---
title: "Products — toffee vodka - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toffee-vodka/products"
last_updated: "2026-07-31T16:52:03.952Z"
locale: en
meta:
  description: "Niche score 47/100 · £191K/yr market · 171K searches/yr · £16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:description": "Niche score 47/100 · £191K/yr market · 171K searches/yr · £16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
  "og:title": "Products — toffee vodka - Flapen"
---

# **toffee vodka**

**Skip it**

Soft demand (-2.9% this quarter) — this niche doesn't clear our bar today.

Market size 38Growth 24Conversion 75Competition 28Returns 98Price range 69Avg price 78Brand share 28Review moat 47Quality gap 37

**Returns**

**Incredible****0.4%**

return rate — above 5% kills the launch gate

**Avg price**

**Great****£16.05**

avg listing price — sweet spot $15–$100

**Conversion**

**Good****6.9%**

search→purchase rate — share of searches ending in a sale

**Price range**

**Good****£8.19–£29.98**

cheapest to priciest tracked listing — scored on the share inside $15–$100

**Review moat**

**Okay****1,809.81**

avg incumbent reviews — the moat a new listing must climb

**Market size**

**Okay****£191K**

£191K/yr · 171K searches

**Quality gap**

**Okay****4.5★**

avg incumbent rating — lower means beatable quality

**Competition**

**Okay****68%**

top-5 click share — leaders hold, buyers still browse

**Brand share**

**Okay****88%**

top-5 brand share — brands hold most of the demand

**Growth**

**Bad****-2.9%**

90-day search growth — must beat 0% to launch