---
title: "Tinned Tomatoes — £448K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tinned-tomatoes"
last_updated: "2026-07-31T12:37:50.255Z"
locale: en
meta:
description: "Niche score 43/100 · £448K/yr market · 530K searches/yr · £2.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 43/100 · £448K/yr market · 530K searches/yr · £2.58 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tinned Tomatoes — £448K/yr Amazon UK Niche (2026) - Flapen"
---
# **tinned tomatoes**
**Skip it**
Prices mostly outside the sweet spot ($0.48–$11.80) — this niche doesn't clear our bar today.
Market size 58Growth 14Conversion 100Competition 46Returns 100Price range 0Avg price 7Brand share 7Review moat 46Quality gap 23
**Conversion**
**Incredible****32.8%**
search→purchase rate — share of searches ending in a sale
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Market size**
**Good****£448K**
£448K/yr · 530K searches
**Competition**
**Okay****57%**
top-5 click share — leaders hold, buyers still browse
**Review moat**
**Okay****1,855.84**
avg incumbent reviews — the moat a new listing must climb
**Quality gap**
**Bad****4.6★**
avg incumbent rating — lower means beatable quality
**Growth**
**Bad****-22.6%**
90-day search growth — must beat 0% to launch
**Brand share**
**Bad****97%**
top-5 brand share — brand-locked demand
**Avg price**
**Bad****£2.58**
avg listing price — sweet spot $15–$100
**Price range**
**Bad****£0.48–£11.80**
cheapest to priciest tracked listing — scored on the share inside $15–$100
According to Flapen's Amazon United Kingdom niche tracking, tinned tomatoes is a £448K/yr Amazon United Kingdom market (530K searches/yr). The top 5 brands hold 97% of demand. Demand peaks in Nov. Verdict: Skip it — 43/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tinned tomatoes market data**
- **Units sold / yr**
- **250K–300K**
- avg 10,000–12,500/product
- **Revenue / yr**
- **£645K–£774K**
- units × avg price
- **Conversion rate**
- **32.8%**
- **Avg BSR**
- **#357**
- **Page quality**
- **0%**
- **Prime**
- **100%**
- **Sponsored**
- **16%**
- **Out of stock**
- **3.7%**
- **Avg brand age**
- **85 months**
- **Avg seller age**
- **181 days**
## **Competition & brand share**
The top 5 products take 57% of clicks — established leaders, but buyers still shop beyond them.
**Brands**
**7 **▼falling
**Sellers**
**48**
**Top-5 brand share**
**97%**
Top 20: 100%
**Top-5 click share**
**57%**
Top 20: 95%
**Open market**
**1%**
- Morrisons37% - by Amazon25% - Napolina20% - Mutti12% - Cirio4% - KTC2% - Open — no brand owns it (1 brand, 1%)
## **Demand & seasonality**
Weekly Amazon search volume, last 104 weeks — -22.6% search growth over the last 90 days.
15K10KSpike '24Spike '25Spike '26 seasonSepDecMarJunAugNovMarMay
Peak months: Nov · busiest ÷ quietest = 1.7×
[**Open Trend **](https://flapen.com/research/uk/grocery/tinned-tomatoes/trend)
## **Top tinned tomatoes search terms**
- **tinned tomatoes**219K/yr-22.2%28.7% conv. - **chopped tomatoes**164K/yr-22.3%36.0% conv. - **tin tomatoes**39K/yr-10.6%21.3% conv. - **canned tomatoes**24K/yr-20.3%17.4% conv. - **chopped tomatoes tinned**22K/yr-50.3%17.4% conv. - **tomato can**8K/yr-19.3%22.0% conv. - **tomato tin**7K/yr-2.5%21.9% conv. - **tinned tomatoes chopped**7K/yr-44.0%19.6% conv. - **chopped**5K/yr-11.2%3.7% conv. - **tomato tins**3K/yr+5.5%21.6% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tinned-tomatoes/search-terms)
## **Top tinned tomatoes products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%4%£18K8%£36K12%£54K16%£72K101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 24 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Chopped Tomatoes 400g**Morrisons**£0.62**4.6★6,971 rev](https://www.amazon.co.uk/dp/B01NCB79N3) [2**by Amazon Italian Chopped Tomatoes 400g**by Amazon**£0.49**4.6★4,030 rev](https://www.amazon.co.uk/dp/B08T6X4FJV) [3**Morrisons Chopped Tomatoes 4x400g**Morrisons**£1.97**4.6★6,971 rev](https://www.amazon.co.uk/dp/B071JLM9HT) [4**by Amazon Italian Chopped Tomatoes 400g Pack of 12**by Amazon**£5.46**4.6★4,030 rev](https://www.amazon.co.uk/dp/B09L1H978W) [5**Napolina Chopped Tomatoes 1600 g**Napolina**£2.80**4.8★586 rev](https://www.amazon.co.uk/dp/B018S1XY78)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Napolina