---
title: "Tortellini — £165K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tortellini"
last_updated: "2026-07-31T13:20:12.244Z"
locale: en
meta:
description: "Niche score 51/100 · £165K/yr market · 218K searches/yr. Prices mostly outside the sweet spot ($0.72–$8.22) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £165K/yr market · 218K searches/yr. Prices mostly outside the sweet spot ($0.72–$8.22) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tortellini — £165K/yr Amazon UK Niche (2026) - Flapen"
---
# **tortellini**
**Worth a look**
Shows searches that convert (25.0% search→purchase), but prices mostly outside the sweet spot ($0.72–$8.22) keeps it on the watch list.
Market size 34Growth 16Conversion 100Competition 71Returns 100Price range 0Avg price 8Brand share 13Review moat 85Quality gap 70
**Conversion**
**Incredible****25.0%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Great****294.94**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Good****43%**
top-5 click share — leaders hold, buyers still browse
**Quality gap**
**Good****4.3★**
avg incumbent rating — lower means beatable quality
**Market size**
**Okay****£165K**
£165K/yr · 218K searches
**Growth**
**Bad****-17.4%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****95%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£3.02**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.72–£8.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tortellini is a £165K/yr Amazon United Kingdom market (218K searches/yr). The top 5 brands hold 95% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tortellini market data**
- **Units sold / yr**
- **50K–60K**
- avg 1,250–1,500/product
- **Revenue / yr**
- **£151K–£181K**
- units × avg price
- **Conversion rate**
- **25.0%**
- **Avg BSR**
- **#186**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **11%**
- **Out of stock**
- **0.6%**
- **Avg brand age**
- **74 months**
- **Avg seller age**
- **186 days**
## **Competition & brand share**
The top 5 products take 43% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**8 **▼falling
**Sellers**
**15**
**Top-5 brand share**
**95%**
Top 20: 100%
**Top-5 click share**
**43%**
Top 20: 84%
**Open market**
**3%**
- La Famiglia Rana43% - Morrisons24% - Giovanni Rana15% - Giovanni10% - Dell'Ugo4% - Barilla2% - Open — no brand owns it (2 brands, 3%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -17.4% search growth over the last 90 days.
6K4KSpike '24Spike '25Black Friday '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.4×
[**Open Trend **](https://flapen.com/research/uk/grocery/tortellini/trend)
## **Top tortellini search terms**
- **fresh pasta**79K/yr+5.3%12.0% conv. - **tortellini**55K/yr-5.3%10.3% conv. - **rana**38K/yr-26.5%23.4% conv. - **filled pasta**14K/yr+15.8%9.2% conv. - **rana pasta**9K/yr-46.1%16.4% conv. - **pasta fresh**6K/yr+8.4%13.4% conv. - **rana pasta ready meals**10K/yr-84.6%2.9% conv. - **stuffed pasta**4K/yr+1.9%14.5% conv. - **la famiglia rana**3K/yr-40.2%21.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tortellini/search-terms)
## **Top tortellini products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£7K8%£13K12%£20K16%£26K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**La Famiglia Rana Spinach and Ricotta Fresh Tortelloni Pasta 250g**La Famiglia Rana**£2.69**4.4★654 rev](https://www.amazon.co.uk/dp/B07FF34QFM) [2**La Famiglia Rana Mushroom & Mascarpone Fresh Tortelloni 250g**Giovanni**£2.67**4.5★195 rev](https://www.amazon.co.uk/dp/B07RLJRQTR) [3**La Famiglia Rana Prosciutto Cotto Ham & Mozzarella Cheese Fresh Tortelloni Pasta 250g**Giovanni Rana**£2.67**4.4★653 rev](https://www.amazon.co.uk/dp/B07HLQKKZT) [4**Morrisons