---
title: "Tomato Puree — £102K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tomato-puree"
last_updated: "2026-07-31T12:40:13.035Z"
locale: en
meta:
description: "Niche score 31/100 · £102K/yr market · 248K searches/yr · £1.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 31/100 · £102K/yr market · 248K searches/yr · £1.15 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tomato Puree — £102K/yr Amazon UK Niche (2026) - Flapen"
---
# **tomato puree**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 12Conversion 100Competition 5Returns 100Price range 0Avg price 3Brand share 0Review moat 49Quality gap 23
**Conversion**
**Incredible****35.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Review moat**
**Okay****1,634.71**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£102K**
£102K/yr · 248K searches
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-25.3%**
90-day search growth — must beat 0% to launch
**Competition**
**Bad****95%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£1.15**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£0.67–£2.31**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tomato puree is a £102K/yr Amazon United Kingdom market (248K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan. Verdict: Skip it — 31/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tomato puree market data**
- **Units sold / yr**
- **100K–125K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£115K–£144K**
- units × avg price
- **Conversion rate**
- **35.8%**
- **Avg BSR**
- **#40**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **14%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **75 months**
- **Avg seller age**
- **182 days**
## **Competition & brand share**
The top 5 products capture 95% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**31**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**95%**
Top 20: 100%
**Open market**
**0%**
- Morrisons52% - by Amazon34% - Mutti7% - Napolina5% - Cirio3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -25.3% search growth over the last 90 days.
6K4KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
Peak months: Jan · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/tomato-puree/trend)
## **Top tomato puree search terms**
- **tomato puree**174K/yr-25.1%31.8% conv. - **tomato paste**51K/yr-29.6%20.6% conv. - **puree**14K/yr-6.6%10.9% conv. - **tomato puree tube**4K/yr-32.0%13.3% conv. - **tomatoes puree**3K/yr-36.4%22.1% conv. - **tomatoe puree**2K/yr-24.2%31.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tomato-puree/search-terms)
## **Top tomato puree products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%15%£15K30%£31K45%£46K60%£61K1001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 7 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Tomato Puree 200g**Morrisons**£0.75**4.6★4,318 rev](https://www.amazon.co.uk/dp/B00M4H9I5U) [2**by Amazon Tomato Puree 200g**by Amazon**£0.67**4.7★4,346 rev](https://www.amazon.co.uk/dp/B08T6X53KT) [3**Morrisons Tomato Puree with Garlic 135g**Morrisons**£0.84**4.7★711 rev](https://www.amazon.co.uk/dp/B01LPQ3TV4) [4**MUTTI DBL CONCNTRATE TOM PUREE**Mutti**£1.41**4.7★363 rev](https://www.amazon.co.uk/dp/B00714GQ42) [5**Napolina Double Concentrate Tomato Puree 142 g (Pack of 1)**Napolina**£1.20**4.7★1,083 rev](https://www.amazon.co.uk/dp/B016IOXCPQ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Tomato Puree 200g**Morrisons**£0.75**4,318 rev5y ago](https://www.amazon.co.uk/dp/B00M4H9I5U) [**by Amazon Tomato Puree 200g**by Amazon**£0.67**4,346 rev5y ago](https://www.amazon.co.uk/dp/B08T6X53KT) [**Cirio Tomato Purée Double Concentrated Italian Tomato Paste Pots 70g (Pack of 4)**Cirio**£2.31**225 rev8y ago](https://www.amazon.co.uk/dp/B07BFSNQCF) [**Morrisons Tomato Puree with Garlic 135g**Morrisons**£0.84**711 rev9y ago](https://www.amazon.co.uk/dp/B01LPQ3TV4) [**Morrisons Tomato Puree with Basil 135 g**Morrisons**£0.86**397 rev9y ago](https://www.amazon.co.uk/dp/B01LQPN17Q)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Tomato Puree with Garlic 135g**Morrisons**£0.84**4.7★**▲ 57%**](https://www.amazon.co.uk/dp/B01LPQ3TV4) [**Morrisons Tomato Puree with Basil 135 g**Morrisons**£0.86**4.5★**▲ 14%**](https://www.amazon.co.uk/dp/B01LQPN17Q) [**by Amazon Tomato Puree 200g**by Amazon**£0.67**4.7★**▲ 13%**](https://www.amazon.co.uk/dp/B08T6X53KT) [**Cirio Tomato Purée Double Concentrated Italian Tomato Paste Pots 70g (Pack of 4)**Cirio**£2.31**4.6★**— 9%**](https://www.amazon.co.uk/dp/B07BFSNQCF) [**Morrisons Tomato Puree 200g**Morrisons**£0.75**4.6★**— 9%**](https://www.amazon.co.uk/dp/B00M4H9I5U)
**~~View all trending →~~**
## **What buyers say about tomato puree**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**28%
*“Brilliant basket filler value for money actually tasted lovely”*
**Value For Money**20%
*“At £0.65 its cheap enough for everyday cooking”*
**Flavor**10%
*“Enhances flavour”*
**Quality-Overall**9%
*“Good quality”*
**Ease Of Use**5%
*“Great and easy to use”*
**Pureness**4%
*“Best tomato purée”*
**Texture/Consistency-Overall**4%
*“texture great”*
**Baking**4%
*“Great in casseroles bolognaise”*
**Cooking Instructions**4%
*“Good for cooking”*
**Advertised Vs Actual Product**3%
*“As expected”*
### **What buyers complain about **
**Taste-Overall**33%
*“It took on a kind of fizzy taste not long after opening”*
**Quality-Overall**33%
*“not the level of quality I expect from Amazon”*
**Flavor**33%
*“Just didnt like the texture or flavour”*
## **Common questions**
- **Is tomato puree profitable to sell on Amazon United Kingdom?**
- The niche generates £102K/yr across 7 tracked products. 90-day search growth is -25.3%. Flapen's verdict: Skip it (31/100).
- **How competitive is the tomato puree niche?**
- 5 brands and 31 sellers compete. The top 5 products take 95% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in tomato puree?**
- Top complaints mined from reviews: Taste-Overall, Quality-Overall, Flavor. The return rate is 0.0%.
- **When does demand for tomato puree peak?**
- Demand peaks in Jan; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tomato puree niche?**
- Listings span £0.67–£2.31; the average listing price is £1.15 (sweet spot $15–$100). The average incumbent carries 1,635 reviews — the moat a new listing must climb.
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