Peeled Plum Tomatoes (Pack of 4)**Napolina**£2.84**366 rev2y ago](https://www.amazon.co.uk/dp/B07YDR7Q2L) [**Mutti Finely Chopped Tomatoes 400g (Pack of 6)**Mutti**£5.72**2,536 rev3y ago](https://www.amazon.co.uk/dp/B0BLNHYJSW) [**Cirio Chopped Tomatoes Polpa Italian Tinned Tomatoes Canned 400g (Multipack of 6)**Cirio**£4.13**326 rev3y ago](https://www.amazon.co.uk/dp/B0BBRGX3SM) [**by Amazon Italian Chopped Tomatoes 400g Pack of 12**by Amazon**£5.46**4,030 rev4y ago](https://www.amazon.co.uk/dp/B09L1H978W) [**Mutti Polpa Finely Chopped Tomatoes 4 × 400g (1600g)**Mutti**£4.48**629 rev4y ago](https://www.amazon.co.uk/dp/B088GQ7SM7)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**Morrisons Savers Chopped Tomatoes in Tomato Juice 400g**Morrisons**£0.48**4.2★**▲ 190%**](https://www.amazon.co.uk/dp/B01CK0PVP6) [**by Amazon Italian Chopped Tomatoes 400g Pack of 12**by Amazon**£5.46**4.6★**▲ 56%**](https://www.amazon.co.uk/dp/B09L1H978W) [**Morrisons The Best Tinned Cherry Tomatoes 400 g (Pack of 1)**Morrisons**£0.91**4.5★**▲ 22%**](https://www.amazon.co.uk/dp/B01M9DVRGB) [**Mutti Finely Chopped Tomatoes 400g**Mutti**£1.25**4.6★**▲ 18%**](https://www.amazon.co.uk/dp/B07K7XNVT6) [**Napolina Chopped Tomatoes 1600 g**Napolina**£2.80**4.8★**▲ 17%**](https://www.amazon.co.uk/dp/B018S1XY78)
**~~View all trending →~~**
## **What buyers say about tinned tomatoes**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Quality-Overall**25%
*“The quality has also been very consistent across the pack”*
**Taste-Overall**24%
*“Rich taste”*
**Value For Money**21%
*“Excellent value”*
**Flavor**8%
*“Great flavour”*
**Cooking Instructions**6%
*“for many cooking uses”*
**Advertised Vs Actual Product**2%
*“As expected”*
**Freshness**2%
*“taste like theyre fresh from the garden”*
**Chunk/Clump/Collection**1%
*“Just insure that you crush or chop them when making a sauce to avoid lumps”*
**Thickness**1%
*“good thick juice/sauce”*
**Texture/Consistency-Overall**1%
*“I love the consistency”*
### **What buyers complain about **
**Value For Money**19%
*“Cost too much”*
**Quality-Overall**17%
*“very poor quality”*
**Chunk/Clump/Collection**8%
*“These are chunky tomato pieces very little juice”*
**Taste-Overall**8%
*“less impressive taste”*
**Stale/Rotten/Spoiled**5%
*“Old stuff in new tins”*
**Size-Overall**4%
*“im short 1”*
**Color Fading/Discoloration**4%
*“The tomatoes in there are very pale”*
**Ingredients-Overall**4%
*“no better than others with 65% tomato content”*
**Sour**4%
*“Very acidic”*
**Dilute/Watery**3%
*“far more watery”*
## **Common questions**
- **Is tinned tomatoes profitable to sell on Amazon United Kingdom?**
- The niche generates £448K/yr across 25 tracked products. 90-day search growth is -22.6%. Flapen's verdict: Skip it (43/100).
- **How competitive is the tinned tomatoes niche?**
- 7 brands and 48 sellers compete. The top 5 products take 57% of clicks and top 5 brands hold 97% of demand.
- **What do buyers complain about in tinned tomatoes?**
- Top complaints mined from reviews: Value For Money, Quality-Overall, Chunk/Clump/Collection. The return rate is 0.0%.
- **When does demand for tinned tomatoes peak?**
- Demand peaks in Nov; the busiest month runs 1.7× the quietest.
- **What does it cost to enter the tinned tomatoes niche?**
- Listings span £0.48–£11.80; the average listing price is £2.58 (sweet spot $15–$100). The average incumbent carries 1,856 reviews — the moat a new listing must climb.
## **Related niches in Grocery**
- 69 [**garden broom**](https://flapen.com/research/uk/grocery/garden-broom)£911K/yr+38.0%**Launch it**- 69 [**electrolytes sachets**](https://flapen.com/research/uk/grocery/electrolytes-sachets)£1.6M/yr+45.8%**Launch it**- 69 [**spider repellent plug in**](https://flapen.com/research/uk/grocery/spider-repellent-plug-in)£109K/yr+71.2%**Worth a look**- 69 [**ice cream tubs**](https://flapen.com/research/uk/grocery/ice-cream-tubs)£167K/yr+150.5%**Worth a look**- 70 [**alcohol free beer**](https://flapen.com/research/uk/grocery/alcohol-free-beer)£514K/yr+32.4%**Worth a look**- 70 [**ice cream cones**](https://flapen.com/research/uk/grocery/ice-cream-cones)£135K/yr+176.7%**Worth a look**[**All Grocery niches **](https://flapen.com/research/uk/grocery)