---
title: "Tissues Boxes — £2.5M/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tissues-boxes"
last_updated: "2026-07-31T12:37:09.438Z"
locale: en
meta:
description: "Niche score 51/100 · £2.5M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:description": "Niche score 51/100 · £2.5M/yr market. Brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list. Data updated Jul 2026."
"og:title": "Tissues Boxes — £2.5M/yr Amazon UK Niche (2026) - Flapen"
---
# **tissues boxes**
**Worth a look**
Shows searches that convert (19.4% search→purchase), but brand-locked demand (top 5 brands take 99% of clicks) keeps it on the watch list.
Market size 95Growth 16Conversion 100Competition 58Returns 100Price range 25Avg price 16Brand share 2Review moat 33Quality gap 21
**Conversion**
**Incredible****19.4%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.1%**
return rate — above 5% kills the launch gate
**Market size**
**Incredible****£2.5M**
£2.5M/yr · 2.3M searches
**Competition**
**Good****50%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****3,193.48**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Okay****£0.68–£19.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Quality gap**
**Bad****4.7★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-18.7%**
90-day search growth — must beat 0% to launch
**Avg price**
**Bad****£5.69**
avg listing price — sweet spot $15–$100
**Brand share**
**Bad****99%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tissues boxes is a £2.5M/yr Amazon United Kingdom market (2.3M searches/yr). The top 5 brands hold 99% of demand. Verdict: Worth a look — 51/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tissues boxes market data**
- **Units sold / yr**
- **500K–600K**
- avg 15,000–20,000/product
- **Revenue / yr**
- **£2.8M–£3.4M**
- units × avg price
- **Conversion rate**
- **19.4%**
- **Avg BSR**
- **#25**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **68%**
- **Out of stock**
- **0.0%**
- **Avg brand age**
- **41 months**
- **Avg seller age**
- **162 days**
## **Competition & brand share**
The top 5 products take 50% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**6 **▼falling
**Sellers**
**97**
**Top-5 brand share**
**99%**
Top 20: 100%
**Top-5 click share**
**50%**
Top 20: 95%
**Open market**
**0%**
- Kleenex77% - by Amazon13% - The Cheeky Panda6% - Morrisons3% - M SAVERS1% - ABENA1%
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -18.7% search growth over the last 90 days.
50K30KSpike '24Spike '25 seasonSepDecMarJunAugNovMarMay
No pronounced peak months · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/tissues-boxes/trend)
## **Top tissues boxes search terms**
- **tissues**692K/yr-11.0%18.5% conv. - **tissue box**272K/yr-18.0%11.7% conv. - **kleenex tissues**196K/yr-11.2%18.4% conv. - **tissue**204K/yr-20.1%12.2% conv. - **tissues box multipack**178K/yr-21.9%18.4% conv. - **pocket tissues**110K/yr-5.0%18.2% conv. - **kleenex**88K/yr-20.6%16.9% conv. - **kleenex balsam tissues**81K/yr-42.0%17.4% conv. - **tissues pocket packs**47K/yr-0.2%23.8% conv. - **facial tissues**78K/yr-43.1%7.1% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tissues-boxes/search-terms)
## **Top tissues boxes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£125K10%£250K15%£375K20%£500K1101001K10K100K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Kleenex Take a Moment Collection Facial Tissues - Single Cube Tissue Box - Always Soft and Strong in Aid of Mind Charity - Packaging May Vary**Kleenex**£0.68**4.7★5,572 rev](https://www.amazon.co.uk/dp/B09B3X6F16) [2**Kleenex Original Facial Tissues - Multipack 12 Tissue Boxes - Softness and Confident Strength - Everyday Essential - Great for All the Family**Kleenex**£10.26**4.6★2,840 rev](https://www.amazon.co.uk/dp/B098TVPJVH) [3**Kleenex Extra Large Facial Tissues - Multipack 4 Compact Tissue Boxes - Soft Strong and Extra Big**Kleenex**£3.23**4.7★1,330 rev](https://www.amazon.co.uk/dp/B01231WZBU) [4**Kleenex Balsam Travel Pocket Facial Tissues - Multipack 8 Pocket Tissue Packs - Balm Tissues Protect and Soothe Your Nose When Youve Got a Cold - Balmcare with Aloe Vera Vitamin E and Calendula**Kleenex**£1.21**4.8★2,908 rev](https://www.amazon.co.uk/dp/B0151HY1UQ) [5**by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack**by Amazon**£9.11**4.4★205 rev](https://www.amazon.co.uk/dp/B0FNX9F28X)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Morrisons Spring Summer Limited Edition Cube Tissues**Morrisons**£0.94**9 rev3mo ago](https://www.amazon.co.uk/dp/B0GVTT3Q79) [**by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack**by Amazon**£9.11**205 rev8mo ago](https://www.amazon.co.uk/dp/B0FNX9F28X) [**Kleenex x Mr Doodle Limited Edition Design Multipack Facial Tissues - 12 Cube Tissue Boxes Designed in Collaboration with Mr Doodle Made to Look Beautiful in The Home.