---
title: "Tteokbokki — £115K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tteokbokki"
last_updated: "2026-07-31T12:41:12.227Z"
locale: en
meta:
description: "Niche score 46/100 · £115K/yr market · 234K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 46/100 · £115K/yr market · 234K searches/yr · £10.45 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tteokbokki — £115K/yr Amazon UK Niche (2026) - Flapen"
---
# **tteokbokki**
**Skip it**
Soft demand (-24.3% this quarter) — this niche doesn't clear our bar today.
Market size 27Growth 13Conversion 56Competition 44Returns 100Price range 49Avg price 37Brand share 17Review moat 90Quality gap 68
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****205.64**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Conversion**
**Good****4.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Okay****£4.11–£25.50**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****58%**
top-5 click share — leaders hold, buyers still browse
**Avg price**
**Okay****£10.45**
avg listing price — sweet spot $15–$100
**Market size**
**Okay****£115K**
£115K/yr · 234K searches
**Brand share**
**Bad****93%**
top-5 brand share — brand-locked demand
**Growth**
**Bad****-24.3%**
90-day search growth — must beat 0% to launch
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, tteokbokki is a £115K/yr Amazon United Kingdom market (234K searches/yr). The top 5 brands hold 93% of demand. Demand peaks in Jan. Verdict: Skip it — 46/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tteokbokki market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£105K–£131K**
- units × avg price
- **Conversion rate**
- **4.7%**
- **Avg BSR**
- **#98**
- **Page quality**
- **0%**
- **Prime**
- **86%**
- **Sponsored**
- **64%**
- **Out of stock**
- **1.9%**
- **Avg brand age**
- **40 months**
- **Avg seller age**
- **191 days**
## **Competition & brand share**
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**13**
**Top-5 brand share**
**93%**
Top 20: 100%
**Top-5 click share**
**58%**
Top 20: 99%
**Open market**
**3%**
- SamSam66% - WaNaHong14% - Let's Go Market5% - SAMYANG5% - Wang4% - Bowltiful3% - Open — no brand owns it (1 brand, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -24.3% search growth over the last 90 days.
10K6KSpike '25Prime Day '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 2.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/tteokbokki/trend)
## **Top tteokbokki search terms**
- **tteokbokki**111K/yr-24.0%3.9% conv. - **topokki**29K/yr-29.5%4.1% conv. - **buldak tteokbokki**16K/yr-20.7%2.2% conv. - **rice cakes korean**16K/yr-29.1%5.1% conv. - **tteokbokki rice cakes**15K/yr-13.6%5.2% conv. - **korean rice cakes**14K/yr-32.3%7.4% conv. - **toppokki**6K/yr-11.8%4.2% conv. - **korean fish cake**6K/yr-25.9%0.1% conv. - **topokki rice cake**4K/yr-13.9%6.7% conv. - **tteokbokki buldak**6K/yr-12.5%2.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tteokbokki/search-terms)
## **Top tteokbokki products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£12K20%£23K30%£35K40%£46K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted
All 22 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Samsam Topokki Rice Cake 500g | Korean Traditional Soft Tteokbokki Rice Cakes | Ready to Cook | 4 Servings**SamSam**£5.80**4.5★66 rev](https://www.amazon.co.uk/dp/B0FY78JSRN) [2**SamSam Instant Tteokbokki Topokki Korean Rice Cakes Chewy Street Snack Multi Flavours Carbonara Cheese Curry Garlic Teriyaki Jjajang Rose Original Sweet & Spicy (Pack of 6 6 Random Flavour)**SamSam**£14.04**4.0★70 rev](https://www.amazon.co.uk/dp/B0F3XTH9Z7) [3**Samsam Topokki Rice Cake 500g | Korean Traditional Soft Tteokbokki Rice Cakes | Ready to Cook | 4 Servings (Pack of 2)**SamSam**£9.81**4.5★66 rev](https://www.amazon.co.uk/dp/B0FYG7VS1K) [4**Natural Rice Cake Tteokbokki Topokki 450G**WaNaHong**£4.89**4.2★851 rev](https://www.amazon.co.uk/dp/B07QLYJZGD) [5**SamSam Instant Tteokbokki Topokki Korean Rice Cakes Chewy Street Snack Multi Flavours Carbonara Cheese Curry Garlic Teriyaki Jjajang Rose Original Sweet & Spicy (Carbonara 120g + Cheese 120g)**SamSam**£7.18**4.6★9 rev](https://www.amazon.co.uk/dp/B0FMYKWGQL)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Topokki Rice Cake Kit Samsam Topokki Rice Cake 500g+ Korean Tteokbokki Hot & Spicy Sauce 150g (Samsam Topokki 500g+ Sweet&Spicy Sauce 150)**SamSam**£9.99**0 rev2mo ago](https://www.amazon.co.uk/dp/B0H2FH3BNZ) [**SamSam Topokki Rice Cake 500g Combo - Choice of Korean Vegan Kimchi 180g or Traditional Gochujang (Hot Pepper Paste) 180g (Topokki + Hot Pepper Paste)**SamSam**£9.96**0 rev6mo ago](https://www.amazon.co.uk/dp/B0GFXZ61FD) [**Samsam Topokki Rice Cake 500g | Korean Traditional Soft Tteokbokki Rice Cakes | Ready to Cook | 4 Servings (Pack of 2)**SamSam**£9.81**66 rev8mo ago](https://www.amazon.co.uk/dp/B0FYG7VS1K) [**Samsam Topokki Rice Cake 500g | Korean Traditional Soft Tteokbokki Rice Cakes | Ready to Cook | 4 Servings**SamSam**£5.80**66 rev8mo ago](https://www.amazon.co.uk/dp/B0FY78JSRN) [**SamSam Instant Tteokbokki Topokki Korean Rice Cakes Chewy Street Snack Multi Flavours Carbonara Cheese Curry Garlic Teriyaki Jjajang Rose Original Sweet & Spicy**SamSam**£7.72**7 rev11mo ago](https://www.amazon.co.uk/dp/B0FN7W3PMW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Topokki Rice Cake Kit Samsam Topokki Rice Cake 500g+ Korean Tteokbokki Hot & Spicy Sauce 150g (Samsam Topokki 500g+ Sweet&Spicy Sauce 150)**SamSam**£9.99**0.0★**▲ 452%**](https://www.amazon.co.uk/dp/B0H2FH3BNZ) [**SamSam Topokki Rice Cake 500g Combo - Choice of Korean Vegan Kimchi 180g or Traditional Gochujang (Hot Pepper Paste) 180g (Topokki + Hot Pepper Paste)**SamSam**£9.96**0.0★**▲ 447%**](https://www.amazon.co.uk/dp/B0GFXZ61FD) [**SamSam Instant Tteokbokki Topokki Korean Rice Cakes Chewy Street Snack Multi Flavours Carbonara Cheese Curry Garlic Teriyaki Jjajang Rose Original Sweet & Spicy (Pack of 6 Carbonara)**SamSam**£14.07**4.3★**▲ 107%**](https://www.amazon.co.uk/dp/B0F3NQVGTY) [**Samyang Hot Chicken Rice Cake(Topokki) Bowl (Pack of 2) (Original + Carbonara) 180.0 gram BBD: 10 August**Let's Go Market**£11.67**4.2★**▲ 104%**](https://www.amazon.co.uk/dp/B0B6PZCYVN) [**SamSam Instant Tteokbokki Topokki Korean Rice Cakes Chewy Street Snack Multi Flavours Carbonara Cheese Curry Garlic Teriyaki Jjajang Rose Original Sweet & Spicy (Carbonara 120g + Cheese 120g)**SamSam**£7.18**4.6★**▲ 72%**](https://www.amazon.co.uk/dp/B0FMYKWGQL)
**~~View all trending →~~**
## **What buyers say about tteokbokki**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**35%
*“Yummy taste”*
**Quality-Overall**8%
*“Good quality rice cakes”*
**Texture/Consistency-Overall**8%
*“the texture is nice and chewy”*
**Ease Of Chewing/Swallowing**8%
*“Nice and chewy”*
**Flavor**7%
*“spicy. original flavor.”*
**Baking**5%
*“The rice cakes have that perfect”*
**Value For Money**4%
*“Value for money”*
**Ease Of Use**4%
*“Its easy to make”*
**Spiciness**4%
*“spicy. original flavor.”*
**Cooking Instructions**3%
*“cooks nicely and chewy”*
### **What buyers complain about **
**Value For Money**17%
*“expensive”*
**Texture/Consistency-Overall**12%
*“the texture was just not for me”*
**Stale/Rotten/Spoiled**9%
*“Came expired tasted really bad would give it 0 stars if I could”*
**Smell**9%
*“rotten smell started coming from them”*
**Taste-Overall**9%
*“it didnt taste right”*
**Cooking Instructions**5%
*“despite following instructions”*
**Flavor**5%
*“when done the flavour was very strange”*
**Spiciness**5%
*“spicy that you literally can't taste anything”*
**Hard Feel**1%
*“not soft or mushy”*
## **Common questions**
- **Is tteokbokki profitable to sell on Amazon United Kingdom?**
- The niche generates £115K/yr across 22 tracked products. 0 of 9 products launched in the last 360 days are still selling. 90-day search growth is -24.3%. Flapen's verdict: Skip it (46/100).
- **How competitive is the tteokbokki niche?**
- 7 brands and 13 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 93% of demand.
- **What do buyers complain about in tteokbokki?**
- Top complaints mined from reviews: Value For Money, Texture/Consistency-Overall, Stale/Rotten/Spoiled. The return rate is 0.0%.
- **When does demand for tteokbokki peak?**
- Demand peaks in Jan; the busiest month runs 2.1× the quietest.
- **What does it cost to enter the tteokbokki niche?**
- Listings span £4.11–£25.50; the average listing price is £10.45 (sweet spot $15–$100). The average incumbent carries 206 reviews — the moat a new listing must climb.
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