---
title: "Toy Story Cake Toppers — £31K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toy-story-cake-toppers"
last_updated: "2026-07-31T11:50:19.013Z"
locale: en
meta:
description: "Niche score 48/100 · £31K/yr market · 112K searches/yr · £8.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £31K/yr market · 112K searches/yr · £8.02 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toy Story Cake Toppers — £31K/yr Amazon UK Niche (2026) - Flapen"
---
# **toy story cake toppers**
**Skip it**
Prices mostly outside the sweet spot ($4.10–$12.99) — this niche doesn't clear our bar today.
Market size 8Growth 64Conversion 44Competition 49Returns 98Price range 0Avg price 22Brand share 61Review moat 91Quality gap 35
**Returns**
**Incredible****0.5%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****170.5**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Good****+42.9%**
90-day search growth — must beat 0% to launch
**Brand share**
**Good****69%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****55%**
top-5 click share — leaders hold, buyers still browse
**Conversion**
**Okay****3.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Bad****£8.02**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£31K**
£31K/yr · 112K searches
**Price range**
**Bad****£4.10–£12.99**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500") [** Out of Stock**](https://flapen.com/research/niches?market=uk&signal=out_of_stock "OOS rate > 10%")
According to Flapen's Amazon United Kingdom niche tracking, toy story cake toppers is a £31K/yr Amazon United Kingdom market (112K searches/yr). The top 5 brands hold 69% of demand. Verdict: Skip it — 48/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toy story cake toppers market data**
- **Units sold / yr**
- **4K–5K**
- avg 100–250/product
- **Revenue / yr**
- **£32K–£40K**
- units × avg price
- **Conversion rate**
- **3.5%**
- **Avg BSR**
- **#439**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **85%**
- **Out of stock**
- **14.1%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **190 days**
## **Competition & brand share**
The top 5 products take 55% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**14 **▼falling
**Sellers**
**17**
**Top-5 brand share**
**69%**
Top 20: 100%
**Top-5 click share**
**55%**
Top 20: 100%
**Open market**
**24%**
- Sovanna21% - Heartsking15% - YOOYEH13% - LaVenty11% - mciskin10% - dekora7%
## **Top toy story cake toppers search terms**
- **toy story cake toppers**51K/yr+29.1%2.8% conv. - **toy story cake decorations**27K/yr+38.6%2.0% conv. - **toy story cake topper**18K/yr+66.9%1.9% conv. - **toy story cupcake toppers**8K/yr+112.7%3.6% conv. - **toy story cake**5K/yr+64.5%1.2% conv. - **toy story birthday cake**4K/yr+26.1%0.7% conv. [**All search terms **](https://flapen.com/research/uk/grocery/toy-story-cake-toppers/search-terms)
## **Top toy story cake toppers products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£2K10%£3K15%£5K20%£6K1101001K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**25pcs Toy Cake Toppers Cupcake Toppers For Birthday Cake Decorations Birthday Party Supplies Decorations**Sovanna**£5.32**4.4★131 rev](https://www.amazon.co.uk/dp/B0GFVWFK1B) [2**25pcs Assorted Cake Toppers Cupcake Toppers Multicolor Birthday Cake Decorations Themed Cupcake Decorations Set**YOOYEH**£4.39**4.0★1 rev](https://www.amazon.co.uk/dp/B0GSV3JP12) [3**LaVenty Toy Happy Birthday Sign Cake Decorations Yellow Red Blue Balls Cake Decoration Birthday Cake Topper**LaVenty**£10.08**4.0★20 rev](https://www.amazon.co.uk/dp/B0DLNXTMFJ) [4**9Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers**Heartsking**£10.83**3.6★4 rev](https://www.amazon.co.uk/dp/B0GR4TQL3B) [5**8Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers**Heartsking**£10.79**5.0★1 rev](https://www.amazon.co.uk/dp/B0GR4J36XP)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Sinmaklin Classic Mini Figures Set Plastic Cake Toppers 7Pcs Cartoon Figurines for Birthday Cupcake Decorations Party Favors Goodie Bag Fillers**Sinmaklin**£12.99**2 rev2mo ago](https://www.amazon.co.uk/dp/B0H1C3MHDZ) [**dekora Toy Story Edible Mini Wafer Cupcake Toppers Edible Cake Decorations for Cookies & Muffins Buzz