---
title: "Tofu — £259K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tofu"
last_updated: "2026-07-31T12:35:28.019Z"
locale: en
meta:
description: "Niche score 51/100 · £259K/yr market · 197K searches/yr. Pricing outside the sweet spot ($6.86 avg) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £259K/yr market · 197K searches/yr. Pricing outside the sweet spot ($6.86 avg) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tofu — £259K/yr Amazon UK Niche (2026) - Flapen"
---
# **tofu**
**Worth a look**
Shows low returns (0.0%), but pricing outside the sweet spot ($6.86 avg) keeps it on the watch list.
Market size 48Growth 21Conversion 99Competition 31Returns 100Price range 49Avg price 19Brand share 41Review moat 78Quality gap 50
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Incredible****19.1%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****435.63**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Good****4.5★**
avg incumbent rating — lower means beatable quality
**Price range**
**Okay****£1.32–£28.22**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Market size**
**Okay****£259K**
£259K/yr · 197K searches
**Brand share**
**Okay****80%**
top-5 brand share — brands hold most of the demand
**Competition**
**Okay****66%**
top-5 click share — leaders hold, buyers still browse
**Growth**
**Bad****-7.6%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£6.86**
avg listing price — sweet spot $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tofu is a £259K/yr Amazon United Kingdom market (197K searches/yr). The top 5 brands hold 80% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tofu market data**
- **Units sold / yr**
- **50K–60K**
- avg 2,000–2,500/product
- **Revenue / yr**
- **£343K–£412K**
- units × avg price
- **Conversion rate**
- **19.1%**
- **Avg BSR**
- **#17**
- **Page quality**
- **0%**
- **Prime**
- **88%**
- **Sponsored**
- **25%**
- **Out of stock**
- **1.0%**
- **Avg brand age**
- **60 months**
- **Avg seller age**
- **174 days**
## **Competition & brand share**
The top 5 products take 66% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **▼falling
**Sellers**
**45**
**Top-5 brand share**
**80%**
Top 20: 100%
**Top-5 click share**
**66%**
Top 20: 100%
**Open market**
**12%**
- OKEPS GD31% - Morrisons18% - The Tofoo Co.11% - The Cauldron11% - Yutaka9% - The Tofoo Co8% - Open — no brand owns it (4 brands, 12%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -7.6% search growth over the last 90 days.
5K3KSpike '25Spike '26 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.5×
[**Open Trend **](https://flapen.com/research/uk/grocery/tofu/trend)
## **Top tofu search terms**
- **tofu**167K/yr-7.2%17.2% conv. - **firm tofu**8K/yr-11.9%11.6% conv. - **extra firm tofu**6K/yr-12.9%8.8% conv. - **tofoo**6K/yr+5.4%14.1% conv. - **smoked tofu**4K/yr-11.0%18.8% conv. - **organic tofu**3K/yr-19.1%6.7% conv. - **tofu firm**3K/yr-16.7%6.9% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tofu/search-terms)
## **Top tofu products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%10%£26K20%£52K30%£78K40%£104K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**The Tofoo Co. Organic Naked 280g (Pack of 1)**OKEPS GD**£2.29**4.7★561 rev](https://www.amazon.co.uk/dp/B08KHQP1RW) [2**Morrisons Plant Revolution Super Firm Organic Tofu 200g**Morrisons**£1.32**4.4★86 rev](https://www.amazon.co.uk/dp/B0F5XBMGD2) [3**The Tofoo Co. Organic Smoked Tofu 225g**The Tofoo Co.