---
title: "Toilet Drops — £50K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toilet-drops"
last_updated: "2026-08-01T13:10:30.147Z"
locale: en
meta:
description: "Niche score 36/100 · £50K/yr market · 56K searches/yr · £8.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 36/100 · £50K/yr market · 56K searches/yr · £8.96 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toilet Drops — £50K/yr Amazon UK Niche (2026) - Flapen"
---
# **toilet drops**
**Skip it**
Brand-locked demand (top 5 brands take 100% of clicks) — this niche doesn't clear our bar today.
Market size 12Growth 20Conversion 87Competition 9Returns 99Price range 13Avg price 25Brand share 0Review moat 23Quality gap 76
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****10.0%**
search→purchase rate — share of searches ending in a sale
**Quality gap**
**Great****4.3★**
avg incumbent rating — lower means beatable quality
**Avg price**
**Okay****£8.96**
avg listing price — sweet spot $15–$100
**Review moat**
**Bad****7,317.13**
avg incumbent reviews — the moat a new listing must climb
**Growth**
**Bad****-9.7%**
90-day search growth — must beat 0% to launch
**Price range**
**Bad****£5.53–£16.36**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Bad****£50K**
£50K/yr · 56K searches
**Competition**
**Bad****89%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****100%**
top-5 brand share — brand-locked demand
**Signals**[** Low Review Barrier**](https://flapen.com/research/niches?market=uk&signal=low_review_barrier "Top brand's reviews < 500")
According to Flapen's Amazon United Kingdom niche tracking, toilet drops is a £50K/yr Amazon United Kingdom market (56K searches/yr). The top 5 brands hold 100% of demand. Verdict: Skip it — 36/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toilet drops market data**
- **Units sold / yr**
- **5K–6K**
- avg 250–500/product
- **Revenue / yr**
- **£45K–£54K**
- units × avg price
- **Conversion rate**
- **10.0%**
- **Avg BSR**
- **#41**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **88%**
- **Out of stock**
- **3.9%**
- **Avg brand age**
- **55 months**
- **Avg seller age**
- **167 days**
## **Competition & brand share**
The top 5 products capture 89% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**5 **▼falling
**Sellers**
**43**
**Top-5 brand share**
**100%**
Top 20: 100%
**Top-5 click share**
**89%**
Top 20: 100%
**Open market**
**0%**
- THE SOMERSET TOILETRY COMPANY LIMITED54% - Purdy & Figg28% - Poo-Pourri9% - FreeCô7% - Lu-mist2%
## **Demand**
Weekly Amazon search volume, last 47 weeks — -9.7% search growth over the last 90 days.
13K8KSpike '25Black Friday '25Spike '26Aug '25Oct '25Dec '25Jan '26Mar '26May '26Jun '26
[**Open Trend **](https://flapen.com/research/uk/grocery/toilet-drops/trend)
## **Top toilet drops search terms**
- **toilet drops**17K/yr-14.1%6.2% conv. - **poo drops for toilets**8K/yr-17.3%11.1% conv. - **poo drops**6K/yr+6.0%9.1% conv. - **purdy and figg oh de loo**6K/yr-0.9%11.8% conv. - **aesop poo drops**4K/yr-8.1%5.1% conv. - **oh de loo**3K/yr+16.3%8.8% conv. - **toilet drops for smell**3K/yr-20.0%9.0% conv. - **purdy and figg toilet drops**3K/yr+2.4%10.5% conv. - **repair the air toilet drops**3K/yr-28.4%27.1% conv. - **post poo drops**3K/yr-4.3%11.4% conv. [**All search terms **](https://flapen.com/research/uk/grocery/toilet-drops/search-terms)
## **Top toilet drops products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£5K20%£10K30%£15K40%£20K101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 8 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml**THE SOMERSET TOILETRY COMPANY LIMITED**£6.67**3.9★248 rev](https://www.amazon.co.uk/dp/B0C3R99WB8) [2**Purdy & Figg | Oh! de Loo Toilet Freshener | 90ml | Lime & Lemongrass Natural Air Freshener Spray | Odour Eliminator for Bathroom & Home | Essential Oil-Based Deodoriser | Uplifting Citrus Scent.