---
title: "Tvp — £49K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tvp"
last_updated: "2026-07-31T12:34:59.758Z"
locale: en
meta:
description: "Niche score 47/100 · £49K/yr market · 42K searches/yr · £11.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £49K/yr market · 42K searches/yr · £11.56 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tvp — £49K/yr Amazon UK Niche (2026) - Flapen"
---
# **tvp**
**Skip it**
A small market ($49K/yr) — this niche doesn't clear our bar today.
Market size 12Growth 31Conversion 87Competition 38Returns 100Price range 50Avg price 46Brand share 14Review moat 92Quality gap 48
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****154.65**
avg incumbent reviews — the moat a new listing must climb
**Conversion**
**Great****10.1%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£2.60–£27.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£11.56**
avg listing price — sweet spot $15–$100
**Competition**
**Okay****62%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+4.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Market size**
**Bad****£49K**
£49K/yr · 42K searches
According to Flapen's Amazon United Kingdom niche tracking, tvp is a £49K/yr Amazon United Kingdom market (42K searches/yr). The top 5 brands hold 94% of demand. Verdict: Skip it — 47/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tvp market data**
- **Units sold / yr**
- **3K–4K**
- avg 100–250/product
- **Revenue / yr**
- **£35K–£46K**
- units × avg price
- **Conversion rate**
- **10.1%**
- **Avg BSR**
- **#36**
- **Page quality**
- **0%**
- **Prime**
- **48%**
- **Sponsored**
- **70%**
- **Out of stock**
- **6.4%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **177 days**
## **Competition & brand share**
The top 5 products take 62% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**9 **▼falling
**Sellers**
**14**
**Top-5 brand share**
**94%**
Top 20: 100%
**Top-5 click share**
**62%**
Top 20: 98%
**Open market**
**4%**
- Wholefood Earth38% - SUMA18% - MANOR SPRINGS16% - Buy Whole Foods Online15% - Taste Sensation7% - COLOURFULTREES2% - Open — no brand owns it (3 brands, 4%)
## **Demand**
Weekly Amazon search volume, last 12 weeks — +4.5% search growth over the last 90 days.
1K800May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/tvp/trend)
## **Top tvp search terms**
- **tvp**21K/yr+8.3%6.2% conv. - **tvp mince**9K/yr+9.0%9.7% conv. - **textured vegetable protein**7K/yr+5.6%5.4% conv. - **tvp textured vegetable protein**4K/yr-21.6%5.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tvp/search-terms)
## **Top tvp products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£5K15%£7K20%£10K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Suma Bagged Down | TVP Flavoured Coloured Mince | 1 x 1kg**SUMA**£9.89**4.4★60 rev](https://www.amazon.co.uk/dp/B01LB706XG) [2**Wholefood Earth TVP Dark Textured SOYA Protein Mince 500 g | GMO Free | High Fibre | High Protein**Wholefood Earth**£8.59**4.6★506 rev](https://www.amazon.co.uk/dp/B08GDHCRXR) [3**Wholefood Earth TVP Natural Chunks Soya Protien 1 kg | GMO Free | Sorce of Fibre | High Protein**Wholefood Earth**£11.40**4.5★741 rev](https://www.amazon.co.uk/dp/B08GDHJKR3) [4**Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs**MANOR SPRINGS**£10.02**4.2★20 rev](https://www.amazon.co.uk/dp/B0CGX6QK6D) [5**Organic Textured Vegetable Protein - Plain Mince (TVP) 500g (BWFO)**Buy Whole Foods Online**£5.07**4.4★7 rev](https://www.amazon.co.uk/dp/B00I9AMB5U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Hatton Hill**Hatton Hill**£10.01**4 rev1y ago](https://www.amazon.co.uk/dp/B0F6KV9S15) [**Saras SOYA Chunks 250g (Pack of 3) | High Protein Meat Alternative | Plant-Based Protein | Quick & Easy to Cook**Saras Flavours of Asia**£7.08**16 rev1y ago](https://www.amazon.co.uk/dp/B0F5X49P96) [**SOYA Mince Premium Quality by Masala Cottage 25g-1900g (25)**Masala Cottage**£2.60**40 rev2y ago](https://www.amazon.co.uk/dp/B0CXX3YHCM) [**Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Colourful Trees**COLOURFULTREES**£9.19**1 rev2y ago](https://www.amazon.co.uk/dp/B0FM4HC6H1) [**Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Manor Springs**MANOR SPRINGS**£10.02**20 rev3y ago](https://www.amazon.co.uk/dp/B0CGX6QK6D)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Organic Textured Vegetable Protein - Plain Mince (TVP) 500g (BWFO)**Buy Whole Foods Online**£5.07**4.4★**▲ 180%**](https://www.amazon.co.uk/dp/B00I9AMB5U) [**Textured Vegetable Protein - Savoury Mince (TVP) 500g (BWFO)**Buy Whole Foods Online**£3.48**0.0★**▲ 152%**](https://www.amazon.co.uk/dp/B0FYH6HCXC) [**Textured Vegetable Protein - Plain Chunks (TVP) 1kg (BWFO)**Buy Whole Foods Online**£7.60**3.2★**▲ 130%**](https://www.amazon.co.uk/dp/B0BH4F9ST3) [**Plain SOYA Mince 1kg (BWFO)**Buy Whole Foods Online**£6.41**4.6★**▲ 91%**](https://www.amazon.co.uk/dp/B0BH4FXVF7) [**Textured Vegetable Protein (TVP) Plain SOYA Mince 1kg by Colourful Trees**COLOURFULTREES**£9.19**5.0★**▲ 86%**](https://www.amazon.co.uk/dp/B0FM4HC6H1)
**~~View all trending →~~**
## **What buyers say about tvp**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**19%
*“Excellent product”*
**Taste-Overall**16%
*“Delicious in veg curry”*
**Value For Money**13%
*“Good value”*
**Ease Of Use**10%
*“so easy to use”*
**Cooking Instructions**6%
*“great cooking results”*
**Texture/Consistency-Overall**6%
*“Works well, and has great texture”*
**Flavor**5%
*“Delicious in veg curry”*
**Thickness**3%
*“Great veggie mince”*
**Advertised Vs Actual Product**3%
*“It does what it says on the bag it came in”*
**Vegan/Organic**3%
*“gave it vegan friends”*
### **What buyers complain about **
**Value For Money**19%
*“Costly”*
**Dilute/Watery**13%
*“But I'm bored of my choice and the taste and looking to dilute and reduce the crap that I'm putting in”*
**Nutritional Content**13%
*“Contains gluten despite none mentioned on the listing”*
**Texture/Consistency-Overall**13%
*“The consistency is not the best either”*
**Advertised Vs Actual Product**13%
*“Item is falsely advertised”*
**Chunk/Clump/Collection**4%
*“they end up as just chunks of soft nothingness”*
**Taste-Overall**4%
*“I cant get them to be tasty”*
**Size-Overall**3%
*“This bag is really big”*
### **Top return reasons **
**Advertised Vs Actual Product**100%
## **Common questions**
- **Is tvp profitable to sell on Amazon United Kingdom?**
- The niche generates £49K/yr across 23 tracked products. 90-day search growth is +4.5%. Flapen's verdict: Skip it (47/100).
- **How competitive is the tvp niche?**
- 9 brands and 14 sellers compete. The top 5 products take 62% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in tvp?**
- Top complaints mined from reviews: Value For Money, Dilute/Watery, Nutritional Content. The return rate is 0.1%.
- **What does it cost to enter the tvp niche?**
- Listings span £2.60–£27.35; the average listing price is £11.56 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)