---
title: "Truffle — £183K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/truffle"
last_updated: "2026-07-31T12:37:28.702Z"
locale: en
meta:
description: "Niche score 53/100 · £183K/yr market · 159K searches/yr · £14.48 avg price. Soft demand (-25.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 53/100 · £183K/yr market · 159K searches/yr · £14.48 avg price. Soft demand (-25.1% this quarter) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Truffle — £183K/yr Amazon UK Niche (2026) - Flapen"
---
# **truffle**
**Worth a look**
Shows low returns (0.0%), but soft demand (-25.1% this quarter) keeps it on the watch list.
Market size 37Growth 12Conversion 79Competition 46Returns 100Price range 70Avg price 71Brand share 26Review moat 71Quality gap 79
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****8.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.2★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Good****662.73**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Good****£14.48**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£2.26–£44.38**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£183K**
£183K/yr · 159K searches
**Brand share**
**Okay****90%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-25.1%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, truffle is a £183K/yr Amazon United Kingdom market (159K searches/yr). The top 5 brands hold 90% of demand. Demand peaks in Nov–Dec. Verdict: Worth a look — 53/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **truffle market data**
- **Units sold / yr**
- **13K–15K**
- avg 250–500/product
- **Revenue / yr**
- **£181K–£217K**
- units × avg price
- **Conversion rate**
- **8.0%**
- **Avg BSR**
- **#64**
- **Page quality**
- **0%**
- **Prime**
- **92%**
- **Sponsored**
- **65%**
- **Out of stock**
- **1.6%**
- **Avg brand age**
- **66 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**13 **▲rising
**Sellers**
**36**
**Top-5 brand share**
**90%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 94%
**Open market**
**8%**
- TruffleHunter32% - La Rustichella26% - HEINZ25% - Filippo Berio4% - TRUFFLE GUYS3% - SALDVA2% - Open — no brand owns it (7 brands, 8%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.1% search growth over the last 90 days.
7K5KSpike '24Holiday '24Spike '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.0×
[**Open Trend **](https://flapen.com/research/uk/grocery/truffle/trend)
## **Top truffle search terms**
- **truffle**92K/yr-26.7%3.5% conv. - **truffle mayo**20K/yr-9.6%11.1% conv. - **truffle paste**18K/yr-28.2%6.5% conv. - **black truffle**13K/yr-36.0%4.1% conv. - **truffle mayonnaise**6K/yr-33.5%10.9% conv. - **truffle hunter**5K/yr-20.6%1.9% conv. - **black truffle paste**3K/yr-7.8%8.5% conv. - **white truffle**3K/yr-29.3%0.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/truffle/search-terms)
## **Top truffle products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£9K10%£18K15%£28K20%£37K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Heinz Truffle Mayonnaise 220ml**HEINZ**£2.26**4.4★513 rev](https://www.amazon.co.uk/dp/B08DW2N6X1) [2**La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free**La Rustichella**£15.02**4.5★1,337 rev](https://www.amazon.co.uk/dp/B00NQDTIGK) [3**TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g**TruffleHunter**£9.74**4.3★1,321 rev](https://www.amazon.co.uk/dp/B08RS71G6W) [4**Heinz Truffle Mayonnaise 380g**HEINZ**£2.96**4.4★43 rev](https://www.amazon.co.uk/dp/B0FC733MD2) [5**La Rustichella - Black Truffle Patè 280gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free**La Rustichella**£25.74**4.5★1,337 rev](https://www.amazon.co.uk/dp/B00NQDTKO0)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons The Best Parmesan & Truffle Skin On Fries 