---
title: "Ube Powder — £27K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/ube-powder"
last_updated: "2026-07-31T12:40:47.829Z"
locale: en
meta:
description: "Niche score 50/100 · £27K/yr market · 46K searches/yr · £9.36 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 50/100 · £27K/yr market · 46K searches/yr · £9.36 avg price. A small market ($27K/yr) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Ube Powder — £27K/yr Amazon UK Niche (2026) - Flapen"
---
# **ube powder**
**Worth a look**
Shows low returns (0.0%), but a small market ($27K/yr) keeps it on the watch list.
Market size 7Growth 61Conversion 70Competition 19Returns 100Price range 12Avg price 28Brand share 46Review moat 88Quality gap 89
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Quality gap**
**Great****4.1★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Great****243**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Good****6.4%**
search→purchase rate — share of searches ending in a sale
**Growth**
**Good****+38.1%**
90-day search growth — must beat 0% to launch
**Brand share**
**Okay****77%**
top-5 brand share — brands hold most of the demand
**Avg price**
**Okay****£9.36**
avg listing price — sweet spot $15–$100
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Price range**
**Bad****£5.95–£16.19**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£27K**
£27K/yr · 46K searches
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, ube powder is a £27K/yr Amazon United Kingdom market (46K searches/yr). The top 5 brands hold 77% of demand. Verdict: Worth a look — 50/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **ube powder market data**
- **Units sold / yr**
- **3K–3K**
- avg 100–250/product
- **Revenue / yr**
- **£23K–£28K**
- units × avg price
- **Conversion rate**
- **6.4%**
- **Avg BSR**
- **#333**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **75%**
- **Out of stock**
- **8.6%**
- **Avg brand age**
- **45 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**12 **▲rising
**Sellers**
**27**
**Top-5 brand share**
**77%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**17%**
- Detox Organica24% - BOROVELA18% - NutraZen17% - Ancient Extracts11% - Rinalya7% - WaNaHong6% - Open — no brand owns it (6 brands, 17%)
## **Demand**
Weekly Amazon search volume, last 11 weeks — +38.1% search growth over the last 90 days.
2K2KMay '26May '26May '26May '26Jun '26Jun '26Jun '26Jun '26Jul '26Jul '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/ube-powder/trend)
## **Top ube powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£3K20%£5K30%£8K40%£11K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder**Detox Organica**£7.68**4.6★37 rev](https://www.amazon.co.uk/dp/B0FTZLK9G5) [2**Purple Sweet Potato Powder Natural Purple Food Colouring Mix into Dessert Baking Smoothies 100% Natural Ingredient 100g**BOROVELA**£8.41**4.4★1,128 rev](https://www.amazon.co.uk/dp/B09286WMNG) [3**NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free**NutraZen**£9.72**3.8★48 rev](https://www.amazon.co.uk/dp/B0GWMZTTTV) [4**Ritual-Grade Ube Powder | Non-Clump Ube Extract for Drinks and Baking**Ancient Extracts**£16.19**4.5★19 rev](https://www.amazon.co.uk/dp/B0G4MVMTPJ) [5**RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand**Rinalya**£14.52**4.1★120 rev](https://www.amazon.co.uk/dp/B0GDY464C7)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free**NutraZen**£9.72**48 rev3mo ago](https://www.amazon.co.uk/dp/B0GWMZTTTV) [**Mary Rose Ube Powder 50g Purple Matcha Natural Purple Food Colouring Sweet Potato Powder for Lattes Baking & Desserts**Mary Rose**£8.96**26 rev5mo ago](https://www.amazon.co.uk/dp/B0GMQW7VVJ) [**RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand**Rinalya**£14.52**120 rev6mo ago](https://www.amazon.co.uk/dp/B0GDY464C7) [**Ritual-Grade Ube Powder | Non-Clump Ube Extract for Drinks and Baking**Ancient Extracts**£16.19**19 rev7mo ago](https://www.amazon.co.uk/dp/B0G4MVMTPJ) [**Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder**Detox Organica**£7.68**37 rev9mo ago](https://www.amazon.co.uk/dp/B0FTZLK9G5)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**NutraZen Premium Ube Powder 100g 100% Pure Purple Yam Powder for Ube Latte Smoothies & Baking Naturally Vibrant Colour & Smooth Flavor Caffeine-Free Vegan & Gluten-Free**NutraZen**£9.72**3.8★**▲ 159%**](https://www.amazon.co.uk/dp/B0GWMZTTTV) [**RINALYA Ube Powder 100g - 100% Purple Yam - Origin Philippines (Urdaneta Region) - 100% Natural & Vegan - French Brand**Rinalya**£14.52**4.1★**▲ 125%**](https://www.amazon.co.uk/dp/B0GDY464C7) [**Detox Organica Ube Powder 100g 100% Natural Purple Sweet Potato Powder**Detox Organica**£7.68**4.6★**▲ 31%**](https://www.amazon.co.uk/dp/B0FTZLK9G5) [**Powdered Purple Yam - UBE 115g**Fil Choice**£7.77**4.2★**▲ 12%**](https://www.amazon.co.uk/dp/B00AGV7X3U) [**Ritual-Grade Ube Powder | Non-Clump Ube Extract for Drinks and Baking**Ancient Extracts**£16.19**4.5★**— 6%**](https://www.amazon.co.uk/dp/B0G4MVMTPJ)
**~~View all trending →~~**
## **What buyers say about ube powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**18%
*“Tasty smooth”*
**Color**12%
*“Perfect colour”*
**Quality-Overall**12%
*“I think that the quality of this ube powder is good”*
**Flavor**9%
*“Amazing flavour”*
**Solubility**4%
*“the fine powder dissolved into the mix pretty easily”*
**Baking**4%
*“is great for health and for baking, if that's what you're into”*
**Sweetness**3%
*“subtle sweetness that isn't overwhelming”*
**Value For Money**3%
*“worth it and a 100g bag will make 20 lattes so even though it is around £18, it is still worth the money when it would cost around £6 each latte in a shop”*
**Cooking Instructions**3%
*“Overall, it is a lovely little pantry addition if you enjoy colourful, comforting drinks and more creative recipes”*
**Ease Of Use**3%
*“I find it easy to use”*
### **What buyers complain about **
**Taste-Overall**29%
*“not taste”*
**Flavor**10%
*“The flavor was definitely changed”*
**Size-Overall**8%
*“Too small”*
**Value For Money**6%
*“Bit pricey”*
**Color**4%
*“Pale grey coloured and gritty and absolutely disgusting”*
**Quality-Overall**4%
*“Not like other brands”*
**Smell**2%
*“its pretty much tasteless aside from an extremely mild smell of vanilla that you can smell”*
**Artificial Colors**2%
*“if its just a colorant then its a bit expensive for what it is”*
**Dietary Certification**1%
*“So NOT gluten free as categorised by UK law”*
**Dilute/Watery**1%
*“Muddy”*
## **Common questions**
- **Is ube powder profitable to sell on Amazon United Kingdom?**
- The niche generates £27K/yr across 12 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is +38.1%. Flapen's verdict: Worth a look (50/100).
- **How competitive is the ube powder niche?**
- 12 brands and 27 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 77% of demand.
- **What do buyers complain about in ube powder?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Size-Overall. The return rate is 0.0%.
- **What does it cost to enter the ube powder niche?**
- Listings span £5.95–£16.19; the average listing price is £9.36 (sweet spot $15–$100). The average incumbent carries 243 reviews — the moat a new listing must climb.
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