---
title: "Truffle Oil — £135K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/truffle-oil"
last_updated: "2026-07-31T11:48:51.082Z"
locale: en
meta:
description: "Niche score 48/100 · £135K/yr market · 98K searches/yr · £14.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £135K/yr market · 98K searches/yr · £14.40 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Truffle Oil — £135K/yr Amazon UK Niche (2026) - Flapen"
---
# **truffle oil**
**Skip it**
Soft demand (-19.5% this quarter) — this niche doesn't clear our bar today.
Market size 30Growth 15Conversion 85Competition 34Returns 100Price range 63Avg price 70Brand share 26Review moat 60Quality gap 50
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****9.5%**
search→purchase rate — share of searches ending in a sale
**Avg price**
**Good****£14.40**
avg listing price — sweet spot $15–$100
**Price range**
**Good****£5.51–£30.82**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Good****1,106.18**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****65%**
top-5 click share — leaders hold, buyers still browse
**Market size**
**Okay****£135K**
£135K/yr · 98K searches
**Brand share**
**Okay****89%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-19.5%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, truffle oil is a £135K/yr Amazon United Kingdom market (98K searches/yr). The top 5 brands hold 89% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **truffle oil market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£144K–£180K**
- units × avg price
- **Conversion rate**
- **9.5%**
- **Avg BSR**
- **#82**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **71%**
- **Out of stock**
- **5.5%**
- **Avg brand age**
- **76 months**
- **Avg seller age**
- **194 days**
## **Competition & brand share**
The top 5 products take 65% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**24**
**Top-5 brand share**
**89%**
Top 20: 100%
**Top-5 click share**
**65%**
Top 20: 100%
**Open market**
**7%**
- TruffleHunter53% - Filippo Berio18% - Silk Route Spice Company11% - Yolioo4% - Sabatino Tartufi4% - Fresh Olive3% - Open — no brand owns it (4 brands, 7%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -19.5% search growth over the last 90 days.
5K3KSpike '24Holiday '24Spike '25Black Friday '25Holiday '25 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
[**Open Trend **](https://flapen.com/research/uk/grocery/truffle-oil/trend)
## **Top truffle oil search terms**
- **truffle oil**88K/yr-19.1%8.1% conv. - **white truffle oil**5K/yr-23.1%10.4% conv. - **black truffle oil**5K/yr-23.2%10.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/truffle-oil/search-terms)
## **Top truffle oil products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£7K10%£13K15%£20K20%£27K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 17 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Filippo Berio Truffle Flavoured Extra Virgin Olive Oil 250ml**Filippo Berio**£5.51**4.5★231 rev](https://www.amazon.co.uk/dp/B09ZLNCZ4G) [2**TruffleHunter - Black Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml**TruffleHunter**£9.95**4.6★4,361 rev](https://www.amazon.co.uk/dp/B005451N2K) [3**TruffleHunter - Black Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 250 ml**TruffleHunter**£17.30**4.6★4,361 rev](https://www.amazon.co.uk/dp/B07Y243RWV) [4**Silk Route Spice Company White Truffle Oil 250ml / 8.45fl oz - Extra Virgin Olive Oil in Pourer Bottle**Silk Route Spice Company**£9.55**4.0★1,053 rev](https://www.amazon.co.uk/dp/B07F1RWLTX) [5**TruffleHunter - White Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml**TruffleHunter**£9.86**4.6★847 rev](https://www.amazon.co.uk/dp/B08Q3WLM1R)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Hillfarm Black Truffle Extra Virgin Cold Pressed Rapeseed Oil - 250ml | Truffle Oil for Finishing & Dressing | Low in Saturated Fat | High in Omega 3 | Rich Earthy Flavour | Gluten Free & Vegan**hillfarm**£9.98**40 rev1y