**Kleenex**£8.09**947 rev1y ago](https://www.amazon.co.uk/dp/B0D7W9HBH9) [**Kleenex Editions - Single Cube Tissue Box - Limited Edition Design Cubes**Kleenex**£0.69**947 rev2y ago](https://www.amazon.co.uk/dp/B0D7W7NXCV) [**by Amazon Red Nose Day Facial Tissues 3-ply 90 Sheets Twin Pack (2 Pack) Lotioned tissues on Behalf of Comic Relief**by Amazon**£2.20**838 rev2y ago](https://www.amazon.co.uk/dp/B0CJCD9TKN)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Spring Summer Limited Edition Cube Tissues**Morrisons**£0.94**5.0★**▲ 343%**](https://www.amazon.co.uk/dp/B0GVTT3Q79) [**Kleenex Extra Large Facial Tissues - Multipack 4 Compact Tissue Boxes - Soft Strong and Extra Big**Kleenex**£3.23**4.7★**▲ 109%**](https://www.amazon.co.uk/dp/B01231WZBU) [**by Amazon Red Nose Day Facial Tissues 3-ply 90 Sheets Twin Pack (2 Pack) Lotioned tissues on Behalf of Comic Relief**by Amazon**£2.20**4.5★**▲ 84%**](https://www.amazon.co.uk/dp/B0CJCD9TKN) [**Kleenex Ultra Soft Travel Pocket Facial Tissues - Multipack 10 Pocket Tissue Packs - Beautifully Soft and Silky Tissues**Kleenex**£3.58**4.8★**▲ 82%**](https://www.amazon.co.uk/dp/B07VSBVHD7) [**by Amazon Facial Tissues 2 ply 180 Sheets 12 Pack**by Amazon**£9.11**4.4★**▲ 79%**](https://www.amazon.co.uk/dp/B0FNX9F28X)
**~~View all trending →~~**
## **What buyers say about tissues boxes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Value For Money**24%
*“Excellent price”*
**Soft Feel**23%
*“Extremely soft”*
**Quality-Overall**15%
*“Brilliant quality”*
**Size-Overall**6%
*“Good size large”*
**Advertised Vs Actual Product**4%
*“Does what it says on box”*
**Ease Of Use**4%
*“Very handy”*
**Sinus Relief**3%
*“Really handy when I had a sinus infection over Christmas”*
**Strength**2%
*“Strong and soft”*
**Absorbency**2%
*“Great absorbency”*
**Thickness**2%
*“Unlike those flimsy alternatives that disintegrate at the mere sight of a sneeze, these Balsam beauties are thick, strong, and soft”*
### **What buyers complain about **
**Hard Feel**20%
*“Not so soft”*
**Quality-Overall**10%
*“Noticeable reduction in quality”*
**Thickness**9%
*“Thin”*
**Size-Overall**8%
*“Box is small”*
**Value For Money**7%
*“Too expensive”*
**Strength**3%
*“Although these are quite flimsy”*
**Comfort-Overall**2%
*“Not very comfortable”*
**Smell**2%
*“There tissues however balsam actually smells quite nasty”*
**Material Quality**2%
*“I am disappointed with these branded tissues”*
**Sinus Relief**2%
*“Very rough against my nose and then even fingers and hands”*
### **Top return reasons **
**Size-Overall**24%
**Moist/Dry**11%
**Smell**10%
**Value For Money**7%
**Advertised Vs Actual Product**6%
**Quality-Overall**5%
**Leak-Proof**5%
**Ease Of Use**4%
**Functionality-Overall**3%
**Hard Feel**3%
## **Common questions**
- **Is tissues boxes profitable to sell on Amazon United Kingdom?**
- The niche generates £2.5M/yr across 25 tracked products. 1 of 2 products launched in the last 360 days are still selling. 90-day search growth is -18.7%. Flapen's verdict: Worth a look (51/100).
- **How competitive is the tissues boxes niche?**
- 6 brands and 97 sellers compete. The top 5 products take 50% of clicks and top 5 brands hold 99% of demand.
- **What do buyers complain about in tissues boxes?**
- Top complaints mined from reviews: Hard Feel, Quality-Overall, Thickness. The return rate is 0.1%.
- **When does demand for tissues boxes peak?**
- Demand is steady year-round — the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tissues boxes niche?**
- Listings span £0.68–£19.80; the average listing price is £5.69 (sweet spot $15–$100). The average incumbent carries 3,193 reviews — the moat a new listing must climb.
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