---
title: "Tinned Salmon — £113K/yr Amazon UK Niche (2026) - Flapen"
canonical_url: "https://flapen.com/research/uk/grocery/tinned-salmon"
last_updated: "2026-07-31T16:07:21.463Z"
locale: en
meta:
description: "Niche score 48/100 · £113K/yr market · 80K searches/yr · £12.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:description": "Niche score 48/100 · £113K/yr market · 80K searches/yr · £12.47 avg price. Doesn't clear our bar today. Data updated Jul 2026."
"og:title": "Tinned Salmon — £113K/yr Amazon UK Niche (2026) - Flapen"
---
# **tinned salmon**
**Skip it**
Brand-locked demand (top 5 brands take 98% of clicks) — this niche doesn't clear our bar today.
Market size 27Growth 41Conversion 92Competition 22Returns 100Price range 59Avg price 54Brand share 6Review moat 89Quality gap 52
**Returns**
**Incredible****0.0%**
return rate — above 5% kills the launch gate
**Conversion**
**Great****11.3%**
search→purchase rate — share of searches ending in a sale
**Review moat**
**Great****227.58**
avg incumbent reviews — the moat a new listing must climb
**Price range**
**Good****£0.58–£35.35**
cheapest to priciest tracked listing — scored on the share inside $15–$100
**Avg price**
**Good****£12.47**
avg listing price — sweet spot $15–$100
**Quality gap**
**Good****4.4★**
avg incumbent rating — lower means beatable quality
**Growth**
**Okay****+12.6%**
90-day search growth — must beat 0% to launch
**Market size**
**Okay****£113K**
£113K/yr · 80K searches
**Competition**
**Bad****74%**
top-5 click share — a locked-up shelf
**Brand share**
**Bad****98%**
top-5 brand share — brand-locked demand
According to Flapen's Amazon United Kingdom niche tracking, tinned salmon is a £113K/yr Amazon United Kingdom market (80K searches/yr). The top 5 brands hold 98% of demand. Verdict: Skip it — 48/100.
Data updated Jul 24, 2026 · scored weekly · [~~How we score niches ~~](https://flapen.com/research/methodology)
## **tinned salmon market data**
- **Units sold / yr**
- **10K–13K**
- avg 250–500/product
- **Revenue / yr**
- **£125K–£156K**
- units × avg price
- **Conversion rate**
- **11.3%**
- **Avg BSR**
- **#361**
- **Page quality**
- **0%**
- **Prime**
- **84%**
- **Sponsored**
- **21%**
- **Out of stock**
- **10.8%**
- **Avg brand age**
- **63 months**
- **Avg seller age**
- **166 days**
## **Competition & brand share**
The top 5 products capture 74% of clicks — a locked-up shelf that new listings rarely crack.
**Brands**
**7 **▼falling
**Sellers**
**34**
**Top-5 brand share**
**98%**
Top 20: 100%
**Top-5 click share**
**74%**
Top 20: 100%
**Open market**
**1%**
- Morrisons75% - John West12% - Princes5% - Gifty Goodness4% - Rio Mare2% - by Amazon1% - Open — no brand owns it (1 brand, 1%)
## **Demand**
Weekly Amazon search volume, last 16 weeks — +12.6% search growth over the last 90 days.
2K2KApr '26Apr '26May '26May '26May '26Jun '26Jun '26Jul '26
[**Open Trend **](https://flapen.com/research/uk/grocery/tinned-salmon/trend)
## **Top tinned salmon search terms**
- **tinned salmon**34K/yr+16.2%4.2% conv. - **red salmon**11K/yr+10.9%0.9% conv. - **canned salmon**10K/yr-6.4%0.9% conv. - **tin salmon**6K/yr+21.6%5.2% conv. - **tinned red salmon**5K/yr+30.2%1.3% conv. - **red salmon tinned**6K/yr+26.8%0.9% conv. - **salmon tinned**4K/yr+10.4%3.1% conv. - **pink salmon**3K/yr-6.1%10.8% conv. [**All search terms **](https://flapen.com/research/uk/grocery/tinned-salmon/search-terms)
## **Top tinned salmon products on Amazon**
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
0%5%£6K10%£11K15%£17K20%£23K1101001K10K Reviews — right = deep review moatMarket share (90d) ≈ est. sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)
All 19 tracked products in this niche — three views at once, no toggling.
