---
title: "Trend — toilet smell eliminator - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toilet-smell-eliminator/trend"
last_updated: "2026-07-31T17:14:56.320Z"
locale: en
meta:
  description: "Niche score 58/100 · £504K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 58/100 · £504K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Trend — toilet smell eliminator - Flapen"
---

# **toilet smell eliminator**

**Worth a look**

Shows low returns (0.1%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 60Growth 34Conversion 97Competition 86Returns 100Price range 0Avg price 10Brand share 29Review moat 26Quality gap 65

**Returns**

**Incredible****0.1%**

return rate — above 5% kills the launch gate

**Conversion**

**Incredible****15.9%**

search→purchase rate — share of searches ending in a sale

**Competition**

**Great****29%**

top-5 click share — an open shelf

**Quality gap**

**Good****4.4★**

avg incumbent rating — lower means beatable quality

**Market size**

**Good****£504K**

£504K/yr · 872K searches

**Growth**

**Okay****+7.6%**

90-day search growth — must beat 0% to launch

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Review moat**

**Okay****3,863.59**

avg incumbent reviews — the moat a new listing must climb

**Avg price**

**Bad****£3.63**

avg listing price — sweet spot $15–$100

**Price range**

**Bad****£0.91–£12.70**

cheapest to priciest tracked listing — scored on the share inside $15–$100