---
title: "Truffles — £374K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/truffles"
last_updated: "2026-07-31T14:57:52.789Z"
locale: en
meta:
description: "Niche score 44/100 · £374K/yr market · 630K searches/yr · £10.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 44/100 · £374K/yr market · 630K searches/yr · £10.41 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Truffles — £374K/yr Amazon UK Niche (2026) - Flapen"
---
# **truffles**
**Skip it**
Brand-locked demand (top 5 brands take 97% of clicks) — this niche doesn't clear our bar today.
Market size 54Growth 11Conversion 64Competition 42Returns 100Price range 64Avg price 37Brand share 6Review moat 41Quality gap 37
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Good****5.7%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£4.05–£34.55**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Good****£374K**
£374K/yr · 630K searches
**Competition**
**Okay****60%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****2,409.96**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£10.41**
avg listing price — sweet spot $15–$100
**Growth**
**Bad****-28.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, truffles is a £374K/yr Amazon United Kingdom market (630K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Dec. Verdict: Skip it — 44/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **truffles market data**
- **Units sold / yr**
- **40K–50K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£416K–£521K**
- units × avg price
- **Conversion rate**
- **5.7%**
- **Avg BSR**
- **#157**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **57%**
- **Out of stock**
- **7.7%**
- **Avg brand age**
- **52 months**
- **Avg seller age**
- **164 days**
## **Competition & brand share**
The top 5 products take 60% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**47**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**60%**
Top 20: 97%
**Open market**
**1%**
- Monty Bojangles90% - Holdsworth Handmade English chocolates2% - Lily O'Brien's2% - The FULL ENGLISH COMPANY2% - Lindt1% - Cupido1% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -28.4% search growth over the last 90 days.
60K40KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Dec · busiest ÷ quietest = 5.9×
[**Open Trend **](https://flapen.com/research/uk/grocery/truffles/trend)
## **Top truffles search terms**
- **monty bojangles**138K/yr+40.4%6.4% conv. - **chocolate truffles**85K/yr-3.7%2.0% conv. - **truffles**58K/yr-19.4%2.2% conv. - **monty bojangles chocolates**206K/yr-80.6%7.9% conv. - **truffles chocolate**54K/yr-21.6%2.8% conv. - **bojangles chocolate truffles**14K/yr+82.9%7.0% conv. - **monty bojangles truffles**24K/yr-58.7%3.9% conv. - **bojangles**10K/yr-38.5%8.7% conv. - **truffle chocolates**8K/yr-13.9%2.8% conv. - **chocolate truffles gift box**8K/yr-21.1%3.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/truffles/search-terms)
## **Top truffles products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£37K20%£75K30%£112K40%£150K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 23 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Monty Bojangles Cocoa Dusted Truffles Gift Tower (3 x 100g Pack)- 3 Luxury Chocolate Truffle Boxes - Choccy Scoffy Scrumple Nutty & Flutter Scotch- The Perfect Chocolate Gift Box Selection**Monty Bojangles**£10.88**4.6★8,770 rev](https://www.amazon.co.uk/dp/B01E58MQWC) [2**Monty Bojangles Taste Adventure Cocoa Dusted Truffles Gift Box (225g) 6 Flavours Award Winning Truffles Beautiful Gift Box Perfect Chocolate Gift**Monty Bojangles**£8.38**4.6★3,523 rev](https://www.amazon.co.uk/dp/B015Z529V2) [3**Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - White Rose) Luxury Chocolatey Truffles - Collectable Mini Kit-Tin Wedding Favour Truffles Chocolate Gift Box With Bespoke Design**Monty Bojangles**£7.50**4.5★5,695 rev](https://www.amazon.co.uk/dp/B0G585LWQN) [4**Monty Bojangles Choccy Scoffy Cocoa Dusted Chocolate Truffles (3 x 100g Gift Box) Divine Cocoa Flavoured Truffles Award-Winning Luxury Gift Set**Monty Bojangles**£10.91**4.5★1,177 rev](https://www.amazon.co.uk/dp/B00YN70V3W) [5**Monty Bojangles Cocoa Dusted Chocolate Truffles Cat Tin (Persian Pink - 135g) Choccy Scoffy Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design**Monty Bojangles**£10.80**4.5★5,695 rev](https://www.amazon.co.uk/dp/B08CYQ39FW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Snoblets Dusted Chocolate Truffles with Crunchy Cereal Centre 126g 30% Cacao Milk Chocolate Truffles | Luxury Gourmet Chocolate with Sea