---
title: "Toffee Vodka — £191K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/toffee-vodka"
last_updated: "2026-07-31T15:57:47.010Z"
locale: en
meta:
description: "Niche score 47/100 · £191K/yr market · 171K searches/yr · £16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 47/100 · £191K/yr market · 171K searches/yr · £16.05 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Toffee Vodka — £191K/yr Amazon UK Niche (2026) - Flapen"
---
# **toffee vodka**
**Skip it**
Soft demand (-2.9% this quarter) — this niche doesn't clear our bar today.
Market size 38Growth 24Conversion 75Competition 28Returns 98Price range 69Avg price 78Brand share 28Review moat 47Quality gap 37
**Returns**
**Incredible****0.4%**
return rate — above 5% kills the launch gate
**Avg price**
**Great****£16.05**
avg listing price — sweet spot $15–$100
**Conversion**
**Good****6.9%**
search→purchase rate — share of searches ending in a sale
**Price range**
**Good****£8.19–£29.98**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Review moat**
**Okay****1,809.81**
avg incumbent reviews — the moat a new listing must climb
**Market size**
**Okay****£191K**
£191K/yr · 171K searches
**Quality gap**
**Okay****4.5★**
avg incumbent rating — lower means beatable quality
**Competition**
**Okay****68%**
top-5 click share — leaders hold, buyers still browse
**Brand share**
**Okay****88%**
top-5 brand share — brands hold most of the demand
**Growth**
**Bad****-2.9%**
90-day search growth — must beat 0% to launch
According to Flapen's Amazon United Kingdom niche tracking, toffee vodka is a £191K/yr Amazon United Kingdom market (171K searches/yr). The top 5 brands hold 88% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 47/100.
Data updated Jul 23, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **toffee vodka market data**
- **Units sold / yr**
- **13K–15K**
- avg 750–1,000/product
- **Revenue / yr**
- **£201K–£241K**
- units × avg price
- **Conversion rate**
- **6.9%**
- **Avg BSR**
- **#86**
- **Page quality**
- **0%**
- **Prime**
- **94%**
- **Sponsored**
- **69%**
- **Out of stock**
- **1.3%**
- **Avg brand age**
- **71 months**
- **Avg seller age**
- **172 days**
## **Competition & brand share**
The top 5 products take 68% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**10 **—flat
**Sellers**
**32**
**Top-5 brand share**
**88%**
Top 20: 100%
**Top-5 click share**
**68%**
Top 20: 100%
**Open market**
**9%**
- KIN42% - THUNDER19% - Black Bridge Distillery14% - Tofka9% - TERAS4% - V Gallery3% - Open — no brand owns it (4 brands, 9%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -2.9% search growth over the last 90 days.
15K10KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov, Dec · busiest ÷ quietest = 7.3×
[**Open Trend **](https://flapen.com/research/uk/grocery/toffee-vodka/trend)
## **Top toffee vodka search terms**
- **toffee vodka**142K/yr-3.0%6.4% conv. - **kin toffee vodka**13K/yr+1.0%5.8% conv. - **kin vodka**4K/yr+19.8%2.9% conv. - **toffee liqueur**5K/yr-7.6%1.5% conv. - **toffee apple vodka**3K/yr-7.7%10.5% conv. - **toffee vodka liqueur**4K/yr-35.2%4.0% conv. [**All search terms **](https://flapen.com/research/uk/grocery/toffee-vodka/search-terms)
## **Top toffee vodka products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£10K10%£19K15%£29K20%£38K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 16 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Thunder Toffee Vodka - 5 x Distilled Flavoured Vodka Mixed with Toffee - Premium Vodka Made from All Natural Ingredients - 29.9% ABV - 70cl Bottle**THUNDER**£17.61**4.8★4,643 rev](https://www.amazon.co.uk/dp/B004EAMFZU) [2**Kin Vodka - Toffee Vodka Spirit Drink 20.3% ABV 70cl Bottle**KIN**£20.63**4.8★4,300 rev](https://www.amazon.co.uk/dp/B018IV188K) [3**Kin Toffee Apple Vodka 20.3% ABV 70cl Bottle**KIN**£12.64**4.8★4,300 rev](https://www.amazon.co.uk/dp/B09TQ5MMVY) [4**Toffee Vodka 70cl - 20% ABV - Made in Hertfordshire - Perfect Sipping Flavoured Vodka - Smooth Caramel Undertones - Great Gift Idea - Suitable for Vegetarians Vegan and Kosher**Black Bridge Distillery**£18.05**4.4★319 rev](https://www.amazon.co.uk/dp/B09CPW9XR1) [5**TOFKA Toffee Vodka with Golden Glitter