---
title: "Tuna — £1.0M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tuna"
last_updated: "2026-07-31T12:35:00.105Z"
locale: en
meta:
description: "Niche score 54/100 · £1.0M/yr market · 796K searches/yr. Pricing outside the sweet spot ($6.14 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 54/100 · £1.0M/yr market · 796K searches/yr. Pricing outside the sweet spot ($6.14 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tuna — £1.0M/yr Amazon UK Niche (2026) - Flapen"
---
# **tuna**
**Worth a look**
Shows searches that convert (21.4% search→purchase), but pricing outside the sweet spot ($6.14 avg) keeps it on the watch list.
Market size 78Growth 38Conversion 100Competition 31Returns 100Price range 36Avg price 17Brand share 19Review moat 82Quality gap 30
**Conversion**
**Incredible****21.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****367.59**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Great****£1.0M**
£1.0M/yr · 796K searches
**Growth**
**Okay****+10.1%**
90-day search growth — must beat 0% to launch
**Price range**
**Okay****£1.82–£22.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Brand share**
**Bad****92%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£6.14**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tuna is a £1.0M/yr Amazon United Kingdom market (796K searches/yr). The top 5 brands hold 92% of demand. Verdict: Worth a look — 54/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tuna market data**
- **Units sold / yr**
- **200K–250K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£1.2M–£1.5M**
- units × avg price
- **Conversion rate**
- **21.4%**
- **Avg BSR**
- **#165**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **35%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **72 months**
- **Avg seller age**
- **159 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**74**
**Top-5 brand share**
**92%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**5%**
- John West40% - Princes29% - OfficeXpress Europe13% - Rio Mare6% - by Amazon4% - AHG Investment3% - Open — no brand owns it (2 brands, 5%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — +10.1% search growth over the last 90 days.
20K15KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/tuna/trend)
## **Top tuna search terms**
- **tuna**487K/yr+7.0%5.0% conv. - **tuna in spring water**132K/yr+10.8%6.2% conv. - **tun**38K/yr+102.6%0.0% conv. - **tuna in sunflower oil**31K/yr+2.4%9.0% conv. - **tinned tuna**21K/yr+2.5%3.5% conv. - **john west**18K/yr+14.1%0.9% conv. - **canned tuna**15K/yr-4.7%1.1% conv. - **john west tuna**13K/yr+16.6%2.3% conv. - **tuna chunks**4K/yr+11.7%3.9% conv. - **tuna fish**5K/yr+0.5%2.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tuna/search-terms)
## **Top tuna products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£52K10%£105K15%£157K20%£209K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Princes Tuna Chunks in Spring Water 145 g (Pack of 4)**Princes**£4.16**4.6★1,303 rev](https://www.amazon.co.uk/dp/B07H57DNGK) [2**John West Tuna Chunks in Spring Water Easy Open 4 Cans x 125 g**John West**£4.27**4.6★178 rev](https://www.amazon.co.uk/dp/B0DDL7WZFK) [3**Morrisons Fad Free Tuna Chunks In Sunflower Oil 4 X 145G**OfficeXpress Europe**£3.12**4.6★1,147 rev](https://www.amazon.co.uk/dp/B08DNDPPT6) [4**Princes Tuna Chunks in Brine Pack 145 g (Pack of 4)**Princes**£4.12**4.6★1,026 rev](https://www.amazon.co.uk/dp/B07H51QNTL) [5**John West No Drain Tuna Chunks in Sunflower Oil 3 x 100g**John West**£3.65**4.7★96 rev](https://www.amazon.co.uk/dp/B0DDL7GXPB)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**by Amazon MSC Skipjack Tuna Chunks in Tomato Sauce 4x145g**by Amazon**£3.22**276 rev1y ago](https://www.amazon.co.uk/dp/B0CB4QPQ8Q) [**John West Tuna Chunks in Spring Water Easy Open 4 Cans x 125 g**John West**£4.27**178 rev1y ago](https://www.amazon.co.uk/dp/B0DDL7WZFK) [**John West No Drain Tuna Chunks in Sunflower Oil 3 x 100g**John West**£3.65**96 rev1y ago](https://www.amazon.co.uk/dp/B0DDL7GXPB) [**John West No Drain Tuna Chunks in Springwater 3 x 100g**John West**£3.66**76 rev1y ago](https://www.amazon.co.uk/dp/B0DDL57NDN) [**John West Tuna Chunks in Brine Easy Open 4 Cans x 125 g**John West**£4.26**153 rev1y ago](https://www.amazon.co.uk/dp/B0DDL8G7NB)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**by Amazon MSC Skipjack Tuna Chunks in Tomato Sauce 4x145g**by Amazon**£3.22**4.7★**▲ 67%**](https://www.amazon.co.uk/dp/B0CB4QPQ8Q) [**John West No Drain Tuna Chunks with A Little Spring Water 3 x 100g**John West**£3.59**4.2★**▲ 64%**](https://www.amazon.co.uk/dp/B0CYM5PZFR) [**Morrisons Yellow Fin Tuna Steaks 225g (Frozen)**Morrisons**£4.60**4.3★**▲ 55%**](https://www.amazon.co.uk/dp/B08F2PK52L) [**Rio Mare Insalatissime Corn and Tuna Salad 160g with Prime Quality Tinned Fish Ready to Eat Healthy Meal Sustainably sourced**Rio Mare**£1.82**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B07DFJY7HC) [**John West Tuna Chunks in Brine 4x132g**John West**£3.58**5.0★**▲ 43%**](https://www.amazon.co.uk/dp/B086JCNNWD)
**~~View all trending →~~**
## **What buyers say about tuna**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**40%
*“sauce very nice”*
**Quality-Overall**14%
*“Truly a reliable”*
**Value For Money**11%
*“Well worth it”*
**Flavor**5%
*“I am absolutely in love with the flavour”*
**Nutritional Content**5%
*“high protein too”*
**Ease Of Use**4%
*“Very good and convenient”*
**Chunk/Clump/Collection**3%
*“Nice firm chunks with some finer areas”*
**Advertised Vs Actual Product**3%
*“As described”*
**Blend/Ratio**2%
*“Great combination”*
**Freshness**1%
*“with fresh”*
### **What buyers complain about **
**Value For Money**18%
*“Too expensive”*
**Taste-Overall**12%
*“Not much in the way of either tomato or tuna taste at all”*
**Quality-Overall**8%
*“the quality control has really gone down with this tuna”*
**Size-Overall**7%
*“portion could be small for big eaters”*
**Salt Content**4%
*“Mushy and salty”*
**Oily/Greasy**4%
*“Full of oil small amounts of tuna”*
**Flavor**4%
*“the sweetcorn has no flavour”*
**Advertised Vs Actual Product**3%
*“The picture of the slices of tuna is very misleading”*
**Smell**3%
*“Tiddles took one smell”*
**Chunk/Clump/Collection**3%
*“It was also not chunks at all”*
## **Common questions**
- **Is tuna profitable to sell on Amazon United Kingdom?**
- The niche generates £1.0M/yr across 17 tracked products. 90-day search growth is +10.1%. Flapen's verdict: Worth a look (54/100).
- **How competitive is the tuna niche?**
- 8 brands and 74 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 92% of demand.
- **What do buyers complain about in tuna?**
- Top complaints mined from reviews: Value For Money, Taste-Overall, Quality-Overall. The return rate is 0.0%.
- **When does demand for tuna peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tuna niche?**
- Listings span £1.82–£22.50; the average listing price is £6.14 (sweet spot $15–$100). The average incumbent carries 368 reviews — the moat a new listing must climb.
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