**£2.67**4.7★314 rev](https://www.amazon.co.uk/dp/B08KJGYMTM) [4**THE TOFOO CO. NAKED XL 450G**The Tofoo Co**£3.60**4.6★98 rev](https://www.amazon.co.uk/dp/B0925JT4NR) [5**Morrisons Plant Revolution Super Firm Smoked Organic Tofu 180g**Morrisons**£1.58**4.0★40 rev](https://www.amazon.co.uk/dp/B0FCFVV91Y)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**The Tofoo Co. Stir Fry 280g**The Tofoo Co.**£2.98**1 rev8mo ago](https://www.amazon.co.uk/dp/B0G2T8ZQ4B) [**Morrisons Plant Revolution Super Firm Smoked Organic Tofu 180g**Morrisons**£1.58**40 rev1y ago](https://www.amazon.co.uk/dp/B0FCFVV91Y) [**Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals**Yutaka**£21.21**7 rev1y ago](https://www.amazon.co.uk/dp/B0FDKVTNTP) [**Morrisons Plant Revolution Super Firm Organic Tofu 200g**Morrisons**£1.32**86 rev1y ago](https://www.amazon.co.uk/dp/B0F5XBMGD2) [**Cauldron Extra Firm Tofu 200g**The Cauldron**£1.80**17 rev1y ago](https://www.amazon.co.uk/dp/B0F2G99M5X)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Yutaka Tofu Soybean Curd 308g (Pack of 12) | Fresh Silky Japanese-Style Tofu | High Protein | Vegan & Gluten-Free | Versatile for Cooking Stir-Fries & Healthy Meals**Yutaka**£21.21**4.6★**▲ 194%**](https://www.amazon.co.uk/dp/B0FDKVTNTP) [**The Tofoo Co. Stir Fry 280g**The Tofoo Co.**£2.98**5.0★**▲ 108%**](https://www.amazon.co.uk/dp/B0G2T8ZQ4B) [**Mori-Nu Extra Firm Tofu 349g - Pack of 2 | Silken Texture Non-GMO Vegan Protein - Ideal for Cooking Grilling and Salads**World Food Shop**£9.94**3.4★**▲ 68%**](https://www.amazon.co.uk/dp/B0CPJ31X33) [**The Tofoo Co. Organic Naked 280g (Pack of 1)**OKEPS GD**£2.29**4.7★**▲ 35%**](https://www.amazon.co.uk/dp/B08KHQP1RW) [**Morrisons Plant Revolution Super Firm Smoked Organic Tofu 180g**Morrisons**£1.58**4.0★**— 10%**](https://www.amazon.co.uk/dp/B0FCFVV91Y)
**~~View all trending →~~**
## **What buyers say about tofu**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**36%
*“Lovely tofu”*
**Quality-Overall**17%
*“Quality good”*
**Value For Money**11%
*“value for money”*
**Texture/Consistency-Overall**5%
*“Nice consistency”*
**Ease Of Use**4%
*“Perfect and versatile for many uses”*
**Flavor**4%
*“Great taste and value”*
**Nutritional Content**3%
*“It's a great way to ensure you're getting daily protein”*
**Cooking Instructions**3%
*“Easy to cook with a lot of veggies”*
**Soft Feel**3%
*“Quality and silky”*
**Chunk/Clump/Collection**3%
*“Makes great scrambled tofu”*
### **What buyers complain about **
**Strength**20%
*“Not firm”*
**Smell**20%
*“The whole house smelled for days afterwards too”*
**Durability**10%
*“Fell on the floor, and split open, so I didnt get a chance to try it”*
**Dilute/Watery**10%
*“Lots of water too needs a lot of draining”*
**Nutritional Content**10%
*“high fat content”*
## **Common questions**
- **Is tofu profitable to sell on Amazon United Kingdom?**
- The niche generates £259K/yr across 16 tracked products. 0 of 1 products launched in the last 360 days are still selling. 90-day search growth is -7.6%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the tofu niche?**
- 10 brands and 45 sellers compete. The top 5 products take 66% of clicks and top 5 brands hold 80% of demand.
- **What do buyers complain about in tofu?**
- Top complaints mined from reviews: Strength, Smell, Durability. The return rate is 0.0%.
- **When does demand for tofu peak?**
- Demand is steady year-round — the busiest month runs 1.5× the quietest.
- **What does it cost to enter the tofu niche?**
- Listings span £1.32–£28.22; the average listing price is £6.86 (sweet spot $15–$100). The average incumbent carries 436 reviews — the moat a new listing must climb.
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