ago](https://www.amazon.co.uk/dp/B0DZP4XV72) [**TruffleHunter - Black & White Truffle Oil Set - 250 ml X2**TruffleHunter**£30.82**4,361 rev2y ago](https://www.amazon.co.uk/dp/B0D9KHZKHB) [**TruffleHunter - Black & White Truffle Oil Set - Extra Virgin Olive Oil for Cooking & Seasoning - 100 ml X2**TruffleHunter**£16.95**66 rev2y ago](https://www.amazon.co.uk/dp/B0D92RY2TL) [**YOLIOO White Truffle Oil | Made with Extra Virgin Olive Oil | Made in Italy | Cold Pressed Early Harvest Infused Truffle Oil | High Polyphenols EVOO | 250ml**Yolioo**£15.02**32 rev2y ago](https://www.amazon.co.uk/dp/B0D92DBXWZ) [**TruffleHunter - White Truffle Oil - Extra Virgin Olive Oil for Cooking & Seasoning - 250 ml**TruffleHunter**£17.10**847 rev2y ago](https://www.amazon.co.uk/dp/B0876D88P4)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Olio Luglio - White Truffle Olive Oil (250 ml) | Extra Virgin Olive Oil | White Truffle Essence | Cold Pressed | Glass Bottle (250 ml)**Luglio**£8.90**4.5★**▲ 112%**](https://www.amazon.co.uk/dp/B092MZH5TD) [**TruffleHunter - Black Truffle Dust - Umami Seasoning - Gourmet Condiments - 65g**TruffleHunter**£9.74**4.3★**▲ 106%**](https://www.amazon.co.uk/dp/B08RS71G6W) [**TruffleHunter - Black & White Truffle Oil Set - 250 ml X2**TruffleHunter**£30.82**4.6★**▲ 63%**](https://www.amazon.co.uk/dp/B0D9KHZKHB) [**Sabatino Tartufi White Truffle Infused Olive Oil - All Natural Made From White Truffles Vegan Vegetarian Kosher Natural Truffle Flavor 100ml**Sabatino Tartufi**£9.26**4.4★**▲ 42%**](https://www.amazon.co.uk/dp/B00EC5JPT6) [**Tuscanini Black Truffle Oil Made With Premium Italian Extra Virgin Olive Oil Real Truffle Shavings in the Bottle 250ml Cold-Pressed Fine Tasting Non GMO Product of Italy**Tuscanini**£21.11**4.3★**▲ 39%**](https://www.amazon.co.uk/dp/B08ZJM9YGD)
**~~View all trending →~~**
## **What buyers say about truffle oil**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**24%
*“Lovely taste great accompaniment to most savoury dishes would recommend”*
**Flavor**17%
*“Wonderful addictive flavour”*
**Value For Money**16%
*“Great value”*
**Quality-Overall**13%
*“this is a really well-made oil, subtle”*
**Oily/Greasy**8%
*“Love this sort of oil”*
**Smell**7%
*“Very strong smell which I agree with other buyers keep jar in extra stotage container other wise small will linger in kitchen cupboard”*
**Gifting Purpose**4%
*“dely was good it was a gift”*
**Cooking Instructions**2%
*“Treated amazing cooks”*
**Ease Of Use**1%
*“Using it carefully”*
**Nutritional Content**1%
*“Has added another level to our food”*
### **What buyers complain about **
**Taste-Overall**29%
*“Unfortunately I didn't like the taste”*
**Smell**19%
*“the smell is incredibly deceiving”*
**Flavor**10%
*“An oil with artificial flavouring”*
**Advertised Vs Actual Product**7%
*“Item does not fit product description”*
**Ingredients-Overall**5%
*“the product contain too much added ingredients”*
**Quality-Overall**4%
*“Absolutely rubbish”*
**Value For Money**3%
*“It was expensive for the size of it”*
**Allergies**2%
*“started to make me feel sick”*
**Oily/Greasy**2%
*“Oil”*
**Strength**1%
*“Far too strong”*
## **Common questions**
- **Is truffle oil profitable to sell on Amazon United Kingdom?**
- The niche generates £135K/yr across 17 tracked products. 90-day search growth is -19.5%. Flapen's verdict: Skip it (48/100).
- **How competitive is the truffle oil niche?**
- 10 brands and 24 sellers compete. The top 5 products take 65% of clicks and top 5 brands hold 89% of demand.
- **What do buyers complain about in truffle oil?**
- Top complaints mined from reviews: Taste-Overall, Smell, Flavor. The return rate is 0.1%.
- **When does demand for truffle oil peak?**
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- **What does it cost to enter the truffle oil niche?**
- Listings span £5.51–£30.82; the average listing price is £14.40 (sweet spot $15–$100). The average incumbent carries 1,106 reviews — the moat a new listing must climb.
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