---
title: "Twiglets — £232K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/twiglets"
last_updated: "2026-07-31T12:37:13.015Z"
locale: en
meta:
description: "Niche score 44/100 · £232K/yr market · 276K searches/yr · £7.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £232K/yr market · 276K searches/yr · £7.28 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Twiglets — £232K/yr Amazon UK Niche (2026) - Flapen"
---
# **twiglets**
**Skip it**
A concentrated shelf (top 5 take 85% of clicks) — this niche doesn't clear our bar today.
Market size 44Growth 17Conversion 93Competition 12Returns 100Price range 18Avg price 20Brand share 15Review moat 84Quality gap 60
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****323.08**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£232K**
£232K/yr · 276K searches
**Avg price**
**Bad****£7.28**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£1.17–£18.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Growth**
**Bad****-15.3%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****85%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, twiglets is a £232K/yr Amazon United Kingdom market (276K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Apr–May–Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **twiglets market data**
- **Units sold / yr**
- **30K–40K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£218K–£291K**
- units × avg price
- **Conversion rate**
- **11.6%**
- **Avg BSR**
- **#45**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **75%**
- **Out of stock**
- **14.2%**
- **Avg brand age**
- **51 months**
- **Avg seller age**
- **160 days**
## **Competition & brand share**
The top 5 products capture 85% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**8 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**85%**
Top 20: 100%
**Open market**
**4%**
- JACOB'S63% - Olly's Olives16% - Crawford's10% - RITZ2% - Mr Filbert's2% - Multiple2% - Open — no brand owns it (2 brands, 4%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -15.3% search growth over the last 90 days.
10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Apr, May, Dec · busiest ÷ quietest = 8.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/twiglets/trend)
## **Top twiglets search terms**
- **savoury snacks**88K/yr-4.9%1.1% conv. - **twiglets**83K/yr-25.4%17.1% conv. - **ollys pretzels**16K/yr-27.8%8.4% conv. - **savory snacks**12K/yr-36.4%1.4% conv. - **cheese savouries**12K/yr-18.1%9.2% conv. - **twiglets multipack**6K/yr+117.8%21.7% conv. - **salty snacks**8K/yr-0.6%0.9% conv. - **savory snack**7K/yr+127.5%1.0% conv. - **pretzel thins**6K/yr-7.1%3.4% conv. - **snacking**6K/yr-33.8%0.2% conv. [**All search terms **](https://flapen.com/research/uk/grocery/twiglets/search-terms)
## **Top twiglets products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£23K20%£46K30%£70K40%£93K101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)**JACOB'S**£1.61**4.6★537 rev](https://www.amazon.co.uk/dp/B016IPMU0I) [2**JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g**JACOB'S**£1.58**4.6★126 rev](https://www.amazon.co.uk/dp/B0F2G7LC9P) [3**Crawfords Savouries Cheese Baked Snacks 250g**Crawford's**£1.17**4.4★91 rev](https://www.amazon.co.uk/dp/B0C69ZNSF9) [4**Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives**Olly's Olives**£9.69**4.2★528 rev](https://www.amazon.co.uk/dp/B0CJG1PPD9) [5**Ollys Pretzel Thins Salted 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives**Olly's Olives**£9.78**4.3★653 rev](https://www.amazon.co.uk/dp/B08DVB4QWW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Huligan Pretzels Pieces Multipack Crisps 65g x Pack of 8 - Baked Pretzel Thins Savoury Snacks Bulk Healthy Vegetarian Snack Box Honey Mustard Sriracha Sauce Cheese Jalepenos Crisps Multipack**Huligan**£9.61**79 rev1y ago](https://www.amazon.co.uk/dp/B0F3XWWL9N) [**JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g**JACOB'S**£1.58**126 rev1y ago](https://www.amazon.co.uk/dp/B0F2G7LC9P) [**Mr Filberts - Gourmet Selection Box**Mr Filbert's**£18.13**132 rev1y ago](https://www.amazon.co.uk/dp/B0DLX5HV1H) [**Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)**RITZ**£1.21**612 rev2y ago](https://www.amazon.co.uk/dp/B0D1GG987S) [**Ollys Pretzel Thins New Variety Pack 35g (Pack of 10) x2 Salted x2 Sesame Seed x2 Sour Cream x2 Sweet Chilli x2 Cheesy Low Calorie Snacks Low Fat Source of Fibre No Preservatives**Olly's Olives**£9.69**528 rev2y ago](https://www.amazon.co.uk/dp/B0CJG1PPD9)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**JACOBS Twiglets Original Baked Snacks Multipack 6x23g 138g**JACOB'S**£1.58**4.6★**▲ 116%**](https://www.amazon.co.uk/dp/B0F2G7LC9P) [**Crawfords Savouries Cheese Baked Snacks 250g**Crawford's**£1.17**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B0C69ZNSF9) [**Ollys Pretzel Thins Oh So Cheesy 35g (Pack of 10) Handy Snack Pouches Healthy Plant-Based Vegan Snacks for Dipping Low Calorie Snacks Low Fat Source of Fibre No Preservatives**Olly's Olives**£10.30**4.3★**— 7%**](https://www.amazon.co.uk/dp/B099NRL4DW) [**Ritz Cheese Flavoured Crackers Classic Savoury Snack 140 g (1-Pack)**RITZ**£1.21**4.5★**— 7%**](https://www.amazon.co.uk/dp/B0D1GG987S) [**JACOBS Twiglets Original Sharing Bag Snacks 150 g (Pack of 1)**JACOB'S**£1.61**4.6★**— 1%**](https://www.amazon.co.uk/dp/B016IPMU0I)
**~~View all trending →~~**
## **What buyers say about twiglets**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“Amazing Cheesy taste”*
**Quality-Overall**11%
*“The crackers themselves are good”*
**Value For Money**11%
*“Worth the money”*
**Crispiness**8%
*“Very crispy”*
**Flavor**8%
*“Good flavours”*
**Advertised Vs Actual Product**4%
*“As described”*
**Gifting Purpose**4%
*“This was an excellent choice for a gift”*
**Freshness**2%
*“Fresh products”*
**Health Benefits-Overall**2%
*“Always a good snack”*
**Salt Content**1%
*“Crunchy salty very cheesy”*
### **What buyers complain about **
**Taste-Overall**26%
*“Taste terrible”*
**Value For Money**10%
*“bit expensive”*
**Nutritional Content**8%
*“they are high in carbs”*
**Salt Content**7%
*“A bit salty”*
**Flavor**3%
*“Flavourless and bland”*
**Bitter**3%
*“Tasted bitter and burnt would not recommend”*
**Ease Of Chewing/Swallowing**3%
*“Couldnt ate more than a bite”*
**Stale/Rotten/Spoiled**3%
*“These were stale”*
**Thickness**3%
*“They are the slightly thinner”*
**Hard Feel**3%
*“Stale and soft”*
## **Common questions**
- **Is twiglets profitable to sell on Amazon United Kingdom?**
- The niche generates £232K/yr across 12 tracked products. 90-day search growth is -15.3%. Flapen's verdict: Skip it (44/100).
- **How competitive is the twiglets niche?**
- 8 brands and 43 sellers compete. The top 5 products take 85% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in twiglets?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Nutritional Content. The return rate is 0.0%.
- **When does demand for twiglets peak?**
- Demand peaks in Apr–May–Dec; the busiest month runs 8.7× the quietest.
- **What does it cost to enter the twiglets niche?**
- Listings span £1.17–£18.13; the average listing price is £7.28 (sweet spot $15–$100). The average incumbent carries 323 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)