### **Top sellers**
by 90-day click share
[1**Morrisons Pink Salmon 213g**Morrisons**£2.23**4.6★279 rev](https://www.amazon.co.uk/dp/B07CHLLD6P) [2**Morrisons Wild Pacific Pink Salmon 418 g (Pack of 1)**Morrisons**£3.93**4.5★274 rev](https://www.amazon.co.uk/dp/B08VPST7L7) [3**Morrisons Wild Pacific Pink Salmon 105g**Morrisons**£1.91**4.4★291 rev](https://www.amazon.co.uk/dp/B01CDUQUVW) [4**Morrisons Skinless and Boneless Pink Salmon 170 g Pack of 12**Morrisons**£32.14**4.6★230 rev](https://www.amazon.co.uk/dp/B077Y592K2) [5**Princes Wild Pacific Red Salmon - 6x213g**Princes**£32.96**4.7★51 rev](https://www.amazon.co.uk/dp/B077BHY2XW)
**~~View all top sellers →~~**
### **Newest**
by launch date
[**Oceans Fresh Wild Pacific Red Salmon 6 Pack 6 x 213g Tinned Salmon High Protein Ready to Eat Includes Gifty Goodness Shopping List**Gifty Goodness**£35.35**4 rev4mo ago](https://www.amazon.co.uk/dp/B0GTR8LFVC) [**John West Atlantic Salmon Fillet Mediterranean Style in Olive Oil 115g**John West**£2.39**2 rev4mo ago](https://www.amazon.co.uk/dp/B0GTMHBZ5Q) [**John West Atlantic Salmon Fillet in Olive Oil 115g**John West**£2.27**1 rev4mo ago](https://www.amazon.co.uk/dp/B0GTMJ5J5W) [**Fish 4 Ever | Red Pacific Wild Salmon In Brine Filleted - Sustainably Fished. Tin Canned Food Rich In Omega-3. Great Used In Pasta Salad Noodle Dishes Sandwich Filler And More |170g (Pack of 6)**Fish 4 Ever**£31.49**39 rev1y ago](https://www.amazon.co.uk/dp/B0FBGBJRDX) [**John West Pink Salmon Fridgepot 80g**John West**£1.99**10 rev1y ago](https://www.amazon.co.uk/dp/B0DDL84KVH)
**~~View all new products →~~**
### **Trending**
90-day click momentum
[**John West Atlantic Salmon Fillet in Olive Oil 115g**John West**£2.27**5.0★**▲ 247%**](https://www.amazon.co.uk/dp/B0GTMJ5J5W) [**Oceans Fresh Wild Pacific Red Salmon 6 Pack 6 x 213g Tinned Salmon High Protein Ready to Eat Includes Gifty Goodness Shopping List**Gifty Goodness**£35.35**5.0★**▲ 245%**](https://www.amazon.co.uk/dp/B0GTR8LFVC) [**John West Atlantic Salmon Fillet Mediterranean Style in Olive Oil 115g**John West**£2.39**4.5★**▲ 232%**](https://www.amazon.co.uk/dp/B0GTMHBZ5Q) [**Rio Mare: Set of 12 Cans of Tuna Fish in Olive Oil Yellowfin Tuna Quality Pack of 12 80g (2.82oz) Each 960g (33.86oz) Total**Rio Mare**£22.50**4.6★**▲ 207%**](https://www.amazon.co.uk/dp/B07J4472X2) [**John West MSC Salmon Fridgepot Lemon & Herb 80g**John West**£1.91**4.0★**▲ 168%**](https://www.amazon.co.uk/dp/B0DDL9N8JF)
**~~View all trending →~~**
## **What buyers say about tinned salmon**
What buyers praise and complain about, mined from review topics.
### **What buyers love **
**Taste-Overall**33%
*“Tasty and easy to eat on the go”*
**Quality-Overall**13%
*“Excellent quality”*
**Value For Money**12%
*“Decent value for money”*
**Nutritional Content**8%
*“high protein too”*
**Freshness**6%
*“Very nice and fresh”*
**Flavor**4%
*“good flavour”*
**Health Benefits-Overall**4%
*“Omega 3 + protein 👍👍 Healthy and good taste”*
**Ease Of Use**3%
*“Very good and convenient”*
**Advertised Vs Actual Product**2%
*“Product as described”*
**Spiciness**2%
*“Nice Salmon”*
### **What buyers complain about **
**Taste-Overall**16%
*“Eat it you cannot tell what youre eating”*
**Value For Money**15%
*“better prices available”*
**Salt Content**10%
*“The one we bought on line was neither delicate as the salt twisted any flavour”*
**Flavor**6%
*“the sweetcorn has no flavour”*
**Quality-Overall**6%
*“Rio mare tuna fish low quality”*
**Stale/Rotten/Spoiled**3%
*“Eating spoiled tuna like this can make you seriously ill”*
**Oily/Greasy**3%
*“Full of oil small amounts of tuna”*
**Thickness**3%
*“Could be thicker for a more luxury more prime quality”*
**Storage Temperature**3%
*“the tuna must have been stored improperly”*
**Advertised Vs Actual Product**3%
*“The picture of the slices of tuna is very misleading”*
## **Common questions**
- **Is tinned salmon profitable to sell on Amazon United Kingdom?**
- The niche generates £113K/yr across 19 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +12.6%. Flapen's verdict: Skip it (48/100).
- **How competitive is the tinned salmon niche?**
- 7 brands and 34 sellers compete. The top 5 products take 74% of clicks and top 5 brands hold 98% of demand.
- **What do buyers complain about in tinned salmon?**
- Top complaints mined from reviews: Taste-Overall, Value For Money, Salt Content. The return rate is 0.0%.
- **What does it cost to enter the tinned salmon niche?**
- Listings span £0.58–£35.35; the average listing price is £12.47 (sweet spot $15–$100). The average incumbent carries 228 reviews — the moat a new listing must climb.
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