---
title: "Turmeric Powder — £131K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/turmeric-powder"
last_updated: "2026-07-31T16:16:46.217Z"
locale: en
meta:
description: "Niche score 44/100 · £131K/yr market · 139K searches/yr · £5.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £131K/yr market · 139K searches/yr · £5.80 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Turmeric Powder — £131K/yr Amazon UK Niche (2026) - Flapen"
---
# **turmeric powder**
**Skip it**
Prices mostly outside the sweet spot ($1.19–$11.90) — this niche doesn't clear our bar today.
Market size 29Growth 11Conversion 98Competition 43Returns 100Price range 0Avg price 16Brand share 56Review moat 50Quality gap 25
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****16.3%**
search→purchase rate — share of searches ending in a sale
**Brand share**
**Good****71%**
top-5 brand share — brands hold most of the demand
**Review moat**
**Okay****1,508.59**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Okay****59%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£131K**
£131K/yr · 139K searches
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£5.80**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-27.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£1.19–£11.90**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, turmeric powder is a £131K/yr Amazon United Kingdom market (139K searches/yr). The top 5 brands hold 71% of demand. Demand peaks in Jan–Feb. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **turmeric powder market data**
- **Units sold / yr**
- **20K–25K**
- avg 1,000–1,250/product
- **Revenue / yr**
- **£116K–£145K**
- units × avg price
- **Conversion rate**
- **16.3%**
- **Avg BSR**
- **#16**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **10.3%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **171 days**
## **Competition & brand share**
The top 5 products take 59% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**17 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**71%**
Top 20: 100%
**Top-5 click share**
**59%**
Top 20: 98%
**Open market**
**24%**
- Old India34% - Rajah18% - Botanic Basket8% - Ecoveda6% - Superfood World5% - Morrisons5%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -27.7% search growth over the last 90 days.
4K3KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Feb · busiest ÷ quietest = 1.8×
[**Open Trend **](https://flapen.com/research/uk/grocery/turmeric-powder/trend)
## **Top turmeric powder search terms**
- **turmeric powder**113K/yr-21.6%13.9% conv. - **tumeric powder**9K/yr-50.1%15.2% conv. - **haldi**4K/yr-6.2%8.0% conv. - **ground turmeric**5K/yr-30.2%14.3% conv. - **turmeric spice**2K/yr-13.7%11.3% conv. - **ground turmeric powder**3K/yr-7.2%10.6% conv. - **tumeric power**3K/yr-97.8%3.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/turmeric-powder/search-terms)
## **Top turmeric powder products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£26K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Rajah Spices Haldi Ground Turmeric | Holud | Haldi | Haldar | Haladi | (1kg)**Rajah**£5.13**4.7★1,795 rev](https://www.amazon.co.uk/dp/B009LJK3K8) [2**Old India Turmeric Powder (Haldi) 250 g**Old India**£3.23**4.6★2,518 rev](https://www.amazon.co.uk/dp/B08NQQ17B5) [3**Old India Turmeric Powder (Haldi) 1 Kg**Old India**£6.09**4.6★2,518 rev](https://www.amazon.co.uk/dp/B00JEHFJ38) [4**Botanic Basket Turmeric Powder 250 g 5% Curcumin Natural Haldi Powder**Botanic Basket**£4.08**4.4★160 rev](https://www.amazon.co.uk/dp/B0CF8SDZKN) [5**Ecoveda Organic Turmeric Powder 100 g Pure Natural Haldi for Cooking**Ecoveda**£4.45**4.5★25 rev](https://www.amazon.co.uk/dp/B0G25QD7K1)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Ecoveda Organic Turmeric Powder 100 g Pure Natural Haldi for Cooking**Ecoveda**£4.45**25 rev8mo ago](https://www.amazon.co.uk/dp/B0G25QD7K1) [**Mothers SpiceX Turmeric Powder | 100% Pure & Natural | High Curcumin for Golden Color & Rich Aroma | Available in 50g 100g 200g 425g (50g)**Mother's SpiceX**£4.77**61 rev1y ago](https://www.amazon.co.uk/dp/B0DXD8X46F) [**Spices2Go Premium