**Purdy & Figg**£16.36**4.4★1,207 rev](https://www.amazon.co.uk/dp/B0BSNZXHYD) [3**Repair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml**THE SOMERSET TOILETRY COMPANY LIMITED**£6.64**3.8★57 rev](https://www.amazon.co.uk/dp/B0DZP6H41C) [4**Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)**FreeCô**£7.19**4.7★17,115 rev](https://www.amazon.co.uk/dp/B075NMMDPN) [5**Poo Pourri Royal Flush Toilet Spray 59 ml**Poo-Pourri**£8.12**4.6★18,466 rev](https://www.amazon.co.uk/dp/B09Z63H8VZ)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Repair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml**THE SOMERSET TOILETRY COMPANY LIMITED**£6.64**57 rev1y ago](https://www.amazon.co.uk/dp/B0DZP6H41C) [**Poo Pourri Royal Flush Toilet Spray 59 ml**Poo-Pourri**£8.12**18,466 rev2y ago](https://www.amazon.co.uk/dp/B09Z63H8VZ) [**Repair the Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml Duo**THE SOMERSET TOILETRY COMPANY LIMITED**£13.34**57 rev2y ago](https://www.amazon.co.uk/dp/B0CLP82GNC) [**Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml**THE SOMERSET TOILETRY COMPANY LIMITED**£6.67**248 rev3y ago](https://www.amazon.co.uk/dp/B0C3R99WB8) [**Purdy & Figg | Oh! de Loo Toilet Freshener | 90ml | Lime & Lemongrass Natural Air Freshener Spray | Odour Eliminator for Bathroom & Home | Essential Oil-Based Deodoriser | Uplifting Citrus Scent.**Purdy & Figg**£16.36**1,207 rev3y ago](https://www.amazon.co.uk/dp/B0BSNZXHYD)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Poo Pourri Royal Flush Toilet Spray 59 ml**Poo-Pourri**£8.12**4.6★**▲ 39%**](https://www.amazon.co.uk/dp/B09Z63H8VZ) [**Repair The Air Toilet Drops Lemon Eucalyptus Mint Essential Oils 95ml**THE SOMERSET TOILETRY COMPANY LIMITED**£6.64**3.8★**▲ 32%**](https://www.amazon.co.uk/dp/B0DZP6H41C) [**Poo Pourri Original Toilet Spray 59 ml Small**Poo-Pourri**£7.83**4.6★**▲ 16%**](https://www.amazon.co.uk/dp/B0014DP9Y4) [**Freeco Before-you-go Toilet Spray | Stops odour Before it Begins with Essential Oils | Ideal for Home Office Public Spaces & Travel |Original Citrus Scent (Pack 1x60ml Citrus)**FreeCô**£7.19**4.7★**▲ 14%**](https://www.amazon.co.uk/dp/B075NMMDPN) [**Repair The Air Fragranced Toilet Drops Tangerine Ylang Mandarin 95ml**THE SOMERSET TOILETRY COMPANY LIMITED**£6.67**3.9★**▲ 13%**](https://www.amazon.co.uk/dp/B0C3R99WB8)
**~~View all trending →~~**
## **What buyers say about toilet drops**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Smell**53%
*“Great fragrance”*
**Quality-Overall**13%
*“Much better than other cheaper ones”*
**Efficiency**6%
*“Works effectively”*
**Advertised Vs Actual Product**5%
*“As advertised”*
**Freshness**3%
*“Wonderful Freshness”*
**Size-Overall**2%
*“Good size easy to use”*
**Ease Of Use**2%
*“Easy to use”*
**Value For Money**1%
*“Good value for money as it lasts a long time”*
**Spray/Flow**1%
*“Good sprays”*
**Durability**1%
*“Fabulous product, worth the money for longevity”*
### **What buyers complain about **
**Smell**24%
*“Smells cheap”*
**Value For Money**16%
*“Waste of money”*
**Leak-Proof**13%
*“the bottles had leaked a bit”*
**Size-Overall**7%
*“Too small”*
**Strength**7%
*“Not powerful enough”*
**Advertised Vs Actual Product**3%
*“Very misleadinh”*
**Durability**2%
*“Trouble is it doesnt last very long”*
**Oily/Greasy**1%
*“still were very greasy when unsealed”*
**Ease Of Use**1%
*“making difficult to use”*
**Functionality-Overall**1%
*“It has not worked”*
### **Top return reasons **
**Leak-Proof**41%
**Smell**37%
**Functionality-Overall**5%
**Value For Money**4%
**Ease Of Use**4%
**Advertised Vs Actual Product**2%
**Maintenance And Repair**1%
**Moist/Dry**1%
**Product Condition**1%
**Add-Ons/Attachments**1%
## **Common questions**
- **Is toilet drops profitable to sell on Amazon United Kingdom?**
- The niche generates £50K/yr across 8 tracked products. 90-day search growth is -9.7%. Flapen's verdict: Skip it (36/100).
- **How competitive is the toilet drops niche?**
- 5 brands and 43 sellers compete. The top 5 products take 89% of clicks and top 5 brands hold 100% of demand.
- **What do buyers complain about in toilet drops?**
- Top complaints mined from reviews: Smell, Value For Money, Leak-Proof. The return rate is 0.1%.
- **What does it cost to enter the toilet drops niche?**
- Listings span £5.53–£16.36; the average listing price is £8.96 (sweet spot $15–$100). The average incumbent carries 7,317 reviews — the moat a new listing must climb.
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