300g**Morrisons**£3.18**0 rev2mo ago](https://www.amazon.co.uk/dp/B0GZHWKQYZ) [**Heinz Truffle Mayonnaise 380g**HEINZ**£2.96**43 rev1y ago](https://www.amazon.co.uk/dp/B0FC733MD2) [**La Rustichella - Whole Black Truffles 35gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free**La Rustichella**£19.88**156 rev1y ago](https://www.amazon.co.uk/dp/B07FWRF7VQ) [**TruffleGuys Signature Truffle Dust (45g) | Award-Winning Truffle Powder Made With Italian Black Truffles | Incredibly Versatile Gourmet Umami Seasoning in a Shaker Jar | Sprinkle on Everything | Vegan**TRUFFLE GUYS**£13.61**111 rev2y ago](https://www.amazon.co.uk/dp/B0D67FCX8D) [**La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free**La Rustichella**£15.02**1,337 rev3y ago](https://www.amazon.co.uk/dp/B00NQDTIGK)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons The Best Parmesan & Truffle Skin On Fries 300g**Morrisons**£3.18**0.0★**▲ 593%**](https://www.amazon.co.uk/dp/B0GZHWKQYZ) [**La Rustichella - Whole Black Truffles 35gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free**La Rustichella**£19.88**4.2★**▲ 199%**](https://www.amazon.co.uk/dp/B07FWRF7VQ) [**Truffle Fries Bliss - Premium Truffle-Flavoured Seasoning - Crafted for Gourmet Fries & Savoury Dishes - Glass Jar (60g)**SALDVA**£8.55**4.3★**▲ 58%**](https://www.amazon.co.uk/dp/B0DXFGVH1J) [**Heinz Truffle Mayonnaise 380g**HEINZ**£2.96**4.4★**▲ 56%**](https://www.amazon.co.uk/dp/B0FC733MD2) [**La Rustichella - Black Truffle Patè 90gr - 100% Made in Italy | Vegan Gluten-Free Cholesterol-Free**La Rustichella**£15.02**4.5★**▲ 41%**](https://www.amazon.co.uk/dp/B00NQDTIGK)
**~~View all trending →~~**
## **What buyers say about truffle**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“Delicious addition to chips”*
**Flavor**19%
*“Super tasty flavouring”*
**Quality-Overall**14%
*“Great quality mayonnaise”*
**Value For Money**10%
*“Good price”*
**Smell**4%
*“Smelled very good”*
**Texture/Consistency-Overall**3%
*“creamy texture with a nice hint of truffle that isnt too overpowering”*
**Sweetness**1%
*“So yumi I can eat them like sweets”*
**Blend/Ratio**1%
*“Really really nice blend of truffles keeps the old taste buds shouting for more”*
**Cooking Instructions**1%
*“elevates any dish”*
**Crispiness**1%
*“My favourite way to use it so far has been with fries. made crispy in the air fryer”*
### **What buyers complain about **
**Taste-Overall**26%
*“the taste has a very slight bitterness that I cant quite describe”*
**Smell**10%
*“the smell was so pungent”*
**Flavor**9%
*“unfortunately, the flavour just doesnt work for us”*
**Value For Money**6%
*“not the price”*
**Size-Overall**4%
*“But in this larger size it seems like a niche that many people won”*
**Quality-Overall**4%
*“Poor quality”*
**Strength**3%
*“Not so strong”*
**Salt Content**3%
*“Its mainly salt”*
**Advertised Vs Actual Product**3%
*“Item does not fit product description”*
**Stale/Rotten/Spoiled**3%
*“Truffletastic”*
## **Common questions**
- **Is truffle profitable to sell on Amazon United Kingdom?**
- The niche generates £183K/yr across 26 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -25.1%. Flapen's verdict: Worth a look (53/100).
- **How competitive is the truffle niche?**
- 13 brands and 36 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 90% of demand.
- **What do buyers complain about in truffle?**
- Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.0%.
- **When does demand for truffle peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.0× the quietest.
- **What does it cost to enter the truffle niche?**
- Listings span £2.26–£44.38; the average listing price is £14.48 (sweet spot $15–$100). The average incumbent carries 663 reviews — the moat a new listing must climb.
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