Shimmer Effect Perfect for Shots Cocktails or Over Ice 70 cl Bottle 29.9% ABV**Tofka**£15.65**4.7★3,144 rev](https://www.amazon.co.uk/dp/B00TJLQ55U)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Au Vodka *NEW* Sticky Toffee Flavour Vodka 70cl 30.2% ABV - Limited Edition - GOLD BOTTLE**Sweet Little**£29.98**6 rev8mo ago](https://www.amazon.co.uk/dp/B0G1Y3W114) [**Yorkshire Spirits Toffee Vodka Spirit Drink 70cl (21% ABV) | Toffee & Cane Sugar Vodka Blended with Natural Mineral Water from the Yorkshire Moors | Rich Caramel & Vanilla Notes**Yorkshire Spirits**£19.49**29 rev1y ago](https://www.amazon.co.uk/dp/B0DLC9F477) [**Connie Glaze Toffee Vodka Liqueur | Deliciously Smooth | Made with Premium Toffee & Cornish Sea Salt | All Natural Ingredients | Crafted in Cornwall | Enjoy Neat | Great Gift | 20% vol | 70cl**Connie Glaze**£19.02**54 rev2y ago](https://www.amazon.co.uk/dp/B0CW3J1PDS) [**Kin Vodka - Trio Pack 20.3% ABV 3 x 5cl Bottle**KIN**£13.47**16 rev2y ago](https://www.amazon.co.uk/dp/B0CKT2GQ3L) [**TERAS Toffee VODKA 15% ABV 70cl / 700ml |**TERAS**£10.95**73 rev3y ago](https://www.amazon.co.uk/dp/B0C8ZCCKZW)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Kin Vodka - Toffee Vodka Spirit Drink 20.3% ABV 20cl Bottle**KIN**£11.23**4.8★**▲ 145%**](https://www.amazon.co.uk/dp/B018IRC3M4) [**Premium Toffee Fudge Vodka Creamy Toffee & Warming Fudge 70 Cl 20% ABV Distilled in Bedfordshire Suitable Flavoured Vodka for Vegetarians Vegan and Kosher - Great Gift Idea**Black Bridge Distillery**£17.58**4.2★**▲ 46%**](https://www.amazon.co.uk/dp/B09XMPYW8S) [**TOFKA Toffee Vodka with Golden Glitter Shimmer Effect Perfect for Shots Cocktails or Over Ice 70 cl Bottle 29.9% ABV**Tofka**£15.65**4.7★**▲ 42%**](https://www.amazon.co.uk/dp/B00TJLQ55U) [**Toffee Vodka 70cl - 20% ABV - Made in Hertfordshire - Perfect Sipping Flavoured Vodka - Smooth Caramel Undertones - Great Gift Idea - Suitable for Vegetarians Vegan and Kosher**Black Bridge Distillery**£18.05**4.4★**▲ 38%**](https://www.amazon.co.uk/dp/B09CPW9XR1) [**Kin Toffee Apple Vodka 20.3% ABV 70cl Bottle**KIN**£12.64**4.8★**▲ 33%**](https://www.amazon.co.uk/dp/B09TQ5MMVY)
**~~View all trending →~~**
## **What buyers say about toffee vodka**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**29%
*“A very nice tasting vodka”*
**Alcohol Flavor**21%
*“Really nice drink”*
**Flavor**14%
*“Great flavour”*
**Quality-Overall**9%
*“Excellent vodka”*
**Gifting Purpose**6%
*“makes a lovely gift”*
**Sweetness**3%
*“Sweet tiple”*
**Advertised Vs Actual Product**3%
*“Product as described and prompt delivery”*
**Value For Money**2%
*“Good price”*
**Vegan/Organic**1%
*“being suitable for vegans is a bonus”*
**Design-Overall**1%
*“Beautiful bottle, looks very elegant”*
### **What buyers complain about **
**Taste-Overall**22%
*“Weird taste”*
**Sweetness**14%
*“non are as smooth as this may be a little to sweet for some peoples tastes”*
**Bitter**9%
*“a bitter after taste”*
**Value For Money**7%
*“Its slightly more expensive”*
**Flavor**5%
*“Not the best flavour”*
**Quality-Overall**4%
*“Not the best”*
**Storage Temperature**1%
*“I guess that because its frozen”*
**Ease Of Use**1%
*“is that the lid can be bit difficult to get off”*
## **Common questions**
- **Is toffee vodka profitable to sell on Amazon United Kingdom?**
- The niche generates £191K/yr across 16 tracked products. 1 of 1 products launched in the last 360 days are still selling. 90-day search growth is -2.9%. Flapen's verdict: Skip it (47/100).
- **How competitive is the toffee vodka niche?**
- 10 brands and 32 sellers compete. The top 5 products take 68% of clicks and top 5 brands hold 88% of demand.
- **What do buyers complain about in toffee vodka?**
- Top complaints mined from reviews: Taste-Overall, Sweetness, Bitter. The return rate is 0.4%.
- **When does demand for toffee vodka peak?**
- Demand peaks in Nov–Dec; the busiest month runs 7.3× the quietest.
- **What does it cost to enter the toffee vodka niche?**
- Listings span £8.19–£29.98; the average listing price is £16.05 (sweet spot $15–$100). The average incumbent carries 1,810 reviews — the moat a new listing must climb.
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