---
title: "Search terms — tortellini - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tortellini/search-terms"
last_updated: "2026-07-31T18:23:52.998Z"
locale: en
meta:
  description: "Niche score 51/100 · £165K/yr market · 218K searches/yr. Prices mostly outside the sweet spot ($0.72–$8.22) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 51/100 · £165K/yr market · 218K searches/yr. Prices mostly outside the sweet spot ($0.72–$8.22) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — tortellini - Flapen"
---

# **tortellini**

**Worth a look**

Shows searches that convert (25.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.22) keeps it on the watch list.

Market size 34Growth 16Conversion 100Competition 71Returns 100Price range 0Avg price 8Brand share 13Review moat 85Quality gap 70

**Conversion**

**Incredible****25.0%**

search→purchase rate — share of searches ending in a sale

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Review moat**

**Great****294.94**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Quality gap**

**Good****4.3★**

avg incumbent rating — lower means beatable quality

**Market size**

**Okay****£165K**

£165K/yr · 218K searches

**Growth**

**Bad****-17.4%**

90-day search growth — must beat 0% to launch

**Brand share**

**Bad****95%**

top-5 brand share — brand-locked demand

**Avg price**

**Bad****£3.02**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.72–£8.22**

cheapest to priciest tracked listing — scored on the share inside $15–$100