---
title: "Search terms — toffee - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toffee/search-terms"
last_updated: "2026-07-31T13:23:02.988Z"
locale: en
meta:
  description: "Niche score 56/100 · £297K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:description": "Niche score 56/100 · £297K/yr market. A failed launch gate (market size, growth, or returns) keeps it on the watch list. Data updated Jul 2026."
  "og:title": "Search terms — toffee - Flapen"
---

# **toffee**

**Worth a look**

Shows low returns (0.0%), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Market size 51Growth 20Conversion 82Competition 70Returns 100Price range 26Avg price 25Brand share 53Review moat 71Quality gap 48

**Returns**

**Incredible****0.0%**

return rate — above 5% kills the launch gate

**Conversion**

**Great****8.7%**

search→purchase rate — share of searches ending in a sale

**Review moat**

**Good****650.43**

avg incumbent reviews — the moat a new listing must climb

**Competition**

**Good****43%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Good****73%**

top-5 brand share — brands hold most of the demand

**Market size**

**Good****£297K**

£297K/yr · 379K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Price range**

**Okay****£1.03–£19.92**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Avg price**

**Okay****£8.96**

avg listing price — sweet spot $15–$100

**Growth**

**Bad****-9.4%**

90-day search growth — must beat 0% to launch