Fusilli 500g**Morrisons**£2.36**4.4★302 rev](https://www.amazon.co.uk/dp/B07VMTKJXX) [5**La Famiglia Rana Garlic & Mozzarella Filled Pan-Fry Gnocchi 280g**Giovanni Rana**£2.74**4.5★107 rev](https://www.amazon.co.uk/dp/B0CWP6R7J6)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**La Famiglia Rana Spicy Sausage & Mozzarella 250g**La Famiglia Rana**£2.76**9 rev10mo ago](https://www.amazon.co.uk/dp/B07RH6J8VR) [**Rana Garlic Prawn & Chilli Fresh Girasoli 250g**La Famiglia Rana**£3.66**16 rev10mo ago](https://www.amazon.co.uk/dp/B07RJC93W1) [**La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g**La Famiglia Rana**£3.57**11 rev10mo ago](https://www.amazon.co.uk/dp/B07RKGYL5J) [**La Famiglia Rana Roast Chicken 250g**La Famiglia Rana**£2.80**20 rev10mo ago](https://www.amazon.co.uk/dp/B07RH6NP1Z) [**La Famiglia Rana Tomato & Mascarpone 200g**La Famiglia Rana**£2.51**4 rev10mo ago](https://www.amazon.co.uk/dp/B07RH9K78J)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Tagliatelle 500g**Morrisons**£1.12**4.6★**▲ 101%**](https://www.amazon.co.uk/dp/B01IBO160O) [**Rana Garlic Prawn & Chilli Fresh Girasoli 250g**La Famiglia Rana**£3.66**4.4★**▲ 84%**](https://www.amazon.co.uk/dp/B07RJC93W1) [**La Famiglia Rana Tomato & Mascarpone 200g**La Famiglia Rana**£2.51**4.4★**▲ 80%**](https://www.amazon.co.uk/dp/B07RH9K78J) [**La Famiglia Rana Spicy Sausage & Mozzarella 250g**La Famiglia Rana**£2.76**3.6★**▲ 58%**](https://www.amazon.co.uk/dp/B07RH6J8VR) [**La Famiglia Rana Slow Cooked Braised Beef & Red Wine Girasoli 250g**La Famiglia Rana**£3.57**4.0★**▲ 57%**](https://www.amazon.co.uk/dp/B07RKGYL5J)
**~~View all trending →~~**
## **What buyers say about tortellini**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**41%
*“Absolutely delicious”*
**Quality-Overall**15%
*“Its a good quality sauce”*
**Cooking Instructions**9%
*“cooks quick and is nice”*
**Value For Money**8%
*“worth the money”*
**Flavor**7%
*“full of flavour”*
**Ease Of Use**5%
*“So quick and easy”*
**Ease Of Chewing/Swallowing**2%
*“Love it, easier to eat than Spaghetti”*
**Dietary Certification**2%
*“Good UPF free option”*
**Crispiness**1%
*“Scrumptious”*
**Advertised Vs Actual Product**1%
*“Better than expected”*
### **What buyers complain about **
**Taste-Overall**22%
*“Not very tasty”*
**Flavor**16%
*“the beef just had no flavour at all”*
**Quality-Overall**11%
*“Not the best”*
**Value For Money**8%
*“Expensive for what you get”*
**Salt Content**7%
*“Way too heavy on the salt”*
**Ease Of Chewing/Swallowing**4%
*“Not fit to eat”*
**Moist/Dry**4%
*“It was a little dry”*
**Cooking Instructions**4%
*“Not as good now recipe changed”*
**Size-Overall**3%
*“it looks small”*
**Oily/Greasy**2%
*“vey oily”*
## **Common questions**
- **Is tortellini profitable to sell on Amazon United Kingdom?**
- The niche generates £165K/yr across 36 tracked products. 5 of 6 products launched in the last 360 days are still selling. 90-day search growth is -17.4%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the tortellini niche?**
- 8 brands and 15 sellers compete. The top 5 products take 43% of clicks and top 5 brands hold 95% of demand.
- **What do buyers complain about in tortellini?**
- Top complaints mined from reviews: Taste-Overall, Flavor, Quality-Overall. The return rate is 0.0%.
- **When does demand for tortellini peak?**
- Demand is steady year-round — the busiest month runs 1.4× the quietest.
- **What does it cost to enter the tortellini niche?**
- Listings span £0.72–£8.22; the average listing price is £3.02 (sweet spot $15–$100). The average incumbent carries 295 reviews — the moat a new listing must climb.
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