Turmeric Powder - 100% Pure Turmeric Ground Curcumin Holud | Haldi | Haldar | Haladi Long Shelf Life GMO-Free Made In Britain Haldi Tumeric (100G)**SPICES2GO.CO.UK**£4.19**324 rev1y ago](https://www.amazon.co.uk/dp/B0DRM8MF6K) [**Eastanbul Turmeric Powder 170g Ground Turmeric Powder AKA Curcuma En Polvo Indian Turmeric Ground & Pure Top-Notch Culinary Tumeric Powder Vegan Non-GMO Turmeric Spice Powder Ground Tumeric**Eastanbul**£4.97**107 rev2y ago](https://www.amazon.co.uk/dp/B0CNYS142S) [**Botanic Basket Turmeric Powder 250 g 5% Curcumin Natural Haldi Powder**Botanic Basket**£4.08**160 rev2y ago](https://www.amazon.co.uk/dp/B0CF8SDZKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Eastanbul Turmeric Powder 170g Ground Turmeric Powder AKA Curcuma En Polvo Indian Turmeric Ground & Pure Top-Notch Culinary Tumeric Powder Vegan Non-GMO Turmeric Spice Powder Ground Tumeric**Eastanbul**£4.97**4.3★**▲ 311%**](https://www.amazon.co.uk/dp/B0CNYS142S) [**MySuperfoods Organic Turmeric Powder with Black Pepper (500g) - High Absorption Natural Source of Curcumin**MySuperfoods**£10.03**4.7★**▲ 203%**](https://www.amazon.co.uk/dp/B09ZY5Z88W) [**Ecoveda Organic Turmeric Powder 100 g Pure Natural Haldi for Cooking**Ecoveda**£4.45**4.5★**▲ 181%**](https://www.amazon.co.uk/dp/B0G25QD7K1) [**Old India Turmeric Powder (Haldi) 500 g**Old India**£4.62**4.6★**▲ 99%**](https://www.amazon.co.uk/dp/B00JEHFJ2O) [**Turmeric Tablets 2000mg with Black Pepper & Ginger - 120 High Strength Curcumin Supplements - Easy Swallow Tablets (Not Turmeric Capsules or Powder) - Vegan - UK Made**Nutrition Geeks**£5.62**4.6★**▲ 53%**](https://www.amazon.co.uk/dp/B088W5HWVX)
**~~View all trending →~~**
## **What buyers say about turmeric powder**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**22%
*“Overall, a simple, high-quality supplement that Im very pleased with and would happily buy again”*
**Value For Money**19%
*“GREAT PRICE”*
**Ease Of Chewing/Swallowing**8%
*“The capsules are easy to take”*
**Joint Pain**8%
*“Has really helped massively to relieve knee pain”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Taste-Overall**5%
*“Good taste”*
**Ease Of Use**4%
*“Easy to use”*
**Flavor**2%
*“Good flavour & level of spice”*
**Smell**2%
*“smells fresh”*
**Vegan/Organic**2%
*“Its really good organic turmeric”*
### **What buyers complain about **
**Size-Overall**14%
*“Very small”*
**Advertised Vs Actual Product**7%
*“I was fooled by the description”*
**Ingredients-Overall**5%
*“Description/images state nothing about any gluten containing ingredients”*
**Quality-Overall**5%
*“Not as good as the real thing”*
**Taste-Overall**5%
*“Difficult to explain how this bag tastes”*
**Pain Relief-Overall**5%
*“the pain was quite intense”*
**Dosage**4%
*“taking double the dose I've not had any benefit whatsoever”*
**Joint Pain**4%
*“pains in my joints have nearly all go”*
**Acid Regulator/Stomach Ache Relief**3%
*“Be careful, these tablets have me such bad stomach acid for about 3 hours, I never get stomach acid and took them as per the instructions”*
**Functionality-Overall**3%
*“Didn't work for me”*
### **Top return reasons **
**Size-Overall**50%
**Dosage**50%
## **Common questions**
- **Is turmeric powder profitable to sell on Amazon United Kingdom?**
- The niche generates £131K/yr across 22 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -27.7%. Flapen's verdict: Skip it (44/100).
- **How competitive is the turmeric powder niche?**
- 17 brands and 31 sellers compete. The top 5 products take 59% of clicks and top 5 brands hold 71% of demand.
- **What do buyers complain about in turmeric powder?**
- Top complaints mined from reviews: Size-Overall, Advertised Vs Actual Product, Ingredients-Overall. The return rate is 0.0%.
- **When does demand for turmeric powder peak?**
- Demand peaks in Jan–Feb; the busiest month runs 1.8× the quietest.
- **What does it cost to enter the turmeric powder niche?**
- Listings span £1.19–£11.90; the average listing price is £5.80 (sweet spot $15–$100). The average incumbent carries 1,509 reviews — the moat a new listing must climb.
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