makes anything look instantly more fun”*
### **What buyers complain about **
**Taste-Overall**28%
*“Unusual taste”*
**Flavor**11%
*“the flavours don't work particularly well with the savoury matcha umami”*
**Size-Overall**7%
*“Too small”*
**Value For Money**4%
*“I think that £8.99 is a bit expensive for only 100g”*
**Sweetness**3%
*“not a very sweet taste”*
**Color**3%
*“For coffee drinks it turns a bit of an odd brown colour because of the blackness of coffee”*
**Smell**2%
*“its pretty much tasteless aside from an extremely mild smell of vanilla that you can smell”*
**Artificial Colors**2%
*“if its just a colorant then its a bit expensive for what it is”*
**Quality-Overall**2%
*“nothing to do with the quality of the product”*
**Dietary Certification**1%
*“So NOT gluten free as categorised by UK law”*
## **Common questions**
- **Is ube profitable to sell on Amazon United Kingdom?**
- The niche generates £64K/yr across 17 tracked products. 2 of 8 products launched in the last 360 days are still selling. 90-day search growth is -2.4%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the ube niche?**
- 15 brands and 68 sellers compete. The top 5 products take 61% of clicks and top 5 brands hold 68% of demand.
- **What do buyers complain about in ube?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the ube niche?**
- Listings span £2.50–£65.67; the average listing price is £13.54 (sweet spot $15–$100). The average incumbent carries 289 reviews — the moat a new listing must climb.
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