---
title: "Toilet Rolls 9 Morrisons — £22K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toilet-rolls-9-morrisons"
last_updated: "2026-07-31T22:02:08.438Z"
locale: en
meta:
description: "Niche score 29/100 · £22K/yr market · 18K searches/yr · £5.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 29/100 · £22K/yr market · 18K searches/yr · £5.71 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toilet Rolls 9 Morrisons — £22K/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet rolls 9 morrisons**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 5Growth 3Conversion 100Competition 19Returns 100Price range 0Avg price 16Brand share 0Review moat 23Quality gap 32
**Conversion**
**Incredible****20.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Quality gap**
**Okay****4.6★**
avg incumbent rating — lower means beatable quality
**Review moat**
**Bad****7,041.25**
avg incumbent reviews — the moat a new listing must climb
**Competition**
**Bad****77%**
top-5 click share — a locked-up shelf
**Avg price**
**Bad****£5.71**
avg listing price — sweet spot $15–$100
**Market size**
**Bad****£22K**
£22K/yr · 18K searches
**Growth**
**Bad****-44.2%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Price range**
**Bad****£1.94–£10.15**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, toilet rolls 9 morrisons is a £22K/yr Amazon United Kingdom market (18K searches/yr). The top 5 brands hold 100% of demand. Demand peaks in Jan–Nov. Verdict: Skip it — 29/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet rolls 9 morrisons market data**
- **Units sold / yr**
- **4K–5K**
- avg 250–500/product
- **Revenue / yr**
- **£23K–£29K**
- units × avg price
- **Conversion rate**
- **20.8%**
- **Avg BSR**
- **#346**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **25%**
- **Out of stock**
- **6.7%**
- **Avg brand age**
- **59 months**
- **Avg seller age**
- **201 days**
## **Competition & brand share**
The top 5 products capture 77% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**4 **—flat
**Sellers**
**83**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**77%**
Top 20: 100%
**Open market**
**0%**
- Morrisons78% - Andrex10% - Elegance8% - Cushelle3% - Open — no brand owns it (0%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -44.2% search growth over the last 90 days.
2K1KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Jan, Nov · busiest ÷ quietest = 2.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/toilet-rolls-9-morrisons/trend)
## **Top toilet rolls 9 morrisons search terms**
- **morrisons toilet roll**6K/yr-42.8%24.7% conv. - **morrisons toilet paper**3K/yr-7.6%16.2% conv. - **toilet roll morrisons**8K/yr-66.6%26.3% conv. - **toilet paper morrisons**636/yr-13.8%18.8% conv. - **loo rolls morrisons**239/yr+136.1%15.3% conv. [**All search terms **](https://flapen.com/research/uk/grocery/toilet-rolls-9-morrisons/search-terms)
## **Top toilet rolls 9 morrisons products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£2K20%£4K30%£7K40%£9K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 12 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Toilet Tissue Rolls Pack of 9 White**Morrisons**£3.56**4.4★3,582 rev](https://www.amazon.co.uk/dp/B07VNTC1C3) [2**Morrisons Savers 6 Double Toilet Rolls**Morrisons**£2.50**4.5★393 rev](https://www.amazon.co.uk/dp/B0F5X6TB9R) [3**Morrisons Quilted Toilet Tissue 6=9 Roll**Morrisons**£3.83**4.6★310 rev](https://www.amazon.co.uk/dp/B0DK7VF38L) [4**Elegance Supreme Soft Toilet Roll - Bulk Buy (1 Pack x 24 Rolls)**Elegance**£7.71**4.5★777 rev](https://www.amazon.co.uk/dp/B0CNTGPJT9) [5**Andrex Family Soft Toilet Roll - 24 Toilet Rolls Bulk Buy Fragrance Free FSC Certified**Andrex**£7.40**4.6★59,549 rev](https://www.amazon.co.uk/dp/B07YK9JWH4)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Pure