---
title: "Toilet Duck Fresh Brush Refills — £103K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toilet-duck-fresh-brush-refills"
last_updated: "2026-07-31T16:23:51.788Z"
locale: en
meta:
description: "Niche score 39/100 · £103K/yr market · 56K searches/yr · £9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 39/100 · £103K/yr market · 56K searches/yr · £9.79 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toilet Duck Fresh Brush Refills — £103K/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet duck fresh brush refills**
**Skip it**
A concentrated shelf (top 5 take 91% of clicks) — this niche doesn't clear our bar today.
Market size 25Growth 16Conversion 99Competition 7Returns 100Price range 29Avg price 32Brand share 16Review moat 82Quality gap 35
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****18.6%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****354.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£9.79**
avg listing price — sweet spot $15–$100
**Price range**
**Okay****£2.60–£20.13**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£103K**
£103K/yr · 56K searches
**Growth**
**Bad****-18.5%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****94%**
top-5 brand share — brand-locked demand
**Competition**
**Bad****91%**
top-5 click share — a locked-up shelf
According to Flapen's Amazon United Kingdom niche tracking, toilet duck fresh brush refills is a £103K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 94% of demand. Demand peaks in Jul–Aug–Sep–Oct–Nov. Verdict: Skip it — 39/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet duck fresh brush refills market data**
- **Units sold / yr**
- **10K–13K**
- avg 1,500–2,000/product
- **Revenue / yr**
- **£98K–£122K**
- units × avg price
- **Conversion rate**
- **18.6%**
- **Avg BSR**
- **#159**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **50%**
- **Out of stock**
- **2.9%**
- **Avg brand age**
- **28 months**
- **Avg seller age**
- **150 days**
## **Competition & brand share**
The top 5 products capture 91% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▲rising
**Sellers**
**64**
**Top-5 brand share**
**94%**
Top 20: 94%
**Top-5 click share**
**91%**
Top 20: 100%
**Open market**
**0%**
- Generic39% - DUCK39% - SC Johnson9% - --6% - Topest4% - ZOPPER3%
## **Demand & seasonality**
Weekly Amazon search volume, last 103 weeks — -18.5% search growth over the last 90 days.
5K4KSpike '25Prime Day '25 seasonDecMarJunAugNovMarMay
Peak months: Jul, Aug, Sep, Oct, Nov · busiest ÷ quietest = 2.6×
[**Open Trend **](https://flapen.com/research/uk/grocery/toilet-duck-fresh-brush-refills/trend)
## **Top toilet duck fresh brush refills search terms**
- **toilet duck fresh brush refills**32K/yr-40.9%16.3% conv. - **duck toilet brush refills**12K/yr+7.6%12.7% conv. - **duck fresh brush refills**9K/yr+32.7%13.4% conv. - **toilet duck refills pads**3K/yr+8.7%15.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/toilet-duck-fresh-brush-refills/search-terms)
## **Top toilet duck fresh brush refills products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£10K20%£21K30%£31K40%£41K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**36 Refills Packs Flushable Cleaning Pads of Duck Toilet Cleaner Fresh Brush Refills (3x12)**Generic**£10.49**4.7★747 rev](https://www.amazon.co.uk/dp/B0CLYR18BN) [2**Duck Fresh Brush Refills Flushable Toilet Bowl Cleaning Pads Pack of 6 (Total of 72 Refill Pads)**DUCK**£6.36**4.6★191 rev](https://www.amazon.co.uk/dp/B0177IPRFU) [3**Duck Fresh Brush Refills Flushable Toilet Bowl Cleaning Pads Pack of 1 (Total of 12 Refill Pads)**DUCK**£2.60**4.6★297 rev](https://www.amazon.co.uk/dp/B002I75U5I) [4**Duck Fresh Brush with Holder Toilet Bowl Cleaner Starter Kit 1 Handle + 4 Refills**SC Johnson**£2.67**4.5★1,066 rev](https://www.amazon.co.uk/dp/B01LTHMH0I) [5**4X Fresh Brush Refills (4 Packs 48 Flushable Cleaning Pads)- Biodegradable- Toilet Bowl Cleaner**Topest**£20.13**4.5★113 rev](https://www.amazon.co.uk/dp/B0C29KSH8W)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Duck Fresh Brush Refills Toilet Cleaner Pack of 2 12 Flushable Cleaning Pads per Pack Disposable Toilet Brush Refill Heads for