Lightyear & Woody Design Gluten-Free Easy to Use Party Supplies Pack of 20 3.4 CM**dekora**£5.34**2 rev2mo ago](https://www.amazon.co.uk/dp/B0GYSFV6P7) [**Cake Toppers Figures Kids 6Pcs Toy Figures Cake Decoration Toys Dolls Mini Action Figure Set Birthday Cake Decoration Party Supplies for Kids Girls Boys Birthday Party Baby Shower Decoration**Luchild**£11.09**0 rev3mo ago](https://www.amazon.co.uk/dp/B0GVNRT791) [**25pcs Assorted Cake Toppers Cupcake Toppers Multicolor Birthday Cake Decorations Themed Cupcake Decorations Set**YOOYEH**£4.39**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GSV3JP12) [**9Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers**Heartsking**£10.83**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GR4TQL3B)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**dekora Toy Story Edible Mini Wafer Cupcake Toppers Edible Cake Decorations for Cookies & Muffins Buzz Lightyear & Woody Design Gluten-Free Easy to Use Party Supplies Pack of 20 3.4 CM**dekora**£5.34**5.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0GYSFV6P7) [**8Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers**Heartsking**£10.79**5.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0GR4J36XP) [**20 Pcs Cartoon Birthday Candles Mini Figures Set 12 Candles 1 Cake Toppers 7 Cupcake Toppers Figurines Cake Decoration for Boys Girls Birthday Party Graduation Party**yumcute**£11.82**5.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0GQM4XMNN) [**9Pcs Story Mini Figures Set Cake Toppers Cupcake Toppers Party Decorations Supplies Cartoon Theme Party Favors Birthday Gift Desk Decor for Boys Grils Kids Toy Lovers**Heartsking**£10.83**3.6★**▲ 89%**](https://www.amazon.co.uk/dp/B0GR4TQL3B) [**Sinmaklin Classic Mini Figures Set Plastic Cake Toppers 7Pcs Cartoon Figurines for Birthday Cupcake Decorations Party Favors Goodie Bag Fillers**Sinmaklin**£12.99**5.0★**▲ 89%**](https://www.amazon.co.uk/dp/B0H1C3MHDZ)
**~~View all trending →~~**
## **What buyers say about toy story cake toppers**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**38%
*“Great cake transfer”*
**Value For Money**17%
*“Great little figures Just like the characters Good value for money”*
**Size-Overall**13%
*“Decent size and goes into the cake perfectly”*
**Color**10%
*“Colourful and do the job”*
**Advertised Vs Actual Product**6%
*“the definitely did what I hoped”*
**Durability**4%
*“They were durable, colorful, and not too small”*
**Functionality-Overall**4%
*“Worked really well”*
**Collectibles**4%
*“Great Little Characters”*
**Fun/Entertainment Experience**2%
*“Turned a boring chocolate cake into a fun, vibrant and Toy Story cake”*
### **What buyers complain about **
**Size-Overall**36%
*“The balls are all same small size”*
**Value For Money**29%
*“I think its a bit to expensive for what you get”*
**Adhesion/Stickiness**14%
*“one came off of the end of the stick”*
**Advertised Vs Actual Product**7%
*“The toppers that were advertised as plastic looked like small figures on the picture”*
**Quality-Overall**7%
*“and poor quality”*
### **Top return reasons **
**Size-Overall**37%
**Quality-Overall**31%
**Advertised Vs Actual Product**11%
**Color**8%
**Strength**4%
**Defective Material/Parts**3%
**Adhesion/Stickiness**3%
**Unsustainable Design**1%
**Thickness**1%
**Choking**1%
## **Common questions**
- **Is toy story cake toppers profitable to sell on Amazon United Kingdom?**
- The niche generates £31K/yr across 20 tracked products. 1 of 11 products launched in the last 360 days are still selling. 90-day search growth is +42.9%. Flapen's verdict: Skip it (48/100).
- **How competitive is the toy story cake toppers niche?**
- 14 brands and 17 sellers compete. The top 5 products take 55% of clicks and top 5 brands hold 69% of demand.
- **What do buyers complain about in toy story cake toppers?**
- Top complaints mined from reviews: Size-Overall, Value For Money, Adhesion/Stickiness. The return rate is 0.5%.
- **What does it cost to enter the toy story cake toppers niche?**
- Listings span £4.10–£12.99; the average listing price is £8.02 (sweet spot $15–$100). The average incumbent carries 171 reviews — the moat a new listing must climb.
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