---
title: "Toilet Spray — £112K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toilet-spray"
last_updated: "2026-07-31T21:06:38.979Z"
locale: en
meta:
description: "Niche score 43/100 · £112K/yr market · 172K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £112K/yr market · 172K searches/yr · £6.23 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toilet Spray — £112K/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet spray**
**Skip it**
Prices mostly outside the sweet spot ($1.75–$8.91) — this niche doesn't clear our bar today.
Market size 27Growth 32Conversion 89Competition 46Returns 99Price range 0Avg price 17Brand share 11Review moat 25Quality gap 55
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.5%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Okay****+5.7%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£112K**
£112K/yr · 172K searches
**Review moat**
**Bad****4,546.8**
avg incumbent reviews — the moat a new listing must climb
**Avg price**
**Bad****£6.23**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****96%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.75–£8.91**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toilet spray is a £112K/yr Amazon United Kingdom market (172K searches/yr). The top 5 brands hold 96% of demand. Demand peaks in Jun. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet spray market data**
- **Units sold / yr**
- **15K–20K**
- avg 500–750/product
- **Revenue / yr**
- **£93K–£125K**
- units × avg price
- **Conversion rate**
- **10.5%**
- **Avg BSR**
- **#56**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **65%**
- **Out of stock**
- **5.4%**
- **Avg brand age**
- **47 months**
- **Avg seller age**
- **163 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**93**
**Top-5 brand share**
**96%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 100%
**Open market**
**1%**
- Lu-mist37% - SOL19% - Airwick18% - Poo-Pourri11% - FreeCô10% - Fabulosa3% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 92 weeks — +5.7% search growth over the last 90 days.
6K4KSpike '26 seasonNovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun
Peak months: Jun · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/toilet-spray/trend)
## **Top toilet spray search terms**
- **toilet spray**64K/yr+0.4%4.5% conv. - **poo spray for toilet**24K/yr+15.3%11.0% conv. - **toilet spray for poop**11K/yr+76.2%8.5% conv. - **poo spray**14K/yr+13.1%8.5% conv. - **toilet air freshener spray**7K/yr+10.7%7.4% conv. - **toilet spray freshener**15K/yr-41.3%6.0% conv. - **lu mist toilet spray**9K/yr-8.6%13.3% conv. - **poop spray**8K/yr+15.0%9.1% conv. - **travel air freshener**4K/yr+21.2%4.5% conv. - **loo spray**3K/yr+9.3%9.5% conv. [**All search terms **](https://flapen.com/research/uk/grocery/toilet-spray/search-terms)
## **Top toilet spray products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£11K20%£22K30%£34K40%£45K1001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 20 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack or 3 x 60ml Lu-Mist Assorted Toilet Bowl Spray Pack (Citrus Fresh Rose Bowl Coastal Breeze)**Lu-mist**£5.53**4.4★2,921 rev](https://www.amazon.co.uk/dp/B07TVHFR4M) [2**Lu-mist Lu-Mist 4 x 60ml Assorted Toilet Bowl Spray Pack (Citrus Fresh & Coastal Breeze)**Lu-mist**£6.08**4.4★574 rev](https://www.amazon.co.uk/dp/B0CBS6QWBC) [3**Air Wick VIPoo 55 ml Lemon Idol Spray**Airwick**£5.36**4.6★2,768 rev](https://www.amazon.co.uk/dp/B01N42EYS7) [4**Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)**FreeCô**£7.19**4.7★17,115 rev](https://www.amazon.co.uk/dp/B075NMMDPN) [5**SOL 3pk x 60ml Fruity Flush Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours**SOL**£4.99**4.2★828 rev](https://www.amazon.co.uk/dp/B08SHJ1NZ5)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Poo Pourri Royal Flush Toilet Spray 59 ml**Poo-Pourri**£8.12**18,466 rev2y ago](https://www.amazon.co.uk/dp/B09Z63H8VZ) [**Freeco