Hygienic Bathroom & WC Cleaning**ZOPPER**£11.49**12 rev1y ago](https://www.amazon.co.uk/dp/B0DQXQQXR2) [**36 Refills Packs Flushable Cleaning Pads of Duck Toilet Cleaner Fresh Brush Refills (3x12)**Generic**£10.49**747 rev2y ago](https://www.amazon.co.uk/dp/B0CLYR18BN) [**4X Fresh Brush Refills (4 Packs 48 Flushable Cleaning Pads)- Biodegradable- Toilet Bowl Cleaner**Topest**£20.13**113 rev3y ago](https://www.amazon.co.uk/dp/B0C29KSH8W) [**2X Toilet Fresh Brush Refills (2 Packs 24 Flushable Cleaning Pads)- Biodegradable- Toilet Bowl Cleaner**--**£12.63**99 rev3y ago](https://www.amazon.co.uk/dp/B0C29DV7HC) [**Toilet Cleaner Starter Kit Bundle Includes 1 Duck Fresh Brush With Holder and 24 Flushable Cleaning Duck Fresh Brush Refill Pads**--**£11.97**312 rev4y ago](https://www.amazon.co.uk/dp/B0B7JF4CNG)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Duck Fresh Brush Refills Toilet Cleaner Pack of 2 12 Flushable Cleaning Pads per Pack Disposable Toilet Brush Refill Heads for Hygienic Bathroom & WC Cleaning**ZOPPER**£11.49**4.4★**▲ 59%**](https://www.amazon.co.uk/dp/B0DQXQQXR2) [**Duck Fresh Brush Refills Flushable Toilet Bowl Cleaning Pads Pack of 6 (Total of 72 Refill Pads)**DUCK**£6.36**4.6★**▲ 47%**](https://www.amazon.co.uk/dp/B0177IPRFU) [**Duck Fresh Brush Refills Flushable Toilet Bowl Cleaning Pads Pack of 1 (Total of 12 Refill Pads)**DUCK**£2.60**4.6★**▲ 43%**](https://www.amazon.co.uk/dp/B002I75U5I) [**Duck Fresh Brush with Holder Toilet Bowl Cleaner Starter Kit 1 Handle + 4 Refills**SC Johnson**£2.67**4.5★**▲ 29%**](https://www.amazon.co.uk/dp/B01LTHMH0I) [**36 Refills Packs Flushable Cleaning Pads of Duck Toilet Cleaner Fresh Brush Refills (3x12)**Generic**£10.49**4.7★**▼ 18%**](https://www.amazon.co.uk/dp/B0CLYR18BN)
**~~View all trending →~~**
## **What buyers say about toilet duck fresh brush refills**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Ease Of Cleaning**27%
*“Cleaning pads were good”*
**Value For Money**20%
*“Good value for the money”*
**Ease Of Use**9%
*“Easy to use”*
**Quality-Overall**8%
*“Good quality”*
**Advertised Vs Actual Product**7%
*“As described”*
**Hygiene-Overall**6%
*“Hygienic loo brush”*
**Smell**6%
*“Lovely smell good for getting under toilet rim”*
**Cleansing**5%
*“Brilliant for loo cleaning”*
**Durability**2%
*“durable”*
**Efficiency**2%
*“works well”*
### **What buyers complain about **
**Ease Of Cleaning**19%
*“no cleaning pads”*
**Strength**11%
*“I found this quite flimsy”*
**Durability**11%
*“it breaks instantly”*
**Quality-Overall**8%
*“Not the best”*
**Leak-Proof**6%
*“If it gets wet blue loo cleaner severely leaks”*
**Value For Money**6%
*“And had to pay £3.50 to post office to have delivered”*
**Storage Capacity**3%
*“has no storage for the spare pads”*
**Design-Overall**3%
*“Doesnt look aesthetically pleasing in a bathroom”*
**Moist/Dry**2%
*“*It's severely dried out tissue paper or some sort”*
**Ease Of Use**2%
*“impossible to do even tiny part of rim”*
### **Top return reasons **
**Advertised Vs Actual Product**29%
**Functionality-Overall**14%
**Value For Money**14%
**Add-Ons/Attachments**14%
**Durability**14%
**Ease Of Use**7%
**Ease Of Cleaning**7%
## **Common questions**
- **Is toilet duck fresh brush refills profitable to sell on Amazon United Kingdom?**
- The niche generates £103K/yr across 8 tracked products. 90-day search growth is -18.5%. Flapen's verdict: Skip it (39/100).
- **How competitive is the toilet duck fresh brush refills niche?**
- 5 brands and 64 sellers compete. The top 5 products take 91% of clicks and top 5 brands hold 94% of demand.
- **What do buyers complain about in toilet duck fresh brush refills?**
- Top complaints mined from reviews: Ease Of Cleaning, Strength, Durability. The return rate is 0.1%.
- **When does demand for toilet duck fresh brush refills peak?**
- Demand peaks in Jul–Aug–Sep–Oct–Nov; the busiest month runs 2.6× the quietest.
- **What does it cost to enter the toilet duck fresh brush refills niche?**
- Listings span £2.60–£20.13; the average listing price is £9.79 (sweet spot $15–$100). The average incumbent carries 355 reviews — the moat a new listing must climb.
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