Linen 6 Mega Toilet Roll**Morrisons**£3.88**4 rev3mo ago](https://www.amazon.co.uk/dp/B0GVV7HKHC) [**Cushelle Simply Soft Toilet Roll 24 Standard Rolls**Cushelle**£7.07**2,225 rev1y ago](https://www.amazon.co.uk/dp/B0D7RR21ZK) [**Morrisons Quilted Toilet Tissue 6=9 Roll**Morrisons**£3.83**310 rev1y ago](https://www.amazon.co.uk/dp/B0DK7VF38L) [**Morrisons Quilted Toilet Tissus 12=18 Roll**Morrisons**£7.43**136 rev1y ago](https://www.amazon.co.uk/dp/B0DJWJD4YH) [**Andrex Ultimate Quilt Toilet Roll - 24 Toilet Rolls 3-Ply Bulk Buy Soft Thick Sheets FSC Certified**Andrex**£10.15**9,700 rev2y ago](https://www.amazon.co.uk/dp/B0D6NNG1FG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Pure Linen 6 Mega Toilet Roll**Morrisons**£3.88**5.0★**▲ 362%**](https://www.amazon.co.uk/dp/B0GVV7HKHC) [**Andrex Complete Clean Toilet Roll - 9 Toilet Rolls 3-Ply Now Even Softer FSC Certified endorsed as a Which? Best Buy**Andrex**£4.39**4.6★**▲ 86%**](https://www.amazon.co.uk/dp/B09B3VS5T5) [**Cushelle Simply Soft Toilet Roll 24 Standard Rolls**Cushelle**£7.07**4.4★**▲ 48%**](https://www.amazon.co.uk/dp/B0D7RR21ZK) [**Morrisons Toilet Tissue Rolls Pack of 9 White**Morrisons**£3.56**4.4★**▲ 21%**](https://www.amazon.co.uk/dp/B07VNTC1C3) [**Elegance Supreme Soft Toilet Roll - Bulk Buy (1 Pack x 24 Rolls)**Elegance**£7.71**4.5★**— 3%**](https://www.amazon.co.uk/dp/B0CNTGPJT9)
**~~View all trending →~~**
## **What buyers say about toilet rolls 9 morrisons**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**36%
*“Good value for money”*
**Quality-Overall**20%
*“Great Quality and Reliable Everyday Use”*
**Soft Feel**15%
*“as soft as they claim”*
**Advertised Vs Actual Product**6%
*“As described”*
**Thickness**3%
*“thick love the style of them”*
**Comfort-Overall**2%
*“Soft and comfortable”*
**Size-Overall**2%
*“fit standard holders without rubbing”*
**Durability**2%
*“doesnt break apart as easily”*
**Strength**1%
*“Strong and very efficient”*
**Ease Of Cleaning**1%
*“Excellent wiping”*
### **What buyers complain about **
**Size-Overall**20%
*“Smaller than expected”*
**Thickness**19%
*“thinner there was a time when they were big fat rounds of fluffiness”*
**Quality-Overall**15%
*“Average Quality”*
**Value For Money**8%
*“Not great value overall”*
**Durability**4%
*“did not last so long”*
**Thin**3%
*“Too thin”*
**Advertised Vs Actual Product**2%
*“Not the bargain its advertised as”*
**Hard Feel**2%
*“not soft at all”*
**Smell**2%
*“It STINKS”*
**Sensitivity-Overall**1%
*“Soft on your sensitive side”*
### **Top return reasons **
**Contamination**15%
**Thin**12%
**Value For Money**11%
**Quality-Overall**10%
**Water Resistance**10%
**Size-Overall**8%
**Ease Of Cleaning**7%
**Moist/Dry**6%
**Advertised Vs Actual Product**5%
**Product Condition**2%
## **Common questions**
- **Is toilet rolls 9 morrisons profitable to sell on Amazon United Kingdom?**
- The niche generates £22K/yr across 12 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -44.2%. Flapen's verdict: Skip it (29/100).
- **How competitive is the toilet rolls 9 morrisons niche?**
- 4 brands and 83 sellers compete. The top 5 products take 77% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toilet rolls 9 morrisons?**
- Top complaints mined from reviews: Size-Overall, Thickness, Quality-Overall. The return rate is 0.1%.
- **When does demand for toilet rolls 9 morrisons peak?**
- Demand peaks in Jan–Nov; the busiest month runs 2.7× the quietest.
- **What does it cost to enter the toilet rolls 9 morrisons niche?**
- Listings span £1.94–£10.15; the average listing price is £5.71 (sweet spot $15–$100). The average incumbent carries 7,041 reviews — the moat a new listing must climb.
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