Salt | Indulgent Gift Treat**The FULL ENGLISH COMPANY**£6.11**37 rev3mo ago](https://www.amazon.co.uk/dp/B0GVC6G58S) [**Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - White Rose) Luxury Chocolatey Truffles - Collectable Mini Kit-Tin Wedding Favour Truffles Chocolate Gift Box With Bespoke Design**Monty Bojangles**£7.50**5,695 rev7mo ago](https://www.amazon.co.uk/dp/B0G585LWQN) [**Monty Bojangles Cosmic Blink Cocoa Dusted Chocolate Truffles Cat Tin (135g - Cookie Moon) Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design**Monty Bojangles**£13.00**5,695 rev1y ago](https://www.amazon.co.uk/dp/B0DQQ67M8J) [**Monty Bojangles Cocoa Dusted Truffles Gift Tower (Movie Night - 3 x 100g Pack) 3 Luxury Chocolate Truffle Boxes - Popcorn Carousel Pretzel Parade & Cookie Moon - The Perfect Chocolate Box Selection**Monty Bojangles**£10.99**118 rev1y ago](https://www.amazon.co.uk/dp/B0DFWZLZYB) [**Monty Bojangles Cocoa Dusted Chocolate Truffles Cat Tin (Violet Rebel - 135g) Choccy Scoffy Flavoured Luxury Chocolatey Truffles - Collectable Cat Tin Truffles Chocolate Gift Box With Bespoke Design**Monty Bojangles**£10.97**5,695 rev1y ago](https://www.amazon.co.uk/dp/B0DBR7YDG7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Snoblets Dusted Chocolate Truffles with Crunchy Cereal Centre 126g 30% Cacao Milk Chocolate Truffles | Luxury Gourmet Chocolate with Sea Salt | Indulgent Gift Treat**The FULL ENGLISH COMPANY**£6.11**4.4★**▲ 716%**](https://www.amazon.co.uk/dp/B0GVC6G58S) [**Monty Bojangles Berry Bubbly Cocoa Dusted Chocolate Truffles (2 x 150g Chocolate Gift Box) - Raspberry & Popping Candy Flavoured Chocolatey Truffles - Award Winning Luxury Chocolates Gift Set**Monty Bojangles**£10.14**4.3★**▲ 217%**](https://www.amazon.co.uk/dp/B016AEJZ2I) [**Monty Bojangles Cocoa Dusted Chocolate Truffles Kit Tin (36g - White Rose) Luxury Chocolatey Truffles - Collectable Mini Kit-Tin Wedding Favour Truffles Chocolate Gift Box With Bespoke Design**Monty Bojangles**£7.50**4.5★**▲ 147%**](https://www.amazon.co.uk/dp/B0G585LWQN) [**Monty Bojangles Taste Adventure Cocoa Dusted Truffles Gift Box (225g) 6 Flavours Award Winning Truffles Beautiful Gift Box Perfect Chocolate Gift**Monty Bojangles**£8.38**4.6★**▲ 139%**](https://www.amazon.co.uk/dp/B015Z529V2) [**Monty Bojangles Choccy Scoffy Cocoa Dusted Chocolate Truffles (3 x 100g Gift Box) Divine Cocoa Flavoured Truffles Award-Winning Luxury Gift Set**Monty Bojangles**£10.91**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B00YN70V3W)
**~~View all trending →~~**
## **What buyers say about truffles**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Absolutely delicious”*
**Gifting Purpose**18%
*“Lovely gift”*
**Vegan/Organic**7%
*“The best vegan treat”*
**Quality-Overall**6%
*“Top quality chocolate”*
**Value For Money**5%
*“Excellent value”*
**Sweetness**5%
*“balances the sweetness perfectly”*
**Flavor**4%
*“Rich flavour”*
**Baking**2%
*“OK. nice for a treat once in a while”*
**Crispiness**2%
*“this one has such a nice surprise of super crunchy cereal”*
**Texture/Consistency-Overall**1%
*“a glorious creamy texture”*
### **What buyers complain about **
**Size-Overall**25%
*“a very small portion”*
**Storage Temperature**11%
*“Melted lump”*
**Value For Money**11%
*“waste of money”*
**Taste-Overall**6%
*“They literally taste like they're mixed with poo”*
**Sweetness**3%
*“I usually find milk chocolate too sweet”*
**Advertised Vs Actual Product**2%
*“Misleading”*
**Quality-Overall**2%
*“Lindor for sending out shoddy goods with not quality control”*
**Nutritional Content**2%
*“Do not buy them if you are on a diet”*
**Crispiness**2%
*“DUSTED TRUFFLES”*
**Moist/Dry**1%
*“Dryness”*
## **Common questions**
- **Is truffles profitable to sell on Amazon United Kingdom?**
- The niche generates £374K/yr across 23 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -28.4%. Flapen's verdict: Skip it (44/100).
- **How competitive is the truffles niche?**
- 7 brands and 47 sellers compete. The top 5 products take 60% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in truffles?**
- Top complaints mined from reviews: Size-Overall, Storage Temperature, Value For Money. The return rate is 0.1%.
- **When does demand for truffles peak?**
- Demand peaks in Dec; the busiest month runs 5.9× the quietest.
- **What does it cost to enter the truffles niche?**
- Listings span £4.05–£34.55; the average listing price is £10.41 (sweet spot $15–$100). The average incumbent carries 2,410 reviews — the moat a new listing must climb.
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