---
title: "Trend — truffle - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/truffle/trend"
last_updated: "2026-07-31T14:08:33.362Z"
locale: en
meta:
  description: "Niche score 53/100 · £183K/yr market · 159K searches/yr · £14.48 avg price. Soft demand (-25.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 53/100 · £183K/yr market · 159K searches/yr · £14.48 avg price. Soft demand (-25.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — truffle - Flapen"
---

# **truffle**

**Worth a look**

Shows low returns (0.0%), but soft demand (-25.1% this quarter) keeps it on the watch list.

Market size 37Growth 12Conversion 79Competition 46Returns 100Price range 70Avg price 71Brand share 26Review moat 71Quality gap 79

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.0%**

search→purchase rate — share of searches ending in a sale

**Quality gap**

**Great****4.2★**

avg incumbent rating — lower means beatable quality

**Review moat**

**Good****662.73**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Good****£14.48**

avg listing price — sweet spot $15–$100

**Price range**

**Good****£2.26–£44.38**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Competition**

**Okay****57%**

top-5 click share — leaders hold, buyers still browse

**Market size**

**Okay****£183K**

£183K/yr · 159K searches

**Brand share**

**Okay****90%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-25.1%**

90-day search growth — must beat 0% to launch