Before-You-go Toilet Spray | Stops Odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel | Pack 1x60ml Lavender Scent**FreeCô**£7.52**3,047 rev2y ago](https://www.amazon.co.uk/dp/B07WMQGDMG) [**SOL 3pk x 60ml Pooper Swooper Toilet Spray Freshener Citrus Fruity & Ocean Scent 1 000+ Sprays per Pack Poop Air Refresher for Public Bathroom Home Travel-Friendly Cleaning Solution for Poo Odours**SOL**£5.15**244 rev2y ago](https://www.amazon.co.uk/dp/B0CX54VMC6) [**SOL 3pk x 60ml Ocean Breeze Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 1 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours**SOL**£4.83**160 rev2y ago](https://www.amazon.co.uk/dp/B0CTZRT6R6) [**SOL 6pk x 60ml Citrus Splash Pooper Swooper Toilet Spray Poo Spray for Toilet Fresheners 2 000+ Sprays per Pack for Public Bathrooms Office Home Travel-Friendly Cleaning Solution for Poop Odours**SOL**£7.41**487 rev2y ago](https://www.amazon.co.uk/dp/B0CJ2Z86V1)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Poo Pourri Royal Flush Toilet Spray 59 ml**Poo-Pourri**£8.12**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B09Z63H8VZ) [**Air Wick VIPoo 55 ml Lemon Idol Spray**Airwick**£5.36**4.6★**▲ 110%**](https://www.amazon.co.uk/dp/B01N42EYS7) [**Airwick Air Freshener Pure Air Freshener Spray Spring Delight 250ml**Airwick**£1.75**4.6★**▲ 96%**](https://www.amazon.co.uk/dp/B06X6LZRPV) [**Capsule - Air Freshener Spray for Before and After Toilet Use Potent Air Freshener for Home and Office Bathroom In a Portable Toilet Spray Bottle (Lime Tangerine and Peppermint Scent 50ml)**Capsule**£8.53**4.1★**▲ 49%**](https://www.amazon.co.uk/dp/B09MSLK12V) [**Fabulosa Fab-A-Loo Odour Remover Compact Toilet Air Freshener Perfume Spray 60ml 12 Pack Ocean Breeze**Fabulosa**£8.52**4.2★**▲ 15%**](https://www.amazon.co.uk/dp/B0BVBHV4ZW)
**~~View all trending →~~**
## **What buyers say about toilet spray**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**47%
*“Natural smelling”*
**Quality-Overall**11%
*“Much better than other cheaper ones”*
**Value For Money**8%
*“Reasonably priced”*
**Advertised Vs Actual Product**6%
*“As advertised”*
**Efficiency**5%
*“Works well”*
**Freshness**3%
*“Fresh and clean loo”*
**Size-Overall**3%
*“Good size”*
**Ease Of Use**2%
*“Easy to use”*
**Spray/Flow**2%
*“Easy to spray and useful”*
**Strength**1%
*“GOOD AND STRONG”*
### **What buyers complain about **
**Leak-Proof**23%
*“one of the sprays leaks”*
**Smell**22%
*“the smell is unpleasant”*
**Size-Overall**6%
*“Not the full size expected”*
**Advertised Vs Actual Product**5%
*“False advertising”*
**Value For Money**5%
*“it is expensive”*
**Durability**4%
*“Broken on first use”*
**Functionality-Overall**3%
*“Doesn't work”*
**Quality-Overall**2%
*“Not the best”*
**Strength**2%
*“its not that strong either”*
**Stale/Rotten/Spoiled**1%
*“Rubbish”*
### **Top return reasons **
**Leak-Proof**39%
**Smell**32%
**Functionality-Overall**5%
**Advertised Vs Actual Product**5%
**Value For Money**4%
**Strength**3%
**Quality-Overall**3%
**Size-Overall**3%
**Moist/Dry**2%
**Ease Of Use**1%
## **Common questions**
- **Is toilet spray profitable to sell on Amazon United Kingdom?**
- The niche generates £112K/yr across 20 tracked products. 90-day search growth is +5.7%. Flapen's verdict: Skip it (43/100).
- **How competitive is the toilet spray niche?**
- 7 brands and 93 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 96% of demand.
- **What do buyers complain about in toilet spray?**
- Top complaints mined from reviews: Leak-Proof, Smell, Size-Overall. The return rate is 0.1%.
- **When does demand for toilet spray peak?**
- Demand peaks in Jun; the busiest month runs 1.5× the quietest.
- **What does it cost to enter the toilet spray niche?**
- Listings span £1.75–£8.91; the average listing price is £6.23 (sweet spot $15–$100). The average incumbent carries 4,547 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)